Oaksmith packaged drinking water has unveiled an innovative platform – Oaksmith Style Studio in collaboration with actor Vijay Varma, reflecting his distinct sense of style. Conceptualized by BBH, the platform is dedicated to elevating the style quotient and helping Indian men peg it higher in life.

The campaign kicked off with an intriguing teaser featuring style icon Vijay Varma, the brand’s first ambassador, on a quest for the perfect elements for his new Oaksmith Style Studio. The collaboration showcases Vijay Varma in four distinct, trendsetting avatars, set to a captivating original soundtrack.

Speaking about his collaboration, Vijay Varma said, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone”

 Parikshit Bhattacharya, CCO of BBH India, commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”