Tag Archives: Luxury Spirits

Roku Gin – Sakura Bloom Edition in India from The House of Suntory

The House of Suntory recently introduced Roku Gin – Sakura Bloom Edition in India.  Inspired by the Sakura flower (also known as cherry blossom) and Japan’s world-renowned Hanami festival, which celebrates the tradition of “gazing at flowers”, this new edition brings the spirit of Japanese spring to life.

Rooted in the Japanese philosophy of Shun—the appreciation of each season’s best flavours—Sakura Bloom Edition captures the freshness and vibrancy of Springtime in Japan. Crafted with the soft, floral essence of Sakura flower, this gin evokes the timeless beauty of Hanami, the centuries-old tradition of gathering under blooming cherry blossom trees to appreciate nature’s transient beauty.

The gin features a delicate, sweet floral character, complemented by subtle salty notes from Sakura blossom leaves, creating a beautifully layered experience. Crafted with Roku’s signature blend of six Japanese botanicals, this edition enhances the natural sweetness of the Sakura, resulting in a delicately complex and perfectly balanced—Roku Gin – Sakura Bloom Edition.

“With the global appetite for Japanese gin growing steadily, the introduction of Roku Gin – Sakura Bloom Edition in India is both timely and strategic,” said Rishi Walli, Senior Director – Marketing, Suntory Global Spirits. “As consumer preferences evolve toward more delicate and refined flavour profiles, this expression strengthens Roku’s premium standing in the category while offering Indian gin lovers a sensorial journey rooted in nature and seasonality. This truly special release marries Japanese craftsmanship with heritage, delivering a differentiated, high-quality experience that Indian consumers increasingly seek. It features a heightened Sakura-inspired profile with soft floral notes, subtle sweetness, and the elegance of cherry blossom, tailored to delight”

Following its limited-time debut in global travel retail earlier this year, across key Indian airports including Mumbai and Delhi Duty Free, The House of Suntory’s exquisite Roku Gin – Sakura Bloom Edition is now set to roll out in select cities across India, with plans to expand nationwide over time. Launching just as the country prepares for a vibrant festive and wedding season, Roku Sakura Bloom is a good gifting option.

DeVANS’ GianChand Collection Positions Indian Single Malt on the Global Map

Three whiskies—GianChand, Adambaraa, and Manshaa—trace the brand’s gradual climb from heritage to international acclaim.

Indian single malts have entered a stronger phase. Once the outsiders of the whisky world, they now find recognition among collectors and bartenders alike. Across India, distillers are treating whisky-making as both science and art; experimenting, observing, and letting the climate define their spirits’ tone and temperament.

That same focus filled the evening at The Quorum, Gurgaon, where DeVANS Modern Breweries Ltd. hosted an immersive tasting session for a select audience. The spotlight was on GianChand, the brand’s single malt range, introduced in three distinct variants: GianChand, Adambaraa, and Manshaa. Each bottle told a different story, tied by a common pursuit of integrity and finesse.

Later, I interacted with Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., who outlined the brand’s journey and the meticulous ethos behind its whiskies.

A heritage that progressed with time

DeVANS’ step into the single malt category came from decades of hands-on expertise, not impulse. “For more than thirty years, we supplied matured and fresh malt spirits to various companies across India,” Prem Dewan said. “The quality of our matured stocks was exceptional. Eventually, we decided to bottle them ourselves rather than sell them away. That decision led to the birth of GianChand.”

The name, he explained, carried both sentiment and symbolism. “We wanted an identity that reflected Indian origins,” he said. “Our founder, Shri Gian Chand, had begun as a journalist before entering the liquor business in the 1940s. He built DeVANS on ethics, precision, and quality; values we continue to uphold. The single malt honours that legacy.”

Three whiskies, one intention

At the tasting, guests sampled the three expressions sequentially, noting how each carried a separate flavour identity. “GianChand has a gentle peat layer and matures for around four years,” Prem Dewan explained. “Adambaraa and Manshaa age for over seven. Adambaraa is unpeated, while Manshaa introduces peat for the first time in our lineup.”

