In a country where cricket is religion, Not Out, a ready-to-drink (RTD) alcoholic beverage is soon going to hit the Indian market, after its inroads in Delhi, Haryana and Uttar Pradesh. Launched by Bored Beverages, Not Out is a 15% ABV beverage with tasting notes of citrus and tart. It is gluten and glycerin free.

Launched by Bored Beverages, Not Out taps into India’s love for bold flavour, epic moments, and the unmatched thrill of staying always in the game. Founded by Anant and Vinayak, two friends who were tired of safe sips and uninspired options, Not Out was born as a rebellion against the bland. The duo envisioned something stronger, edgier, and unmistakably Indian in its attitude.

“We wanted a drink that tastes like the last over in a tight chase – sharp, exciting, and unforgettable,” says Anant.

In India, cricket is not a game you just watch, it is something you feel, celebrate, and live together. From gullies to stadiums, it is a unifier, a conversation starter, and a shared high. Not Out aims to channel that collective energy. It is for the massive, cricket-loving India that knows the joy of a full toss and the magic of staying in play.

Currently making noise across Delhi, Haryana, and Uttar Pradesh, Not Out is gaining cult status among young adults who want more than just a buzz. With expansion plans in the works, this is just the start of a nationwide innings, the company said in a release.