Tag Archives: Luxury Spirits

Amrut Unveils “Mumbai Chi Maaya,” Its Landmark Mumbai City Edition

  • Discover “Mumbai Chi Maaya,” a limited-edition single malt whisky
  • Captures the vibrant spirit of Mumbai

Amrut Distilleries has unveiled “Mumbai Chi Maaya,” a radiant single malt whisky. This limited-edition expression is an ode to Mumbai’s restless spirit, where crashing waves meet neon nights, and every soul carries a story waiting to be written.

Amrut chose Mumbai as the muse for “Mumbai Chi Maaya” because no other city holds together such intense resilience, ambition, and everyday joy under one bewitching spell. It is a city that has stood tall through some of the toughest chapters in recent history; the Gateway of India on the pack is not just a monument, but a symbol of a spirit that refuses to be broken, it’s very silhouette shimmering with the quiet maaya of survival and renewal.

The Bombay Stock Exchange embodies the electric magic of risk and reward, a daily high-wire act where fortunes turn in seconds, yet confidence endures, as if guided by an unseen hand. Wankhede Stadium recalls the unforgettable 2011 Cricket World Cup win, when an entire nation’s hope converged in Mumbai and burst into a moment so euphoric it felt almost unreal. The dabbawalas, rendered with pride, bring their own brand of maaya to the city—precision and hustle without error, moving thousands of tiffins flawlessly through chaos, as if by some invisible choreography.

“Mumbai Chi Maaya” salutes the quieter rituals defining the Mumbaikar’s life: dilemmas debated over vada pav, friendships renewed on station platforms, and calm found gazing at the Arabian Sea sunset. Mumbai’s local trains, the city’s lifeline, ferry over 7.5 million daily across 450 km, stitching suburbs to core and turning chaos into shared rhythm.​

At its heart is the liquid: 48% ABV—a rarity for Indian consumers,mirroring Mumbai’s intensity with bold depth, structure, and palate length, yet refined and approachable. Each pour travels Mumbai’s bewitching maaya and magic 

“The ‘Mumbai Chi Maaya’ Edition is a tribute to Mumbai’s extraordinary spirit—its aspiration, endurance, and everyday grace. From iconic landmarks and shared memories to quiet, personal moments, every detail in the pack and every sip honors our bond with a city where dreaming big is a way of life and reflects Amrut’s commitment to celebrating India’s roots and its remarkable cities through every handcrafted expression,” said Rakshit N Jagdale, MD Amrut Distilleries.

Paul John XO Launches Exclusive Gift with Purchase Packages

John Distilleries has launched a new Gift-With-Purchase campaign for its premium grape brandy, Paul John XO. The campaign is designed to reward discerning spirit enthusiasts with a unique opportunity to explore India’s exceptional answer to Cognac and Armagnac.

Paul John XO is crafted from Ugni Blanc and Bangalore Purple grapes, matured for over 10 years in medium-toasted new French Limousin oak barrels, and bottled at an ABV of 46%. It delivers sweetly honeyed aromas of fresh fig, apricot, strawberry, liquorice and orange zest, leading into a palate of cranberry, rum raisin and rich oak, culminating in a gloriously long finish layered with natural caramel.

Premium Festive Offering

Each exclusive package includes one bottle of Paul John XO accompanied by a branded clear balloon glass featuring the brand’s signature paisley design, rendered in elegant Indian blue, with a gold rim. The options have other intricate brand motifs from the main design of the elegant peacock and other design elements.

Tasting Experience

Paul John XO is a sensorial celebration from nose to finish.

Colour: Deep golden amber.

Nose: Sweetly honeyed aromas unfold with notes of fresh fig, apricot, strawberry liquorice, and orange zest, complemented by a subtle herbal lift that enhances the gentle butterscotch.

Palate: A delightful burst of sweet cranberry and succulent rum raisin, beautifully balanced with layered, complex flavours that reflect Paul John’s meticulous cask craftsmanship.

Finish: Long, elegant, and intricately textured, leaving behind expressive notes of sweet oak and natural caramel that linger with exceptional warmth.

