Magic Moments Music Studio recently announced an exclusive concert series featuring the Bollywood singing sensation Arijit Singh. Known for his soul-stirring voice and chart-topping hits, Arijit Singh will captivate audiences across four cities starting January 2025.
The concert series began in Jaipur on 25th January, followed by performances in Chandigarh on 16th February, Cuttack on 2nd March, and concluding in Indore on 5th April.
This isn’t the first time that Magic Moments Music Studio has collaborated to bring a top artist. Over the years, the brand has collaborated with SaReGaMa and BookMyShow featuring Prateek Kuhad to also featuring King live concert and powering the Sunburn Music Festival. This partnership with Arijit Singh is yet another strategy to amplify its legacy of bringing larger-than-life musical experiences to fans across India.
Amar Sinha, COO, Radico Khaitan Limited, said, “Partnering with Arijit Singh, an artist whose melodies resonate across generations, perfectly aligns with our vision of creating moments that inspire connection and joy. Over the years, we’ve collaborated with iconic artists, celebrating diverse sounds and genres, and this multi-city concert series with Arijit is a continuation of that legacy. Together, we aim to craft an unforgettable symphony of music and memories, uniting hearts and transcending boundaries through the magic of music.”
Concert Schedule:
- Jaipur: 25th January 2025
- Shalimar Ground, Panchkula, Chandigarh: 16th February 2025
- Barabati Stadium Cuttack: 2nd March 2025
- C21-Estate, Indore: 5th April 2025
The brand has also implemented 360ᵒ marketing promotions from executing high end retail promotions to activations witnessed on digital and various social media handles along with regional amplifications, across cinema and radio channels.
Radico Khaitan Limited at a Glance:
Radico Khaitan Limited is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.
The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.
Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 43 bottling units (5 owned, 29 contract and 9 royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.