All are matured in once-used American bourbon barrels. “We work with first-fill casks because they provide richness and subtle sweetness,” he added. “They lend character without overpowering the malt.”

Adambaraa delivers notes of barley, caramel, and dried fruit; Manshaa introduces restrained smoke with malt sweetness and earthy undertones. The original GianChand balances spice and soft oak. “Our whiskies carry a texture people instantly recognise,” Prem Dewan mentioned. “It’s refined and coherent across the collection.”

Technique moulded by terrain

Prem Dewan described DeVANS’ process as faithful to traditional whisky-making yet flexible to Indian realities. “The fundamentals remain constant: fermentation, distillation, maturation,” he said. “We allow natural fermentation, letting yeast perform at its own rhythm. Distillation is where innovation thrives. That’s where we influence the spirit without losing authenticity.”

The company’s custom-built copper pot stills help preserve uniformity and definition. Jammu’s natural environment does the rest. “Summers are warm, winters are crisp, and both have strong day–night contrasts,” he explained. “This variation promotes ideal interaction between wood and spirit. Our water source, pure and mineral-rich, adds clarity to the whisky.”

India’s temperature accelerates maturation, but Jammu’s geography adds poise. “One year of ageing here equals several elsewhere,” Prem Dewan said. “Yet it happens with balance, not haste. The outcome is layered complexity rather than intensity.”

Recognition and practice

Acknowledgement soon followed. DeVANS’ single malts have earned international distinction, reinforcing the quiet discipline behind their creation. Adambaraa won Best Indian Single Malt at the IWC 2025 in Las Vegas, while Manshaa received International Whisky of the Year at ISW 2025 in Germany.

“Such honours affirm years of disciplined work and a clear production philosophy,” Dewan said. Yet he quickly grounded the discussion. “Awards matter,” he said, “but maintaining quality is our real goal. We have detailed systems and trained teams ensuring each batch meets our benchmark. The bottles reflect a process we never compromise.”

From Jammu to the wider world

DeVANS’ legacy in brewing continues to influence its approach to whisky. “Brewing taught us control and hygiene,” Dewan said. “Those same principles guide our distilling operations. Precision ensures consistency, and consistency builds trust.”

Exports have expanded steadily. “We’re now present in the United States and Australia,” he said. “Canada and several other markets are in line. The response has been remarkable. International buyers appreciate our structure and purity, while Indian consumers feel pride seeing homegrown malts performing globally.”

Looking forward

Before we concluded, I asked Dewan about upcoming releases. He offered a glimpse without revealing too much. “Our production units are actively developing new ideas,” he said. “Fresh expressions and limited editions are in progress. Once ready, they’ll extend the GianChand narrative. Innovation is ongoing; it’s a part of our DNA.”

As the evening drew to a close, one thing was evident: Indian whisky no longer seeks validation. It has earned its standing through intent, technical precision, and an unwavering commitment to progress. GianChand represents that maturity; an Indian malt that speaks clearly, without excess, and leaves an impression built on substance.

Glenmorangie Introduces an evolved version of its classic flagship

Glenmorangie – a name that is famed with Highland Single Malt has released an evolved version of its classic original – Glenmorangie The Original 12 Years Old. The new release is priced at INR 6,602 in Mumbai and INR 5,190 in Delhi, Glenmorangie Original 12 Years Old will be available across select outlets in India from October 27, 2025.

The new variant extends maturation from 10 to 12 years and the makers suggest that these added 2 years if maturation makes the malt truly unique. It adds smoothness, depth and complexity to Glenmorangie’s signature notes of orange, honey, vanilla and peach. The launch also marks the India visit of Dr. Bill Lumsden, Director of Distilling, Whisky Creation & Whisky Stocks at The Glenmorangie Company.

The 12-year expression comes hot on the heels of the recognition with a gold medal at the World Whiskies Awards 2024. 