KOMOS Tequila Expands to Mumbai

KOMOS, an expression of artisanal tequila, has recently arrived in Mumbai following successful launches across Delhi, Haryana, and Goa. Blending the deep-rooted heritage of Mexican tequila-making with the sophistication of European winemaking, KOMOS is a celebration of luxury, culture, and craftsmanship.

Using traditional tequila-making techniques, the spirit is aged in French oak barrels and presented in hand-crafted ceramic decanters that are also collectible. The result is a tequila that is bold yet balanced, refined yet expressive. From the crystalline elegance of the Añejo Cristalino to the rosé-hued charm of the Reposado Rosa, the rich depth of the Añejo Reserva, and the extraordinary Extra Añejo—the first and only tequila to receive a perfect 100-point score from The Tasting Panel Magazine, KOMOS redefines what tequila can be.

KOMOS hosted an exclusive launch party at Bar Paradox, Mumbai, where the city’s most discerning tastemakers and high net worth individuals came together for an evening of immersive tasting. The evening featured curated KOMOS cocktails.

Prasun Chawla, Founder of Chason Beverages, said, “KOMOS represents a new frontier of luxury spirits in India. Bombay has long been a hub for elevated taste, and we’re excited to introduce a tequila that speaks to its refined energy and appreciation for craft.”

Ankur Chawla, Brand Manager of KOMOS, added, “Our success in Delhi, Goa, and Gurgaon has laid the foundation for this moment. Bombay is a natural next step. The city’s enthusiasm for premium spirits and curated experiences makes it an ideal home for KOMOS.”

KOMOS is now available at select premium retail outlets in Mumbai, including Variety Wine in

Juhu, Baba Wines in Matunga, World of Wines, Colaba and the Hops Cork chain of liquor

Stores. As KOMOS enters Bombay’s elite nightlife and hospitality circuit, it will do so with thoughtfully curated events, tasting rituals, and intimate gatherings, inviting the city’s connoisseurs to savour tequila.

TIGERFIRE Vodka Debuts in India

  • Positions Itself as a Founder-Led Super-Premium Label
  • Roll out across Maharashtra, Goa, Hyderabad, and NCR initially and national market

 India’s premium spirits segment has a new entrant with the launch of TIGERFIRE Vodka, a French-crafted, super-premium brand co-created by actor Sanjay Dutt and entrepreneur Paresh Ghelani. After establishing a presence in the United States across premium retail and on-premise channels, the brand is now making its India debut with a strong focus on craftsmanship, design and founder-led authenticity.

Unlike celebrity endorsement-driven labels, TIGERFIRE is positioned as a brand built directly by its founders. Dutt spent four years working with master distillers in France to shape the liquid profile, which he describes as an expression of personal resilience and reinvention.

“TIGERFIRE is not a product, it is a piece of my story,” Dutt said. “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.”

Ghelani, who has led the brand’s strategic foundation and long-term planning, said India’s emerging consumer base is ready for spirits with global quality and a strong sense of purpose. “India’s new consumer is sophisticated, globally aware, and values authenticity. TIGERFIRE was built for that audience — crafted with precision and designed to endure.”

The brand’s core philosophy, “Never Give In,” draws on themes of grit, inner strength and second chances. Its design language is similarly rooted in storytelling. Led by global brand strategist Jason DeLand, the bottle went through two years of prototyping and features black-and-rose-gold detailing, intricate filigree inspired by Indian artistry and a distinctive mark of tiger eyes modeled on Dutt’s own.

Produced in France using 100% French winter pastry wheat, naturally limestone-filtered groundwater, triple distillation, triple charcoal filtration and micro-oxygenation, the vodka carries a 95/100 rating from the Beverage Testing Institute. TIGERFIRE is positioned as an artisan, character-driven spirit with a peppery warmth, silky texture and subtle smoky finish.

The brand is targeting the premium and lifestyle-driven vodka consumer, with a design and identity built around bold minimalism and a masculine, black-led aesthetic. TIGERFIRE will first roll out in Maharashtra, Goa, Hyderabad and the National Capital Region, followed by expansion into other Indian markets and select international duty-free locations.