Dr. Bill Lumsden shared, “When we explored the idea of extending maturation, our goal was to bring added balance and dimension to The Original. The 12-year-old release builds on the familiar foundation while introducing subtle richness and complexity that naturally emerged over time.”Adding to this, Smriti Sekhsaria, Marketing Director, Moët Hennessy India, said, “Consumers in India are increasingly exploring aged single malts and nuanced flavour profiles. The introduction of Glenmorangie Original 12-Year-Old reflects this growing appreciation and aligns with the evolving preferences of discerning whisky drinkers.”

Tilaknagar Industries Ltd. brings Monarch Legacy Edition and Mansion House Brandy to Hyderabad Duty Free

Tilaknagar Industries Ltd. (TI), in collaboration with Fairmac Shipstores Pvt. Ltd., has launched its flagship Mansion House Brandy alongside Monarch Legacy Edition, the first release under the company’s new luxury vertical, House of TI, at Hyderabad Duty Free. Travellers at Rajiv Gandhi International Airport can now experience the full spectrum of Indian brandy, from the award-winning Mansion House Brandy to the luxury offering, Monarch- 100% Pure Grape Brandy Legacy Edition.

 Amit Dahanukar, Chairman & Managing Director of Tilaknagar Industries said “It’s exciting to expand our presence further in the travel retail sector, which is such an important space for showcasing Indian spirits on a global stage. Hyderabad Duty Free is a significant expansion in this, as it serves as a gateway for both Indian and international travellers. With Mansion House, we are bringing a trusted favourite, and with Monarch Legacy Edition, we are introducing a new luxury take on Indian brandy. Together, they highlight where the category has been and where it is headed.” 

Sanaya Dahanukar – Marketing Manager of Tilaknagar Industries Ltd., commented, “Brandy has always enjoyed a strong following in Southern India, with nearly 98% of the brandy consumption concentrated within the region, and Hyderabad is an important gateway for that audience. At Duty Free, we are able to offer travellers both sides of the brandy story — the nostalgia of Mansion House and the sophistication of Monarch Legacy Edition.”  

Ajay Devgn’s The GlenJourneys Enters India’s Premium Single Malt Market

The GlenJourneys a luxury single malt brand co-founded by actor, entrepreneur Ajay Devgn, along with Cartel Bros, officially steps into the Indian retail space with its Cask Series. After the debut of its flagship Pioneer Edition, a rare Luxury 21-year-old Highland single malt priced at ₹50,000, which was available in select international duty-free shops, The GlenJourneysis now available in  India with a premium edition priced at ₹ 6409. With this entry, the brand is aiming to capture 20% of India’s rapidly expanding luxury whisky single malt segment within the next two years in an industry currently growing at 7% year-on-year.

Crafted in the Scottish Highlands, The GlenJourneys new Cask Series—finished in Rum, Bourbon, and Sherry casks—has been curated exclusively for India, bringing together global whisky-making expertise with a vision tailored to the local market. The Pioneer Edition, with only 600 bottles released worldwide, positioned the brand on the global luxury map.

Maharashtra will be the first market for The GlenJourneys Cask Series, with the brand targeting 10,000 cases in the state by the end of this financial year. The next phase of the rollout will see launches across Haryana, Uttar Pradesh, Goa, and Chandigarh in November 2025, followed by other key markets in early 2026.

Left to Right: Rohan Nihalani, Manish Sani, Ajay Devgn, Mokksh Sani – Co-Founders of Cartel Bros, Luvish Sani –  Director of The Cartel Bros

Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros, said, “Age refines a whisky— but a great cask defines it. Twelve years may give you a beautifully matured spirit, but a fine cask finish transforms it—it’s not just apple, it’s apple plus. Each expression in The GlenJourneys Cask Series reveals its own distinctive character on the palate, setting it apart from the conventional single malts that simply line the shelf.”

Ajay Devgn, Co-Founder of The GlenJourneys, added: “Globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody—where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.”

DEWAR’S Launches ‘Here’s to the Story’ Campaign with Bar Swap Experience

If you’ve been following Ambrosia then you would know that Bar Swap’s are a new trend in the country.