With the launch, Dutt and Ghelani aim to build TIGERFIRE as a long-term global platform anchored in resilience and craftsmanship, rather than a momentary celebrity-led offering.

Tilaknagar Industries Debuting Seven Islands Pure Malt Whisky

  • Launch marks entry into whisky for India’s largest brandy producer 
  • Seven Islands is an Indo-Scottish 100% Pure Malt Whisky, made with four distinct single malts 

Tilaknagar Industries Ltd. (TI) has recently enterd into the premium whisky category with the launch of Seven Islands Pure Malt Whisky. Crafted from select Indian and Scottish malts, it is a distinct 100% pure malt expression.  

The launch marks a significant strategic expansion for TI, best known for building India’s brandy market with icons like Mansion House and more recently, Monarch Legacy Edition, and comes on the heels of its announcement of the acquisition of Imperial Blue, the world’s third largest-selling whisky brand. With this, the 90-year-old company establishes whisky as its second major growth pillar alongside its long-standing leadership in brandy. 

“India’s whisky story is evolving faster than ever, with growing consumer demand for premium and luxury expressions. Seven Islands marks TI’s entry into this dynamic category, bringing together Indian craftsmanship and global expertise to create a whisky that is both distinctly Indian and globally competitive. With whisky commanding over 60% of India’s spirits market, expanding into this category was the next natural step for us,” said Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries.

A New Style of Whisky 

Seven Islands introduces a style that moves beyond the single-malt focus that has shaped recent conversations around Indian whisky. As a pure malt, it blends four single malts—two from India and two from Scotland, allowing it to draw unique characteristics from multiple distilleries, regions and maturation styles. 

The Indian malts are sourced from the Himalayan foothills and the Vindhyan ranges, bringing the influence of high-altitude and tropical ageing. These are paired with malts from Speyside and the Lowlands, two of Scotland’s most recognised whisky regions. This Indo-Scottish duality creates a profile not possible through a single-region malt. With single malts driving recent premium growth, Seven Islands offers a new direction: a pure malt style shaped by two climates, two traditions, and a more complex blending philosophy. 

A Tribute to Mumbai’s Seven Islands 

Seven Islands takes its name from the archipelago of seven islands that once formed the city of Mumbai—the long-time home of Tilaknagar Industries and the backdrop to much of its growth. This connection is built into the bottle design. Two converging lines create the V-cut neck, hinting at the Indian and Scottish malts coming together, while fine cartographic lines reference the contours of the original islands. At the centre sits an anchor motif, a nod to Mumbai’s maritime heritage. The palette of sage, cream and gold keeps the design crisp, contemporary and quietly premium. 

“Seven Islands reflects our vision for House of TI, our new vertical which includes our premium portfolio and investments arm. House of TI was created to shape our premium and craft-led portfolio, beginning with Monarch Legacy Edition. With Seven Islands, we wanted to bring a new perspective and style to Indian whisky. It felt like the right way to introduce something distinctive, and a meaningful step forward for us as we expand into the whisky category,” said Sanaya Dahanukar, Marketing Manager, Tilaknagar Industries. 

 The Whisky Opportunity in India 

Whisky remains India’s most loved and aspirational spirits category, accounting for about 66% of total consumption in 2024 according to IWSR. By volume, Indian whisky grew 7% year-on-year in H1 2025, crossing 130 million cases and showing continued premiumisation. Exports are expanding as well, signalling rising global interest in Indian-made whiskies and premium expressions. For TI, a company that has built scale and expertise through long-standing leadership in brandy, the opportunity in whisky presents a clear and timely growth avenue. 

Tasting notes:   

  • Colour: Natural, brilliant, golden yellow.  
  • Aroma: Smooth and inviting, with tropical fruits, dried nuts, and hints of French and American oak layered with Indian spice.  
  • Taste: Full-bodied and balanced, with sweet, dried fruits, soft spice, creamy texture, and a touch of smoke.  
  • Finish: Long, smooth, and warm, with lingering notes of oak, spice, and dried fruits.