And DEWAR’S in its new campaign is banking on that. Their new initiative Here’s to the Story, opens with a unique Bar Swap between SOKA in Bengaluru and LAIR in Gurugram, where two mixologists from SOKA will bring their signature cocktails to Delhi for a one-night takeover.

The campaign will run under the larger umbrella of DEWAR’S Discoveries, a series of activations designed to encourage exploration through flavour, storytelling, and shared experiences. Each event will highlight regional nuances in cocktails, food, and culture, creating opportunities for audiences to engage with Scotch in fresh contexts.

Actor Randeep Hooda has also joined the campaign, bringing his perspective on discovery and storytelling. From flavours rooted in India to experiences abroad, his collaboration highlights the cultural and sensory layers the campaign aims to explore.

Over the coming months, the Bar Swap format and other activations will travel to key cities including Mumbai, Bengaluru, and Kolkata, each edition introducing local elements and new interpretations of Scotch.

So keep an eye out for the dates for these curated experiences. 

Laphroaig Single Malt and Willem Dafoe Partner in Global Campaign

Laphroaig Islay single malt, has announced its global partnership with actor, Willem Dafoe. The first of its kind in the distillery’s history, the campaign includes a short film titled ‘The Taste’, global advertising, a bespoke cocktail creation and tease of a limited-edition whisky. 

The collaboration marks the latest instalment in the brand’s ‘Unphorgettable’ campaign, which was launched in 2024 and celebrates the unmistakable flavour of this whisky.

The Taste’ brings to life Dafoe’s search to define Laphroaig’s taste —something he can’t quite put his finger on. It draws inspiration from components in Dafoe’s life and his thirst for immersing himself to get a taste of experiences, including the attempt, as a child, to get a sense of flying to space by remaining in a wardrobe for two days. With this individual and curious style, Dafoe seeks the words to describe the bold single malt, and recites humorous descriptions submitted by some of the whisky’s biggest fans —Friends of Laphroaig.

The film and full campaign will be shared globally across channels, with a focus on digital and paid social. This will be reinforced with out of home, print, PR and in-store promotions in key markets, including the US, UK, Germany, Austria, Belgium, Japan, Australia and Global Travel Retail.

Chris Richardson, Managing Director of Suntory Global Spirits, Scotch and Irish, said, “Willem Dafoe is bold, curious, and impossible to define, much like Laphroaig itself. His uncompromising dedication to craft mirrors our own approach to whisky making. He is the ideal partner to bring to life the intense, unmistakable, and truly ‘unphorgettable’ flavour of Laphroaig, and to celebrate those around the world with character as distinctive as his.”

Speaking on the inspiration behind the film, Dafoe said, “The first time I ever travelled overseas, I went to Scotland. I was a kid, and the first thing I thought when my feet touched down on the ground was, something feels familiar here. I feel at home. The land spoke to me, and it must be genetic because my grandmother was from Glasgow. ‘The Taste’ depicts that sort of familiarity that’s found when exploring Laphroaig. It’s the flavours and how they come together.”

Laphroaig has also enlisted award-winning mixologist, Meaghan Dorman, to create a cocktail, named ‘The Other Island’. It blends Laphroaig 10-Year-Old, fresh pineapple, lemon, spiced cinnamon syrup and Amaro Ciociaro, with a touch of prosecco, to create a smoky, tropical and gently spiced spritz, balancing Laphroaig’s familiar character with layered flavours. The cocktail will be available first to guests at The Barley Mow pub in Mayfair, London, being renamed ‘The Barley Dafoe’ for campaign launch, before appearing on menus in additional select bars worldwide.

This Dafoe partnership will also extend to a limited-edition product collaboration, set for release in 2026. Together with Sarah Dowling, Senior Whisky Maker for Laphroaig, Dafoe has developed a limited-edition, that is quietly maturing, steeped in the peat, smoke, salt and the surprising sweetness that infuses all Laphroaig whiskies.  

Moët Hennessy India Appoints Siddharth Suri as Managing Director

Moët Hennessy India has appointed Siddharth Suri as its Managing Director for India. The appointment comes at time when Moët Hennessy India is looking at its journey to accelerates its growth ambitions and strengthens its leadership in the country’s rapidly evolving luxury wines and spirits market.