Product Details:

  • Size: 750 ml  
  • ABV: 42.8% 
  • Price & Availability: `5,200 (Maharashtra) 

RANGEELA Vodka marks a vibrant debut for ABD Maestro and Co-Founder Ranveer Singh

ABD Maestro has announced the launch of its homegrown contemporary spirit — RANGEELA Vodka, co-created with Ranveer Singh.

Priced at ₹2,400 for 750ML in Maharashtra, RANGEELA will be available across select outlets in the state, followed by roll outs in Goa, West Bengal, and key northern markets in the coming months.

The RANGEELA vodka is conceptualised under Ranveer Singh’s creative direction and much like him screams vibrant and expressive. The brand also draws inspiration from India’s colourful personality, lively, confident, and unapologetically bold, while aligning with the growing trend of premiumisation and cocktail experimentation among young Indian consumers.

The vodka is triple-distilled and platinum chill-filtered for exceptional smoothness and clarity, combining world-class technique with Indian flair.

Commenting on the launch, Ranveer Singh, Co-Founder and Creative Partner, ABD Maestro, shared,

“RANGEELA celebrates the spirit of India — colourful, creative, and full of life. It’s for those who express themselves freely and live with unfiltered energy.”

Bikram Basu, Managing Director, ABD Maestro, added,

“With Ranveer as Co-Founder and Creative Partner, RANGEELA aims to set a new benchmark for Indian vodka. It combines superior quality with innovative design and communication that celebrates colour, character, and fun — created for India and the world.”

With its vibrant design, smooth texture, and creative positioning, RANGEELA Vodka marks a bold new chapter for ABD Maestro, reaffirming the brand’s place at the forefront of India’s premium vodka movement. Stay tuned for a review.

D’YAVOL Vortex wins ‘Best New Scotch Whisky of the Year’

D’YAVOL Vortex has been crowned the ‘Best New Scotch Whisky of the Year’ and honoured with a Double Gold at the 2025 San Francisco Spirits Competition. A contemporary blended Scotch, D’YAVOL Vortex is crafted from a selection of single malt and single grain whiskies sourced from the Lowlands, Highlands, Speyside and Islay regions.

It opens with notes of vanilla fudge and soft peat, followed by layers of ripe orchard fruit, sherried richness, warm pecan pie, and smoky malt, before culminating in a smooth finish. With a malt-forward profile, gentle Islay influence, and a non-chill-filtered body, Vortex delivers exceptional texture, layered depth, and a nuanced palate.

On Vortex’s success, Shah Rukh Khan said, “We set out to create a brand that reflects who we are—bold, modern, and uncompromising in quality. Seeing D’YAVOL celebrated on the most coveted global stage is deeply gratifying, and a reminder that excellence will always find its audience.”

Leti Blagoeva, CEO, D’YAVOL Spirits, added, “The recognition from San Francisco comes on the heels of a remarkable run of international acclaim for Vortex, including the title of ‘Blended Scotch of the Year’ at the London Spirits Competition 2025.”

Amar Sinha, Chief Operating Officer at Radico Khaitan, commented, “Vortex exemplifies the collective ambition at the heart of D’YAVOL Spirits; to craft world-class expressions that seamlessly unite authenticity, innovation, and masterful craftsmanship. It’s immensely rewarding to see that vision resonate so powerfully across global markets and with discerning whisky connoisseurs.”

D’YAVOL’s award winning portfolio of luxury spirits also includes D’YAVOL Single Estate Vodka and D’YAVOL Inception Blended Malt Scotch, both globally awarded. The brand is currently available in India, the UAE and the UK, with further international markets to follow.

Globus Spirits Launches DŌAAB Expression 02: The Old Man & The Blossom

Globus Spirits has launched DŌAAB Expression 02: The Old Man & The Blossom is a limited release Indian Single Malt whisky. Crafted at the India Craft Spirits Co. distillery in Behror, Rajasthan, it is made from sustainably sourced Indian six-row barley and matured in Mizunara oak casks from Hokkaido, Japan, a fusion between Indian distilling mastery and Japan’s revered cask-making tradition.