In his new role, Siddharth will be in-charge of the company’s portfolio in India, which includes Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie, Belvedere, Chandon and Volcan. He will be responsible for shaping the company’s long-term growth strategy, driving consumer-centric innovation, and deepening the cultural resonance of Moët Hennessy’s brands with India’s new generation of luxury consumers, whilst building on the company’s legacy of excellence and innovation. Siddharth has worked with Moët Hennessy India earlier as the Sales Director for India and South Asia (Domestic and Travel Retail). 

Speaking on the new leadership appointment Anne Claire Delamarre, President, Asia Pacific, shared, “India is a market of immense potential, with a new generation of consumers embracing luxury, craftsmanship, and global experiences in unique ways. We are deeply committed to continuously expanding our presence here, and Siddharth’s appointment reflects that ambition. His strong leadership, proven track record, and deep understanding of both Moët Hennessy and the Indian consumer landscape make him ideally placed to lead our next phase of growth in this exciting market.”

Speaking on his appointment, Siddharth Suri said, “It is an honour to return to Moët Hennessy India at such an exciting inflection point. India is one of the most dynamic luxury markets in the world today, and I look forward to leading the transformation of the company into its next chapter of growth. By building stronger consumer engagement, customer connections, fostering innovation, and driving sustainable business practices, we will continue to set new benchmarks for Moët Hennessy in India.”

With over 24 years of extensive experience in the FMCG and Wines & Spirits industries, Siddharth brings proven expertise in business transformation, market development, and scaling high-performing teams across domestic, travel retail, and international markets. He has held senior leadership roles at PepsiCo, Pernod Ricard, Moët Hennessy, Diageo, and most recently The Coca-Cola Company (HCCB), where he pioneered the Ready-to-Drink (RTD) alcoholic beverages category in India, shaping an entirely new consumer segment.

Paul John Whisky Launches Limited Edition Single Malt at Bengaluru Airport

Paul John Whisky, Indian single malt whisky, in partnership with Avolta Duty Free has launched its second Limited Edition Bengaluru Duty Free Exclusive – The Bengaluru Habba.

This exclusive bottling with just 192 bottles is available only at the Kempegowda International Airport’s Duty Free from 19th September 2025 and is priced at ₹13,150. A collectible rarity, the whisky’s rich vibrant flavour profile and thoughtful packaging design captures the spirit of Bengaluru’s festivities, giving travellers and collectors a rare opportunity to experience the unique tropical character that defines Paul John’s legacy, while taking home the joyous celebrations of the city’s popular festivals.

Crafted in Goa, the Bengaluru Habba is a Master Distiller’s Special Selection, and is non chill-filtered, bottled at a robust 56.4% ABV and drawn from a single cask, with no additives and retaining its natural colour.

Tasting Notes

● Colour: Deep amber with glimmers of old oak

● Nose: A delightful burst of ripe tropical fruits laced with hints of cocoa and soft berry

notes

● Palate: Bright layers of baked citrus and toasted caramel unfold gracefully, balanced

with a gentle wisp of peat smoke

● Finish: Long, silky, and honeyed with an elegant touch of oak that lingers beautifully

Cashmir Vodka Recognized with Gold at The Vodka Masters 2025

Cashmir Vodka has been awarded Gold in the Organic category at The Vodka Masters 2025. The vodka launched in May 2025 is distilled from Sona Moti, an ancient heritage variety of organic winter wheat that has been revived after nearly vanishing from cultivation. 

The vodka undergoes seven rounds of distillation and five stages of filtration, including activated carbon, mango charcoal, and precious metal layers. It is then blended with glacial water sourced from the Kashmir Valley.

The Vodka Masters is an international competition that recognizes excellence across multiple vodka categories, with entries assessed through blind tastings by panels of distillers, writers, and industry experts. The Organic category highlights vodkas that adhere to strict organic production standards.

This recognition reflects the increasing presence of Indian craft spirits in international competitions and highlights the growing demand for premium organic options in the global vodka market.