This is an industry first – Indian Single Malt Whisky matured in the legendary Japanese Mizunara Oak Cask limited to only 500 casks.

Shekhar Swarup, Joint Managing Director, Globus Spirits Ltd., said, “With DŌAAB Expression 02, we continue to explore the art of storytelling through whisky. This expression represents a dialogue between two cultures, India and Japan, and between two philosophies, heritage and innovation. Each bottle is a meditation on time, patience, and craftsmanship, brought together by our belief that great spirits are born when tradition meets curiosity.”

P.S. Gill, CEO, Consumer Division, Globus Spirits Ltd., added, “India’s single malt category is growing in double digits, driven by evolving tastes and an increasing sense of pride among consumers. With DŌAAB, our vision is to redefine what an Indian single malt can stand for, globally relevant, deeply authentic, and unmistakably crafted.”

DŌAAB Expression 02: The Old Man & The Blossom debuted in Gurugram priced at ₹3500 – ₹3800 and will soon be available in premium outlets in select markets across India. On the nose it offers delicate fresh florals layered with the warmth of vanilla. The palate is smooth with a velvety mouthfeel with a long and elegant finish.

Roku Gin – Sakura Bloom Edition in India from The House of Suntory

The House of Suntory recently introduced Roku Gin – Sakura Bloom Edition in India.  Inspired by the Sakura flower (also known as cherry blossom) and Japan’s world-renowned Hanami festival, which celebrates the tradition of “gazing at flowers”, this new edition brings the spirit of Japanese spring to life.

Rooted in the Japanese philosophy of Shun—the appreciation of each season’s best flavours—Sakura Bloom Edition captures the freshness and vibrancy of Springtime in Japan. Crafted with the soft, floral essence of Sakura flower, this gin evokes the timeless beauty of Hanami, the centuries-old tradition of gathering under blooming cherry blossom trees to appreciate nature’s transient beauty.

The gin features a delicate, sweet floral character, complemented by subtle salty notes from Sakura blossom leaves, creating a beautifully layered experience. Crafted with Roku’s signature blend of six Japanese botanicals, this edition enhances the natural sweetness of the Sakura, resulting in a delicately complex and perfectly balanced—Roku Gin – Sakura Bloom Edition.

“With the global appetite for Japanese gin growing steadily, the introduction of Roku Gin – Sakura Bloom Edition in India is both timely and strategic,” said Rishi Walli, Senior Director – Marketing, Suntory Global Spirits. “As consumer preferences evolve toward more delicate and refined flavour profiles, this expression strengthens Roku’s premium standing in the category while offering Indian gin lovers a sensorial journey rooted in nature and seasonality. This truly special release marries Japanese craftsmanship with heritage, delivering a differentiated, high-quality experience that Indian consumers increasingly seek. It features a heightened Sakura-inspired profile with soft floral notes, subtle sweetness, and the elegance of cherry blossom, tailored to delight”

Following its limited-time debut in global travel retail earlier this year, across key Indian airports including Mumbai and Delhi Duty Free, The House of Suntory’s exquisite Roku Gin – Sakura Bloom Edition is now set to roll out in select cities across India, with plans to expand nationwide over time. Launching just as the country prepares for a vibrant festive and wedding season, Roku Sakura Bloom is a good gifting option.

DeVANS’ GianChand Collection Positions Indian Single Malt on the Global Map

Three whiskies—GianChand, Adambaraa, and Manshaa—trace the brand’s gradual climb from heritage to international acclaim.

Indian single malts have entered a stronger phase. Once the outsiders of the whisky world, they now find recognition among collectors and bartenders alike. Across India, distillers are treating whisky-making as both science and art; experimenting, observing, and letting the climate define their spirits’ tone and temperament.

That same focus filled the evening at The Quorum, Gurgaon, where DeVANS Modern Breweries Ltd. hosted an immersive tasting session for a select audience. The spotlight was on GianChand, the brand’s single malt range, introduced in three distinct variants: GianChand, Adambaraa, and Manshaa. Each bottle told a different story, tied by a common pursuit of integrity and finesse.

Later, I interacted with Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., who outlined the brand’s journey and the meticulous ethos behind its whiskies.

A heritage that progressed with time

DeVANS’ step into the single malt category came from decades of hands-on expertise, not impulse. “For more than thirty years, we supplied matured and fresh malt spirits to various companies across India,” Prem Dewan said. “The quality of our matured stocks was exceptional. Eventually, we decided to bottle them ourselves rather than sell them away. That decision led to the birth of GianChand.”

The name, he explained, carried both sentiment and symbolism. “We wanted an identity that reflected Indian origins,” he said. “Our founder, Shri Gian Chand, had begun as a journalist before entering the liquor business in the 1940s. He built DeVANS on ethics, precision, and quality; values we continue to uphold. The single malt honours that legacy.”

Three whiskies, one intention

At the tasting, guests sampled the three expressions sequentially, noting how each carried a separate flavour identity. “GianChand has a gentle peat layer and matures for around four years,” Prem Dewan explained. “Adambaraa and Manshaa age for over seven. Adambaraa is unpeated, while Manshaa introduces peat for the first time in our lineup.”

All are matured in once-used American bourbon barrels. “We work with first-fill casks because they provide richness and subtle sweetness,” he added. “They lend character without overpowering the malt.”

Adambaraa delivers notes of barley, caramel, and dried fruit; Manshaa introduces restrained smoke with malt sweetness and earthy undertones. The original GianChand balances spice and soft oak. “Our whiskies carry a texture people instantly recognise,” Prem Dewan mentioned. “It’s refined and coherent across the collection.”

Technique moulded by terrain

Prem Dewan described DeVANS’ process as faithful to traditional whisky-making yet flexible to Indian realities. “The fundamentals remain constant: fermentation, distillation, maturation,” he said. “We allow natural fermentation, letting yeast perform at its own rhythm. Distillation is where innovation thrives. That’s where we influence the spirit without losing authenticity.”

The company’s custom-built copper pot stills help preserve uniformity and definition. Jammu’s natural environment does the rest. “Summers are warm, winters are crisp, and both have strong day–night contrasts,” he explained. “This variation promotes ideal interaction between wood and spirit. Our water source, pure and mineral-rich, adds clarity to the whisky.”

India’s temperature accelerates maturation, but Jammu’s geography adds poise. “One year of ageing here equals several elsewhere,” Prem Dewan said. “Yet it happens with balance, not haste. The outcome is layered complexity rather than intensity.”

Recognition and practice

Acknowledgement soon followed. DeVANS’ single malts have earned international distinction, reinforcing the quiet discipline behind their creation. Adambaraa won Best Indian Single Malt at the IWC 2025 in Las Vegas, while Manshaa received International Whisky of the Year at ISW 2025 in Germany.

“Such honours affirm years of disciplined work and a clear production philosophy,” Dewan said. Yet he quickly grounded the discussion. “Awards matter,” he said, “but maintaining quality is our real goal. We have detailed systems and trained teams ensuring each batch meets our benchmark. The bottles reflect a process we never compromise.”

From Jammu to the wider world

DeVANS’ legacy in brewing continues to influence its approach to whisky. “Brewing taught us control and hygiene,” Dewan said. “Those same principles guide our distilling operations. Precision ensures consistency, and consistency builds trust.”

Exports have expanded steadily. “We’re now present in the United States and Australia,” he said. “Canada and several other markets are in line. The response has been remarkable. International buyers appreciate our structure and purity, while Indian consumers feel pride seeing homegrown malts performing globally.”

Looking forward

Before we concluded, I asked Dewan about upcoming releases. He offered a glimpse without revealing too much. “Our production units are actively developing new ideas,” he said. “Fresh expressions and limited editions are in progress. Once ready, they’ll extend the GianChand narrative. Innovation is ongoing; it’s a part of our DNA.”

As the evening drew to a close, one thing was evident: Indian whisky no longer seeks validation. It has earned its standing through intent, technical precision, and an unwavering commitment to progress. GianChand represents that maturity; an Indian malt that speaks clearly, without excess, and leaves an impression built on substance.