Tag Archives: liquor retail

Liquor store monitored using CCTV

Liquor Trade in Maharashtra Up in Arms with Government Mandate on AI-ML Cameras

The liquor trade in Maharashtra is up in arms as the State Government has passed a resolution mandating that all liquor vends, be it shops, bars, hotels with liquor licences etc to install cameras with artificial intelligence and machine learning features, each said to be costing ₹4.2 lakhs. 

The Government Regulation was announced just one day prior to the Election Commission announcing the dates for the elections to the Maharashtra Assembly and the Model Code of Conduct coming into play, leaving the liquor trade in a hapless state. 

The liquor trade is approaching the courts over this order which they believe is going to lead to ‘over-regulation’ and ‘monitoring’, besides becoming another tool for corruption. The Government’s contention has been that it wants the vends to install the cameras to ensure that these vends do not sell liquor to underage youth. 

The trade terms this measure as ‘draconian’ and another way for the government to harass and make money. It is estimated that with the implementation of this order, the liquor vends in Maharashtra will cough up nearly ₹3,000 crores, with Mumbai accounting for nearly ₹100 crores.

One Vendor Likely To Benefit

The entire order, the trade states, appears ‘fishy’ as only one company is the single vendor in the absence of other suppliers. The Excise Commissioner, Vijay Suryawanshi, however, has clarified that the government only had specified the technology and not the company from whom the cameras could be purchased. He said there are three to four vendors supplying this type of equipment. 

The government has initiated this on ‘an experimental basis’ in Mumbai to begin with and on successful implementation here, it plans to roll this out across the State. Soon other states may follow, leading to ‘keeping the liquor trade in a vice-like grip’. The liquor industry, as such, is highly regulated and this new rule will adversely impact businesses. 

As per media reports, Pivotchain, a video analytics company, helps secure Government and private companies’ physical infrastructure with large scale Artificial Intelligence driven Video Surveillance (RAVEN AI). They leverage computer vision to provide maximum performance to vision-based systems when solving day-to-day automation challenges at government and military premises, airports, and logistics centres. 

The liquor trade members wonder why the need for such sophisticated systems, best usage scenarios being government, military premises etc. There are wine shops, bars, permit rooms etc which number over 2,000 in Mumbai alone and another 1,500 in the metro region. The software company has got three distributors, reportedly owned by one individual, and this has raised doubts on the entire move itself. The government however maintains that these cameras will help track the person (minor or those indulging in criminal activities) with all his or her background and in real-time. 

Constant Monitoring Of Liquor Stores

The liquor vends are seeing this as another way of ‘harassing’ the trade. With elections round the corner, the Excise Department has announced guidelines and one of which states that “Licence holders must share a photo of their shop’s closure daily in the group of excise officers and liquor licence holders to confirm adherence to the specified closing timings. Besides, they need to update their shop’s opening purchase, sales, and closing details daily before the store closes. These updates must be logged into the Excise Department portal using individual logins assigned to each licence holder.” 

The Excise Department has cautioned that any violation of the guidelines would lead to stricter penalties. As per guidelines for consumers have been advised to purchase liquor well in advance as shops may close earlier than usual time. They are also required to carry  valid permits (permanent or temporary) while purchasing, carrying, or possessing liquor in Maharashtra.

Chandrababu Naidu

Andhra Pradesh’s New Excise Policy; Retail Back with Private Players

The Andhra Pradesh government led by N. Chandrababu Naidu on September 18 announced a new excise policy to come into effect from October 1, 2024, the highlights been retail sale by private players; availability of cheaper select brands starting from Rs. 99; setting up of premium liquor stores and expecting to generate revenue of Rs. 2,000 crore per year.

Reversing the decision of the previous YSR Congress Party (YSRCP) run government, the TDP government has claimed that there was a revenue loss of Rs. 18,860.51 crores from 2019 to 2024 due to a skewed policy. The AP government has fixed price of affordable liquor at Rs 99. The allocation of licenses will be done through an online lottery, and four license categories have been fixed with fees ranging from Rs 50 lakh-Rs 85 lakhs.

In a white paper, released earlier, the TDP said that the non-availability of Indian-made foreign liquor (IMFL) brands had resulted in an increase in sales of poor-quality brands and spurious substances. It may be mentioned that the YSRCP had promised prohibition in Andhra Pradesh in 2019, but only imposed restrictions on the liquor trade instead of complete prohibition.

Premium Liquor Stores To Get Nod

The new excise policy will be in force for two years. It will also allow for the setting up of premium liquor stores and alignment of liquor prices with Telangana and Karnataka. It also decided to reserve 10% retail outlets for toddy tappers and to open premium shops at 12 locations other than Tirupati.

The Minister for Information and Public Relations  K Parthasarathi said the NDA alliance promised to bring an excise policy that ensures the quality of liquor at affordable price. He alleged several irregularities took place in the previous government in sale of liquor at every stage.

“The cabinet decided to adopt a private retail system for sale of liquor as part of an attempt to increase management efficiency. Of the 3,736 retail outlets in the state, 10 per cent will be allotted to the toddy-tappers community.”

The new government expects to generate additional excise revenues following the implementation of the policy. In fact, Andhra Pradesh had seen a gradual growth year-on-year in excise revenue, up from Rs 17,473 crore in 2019-20, escalated to Rs 23,785 crore in 2022-23 fiscal, even as the YSRCP government was working on reduction in the consumption of alcohol.

Reversing Previous Government Notification

The previous government in a notification in November 2023 had avowed policy of reduction in the consumption of alcohol levels in the State. In order to realize the objective, the Government had taken several measures such as removal of belt shops, dispensing with permit rooms, which are meant for consumption of liquor in the vicinity of shops, removal of private players from the retailing by shop etc.

YSRCP Had Reduced Shops By About 33%

Further, the A.P. State Beverages Corporation Limited had been granted exclusive privilege of retailing of IMFL and Foreign Liquor by the shop from the appointed date i.e. 01.10.2019. Further, the Government had reduced the number of shops to 2934 i.e. by about 33%. Keeping in view the policy imperative and after careful examination of the proposals submitted by the Commissioner of Distilleries and Breweries & Managing Director, the A.P. State Beverages Corporation Limited decided that it will continue the retailing of IMFL & FL through the retail outlets.

The licence period of the Shops shall be one year from 01.10.2023 to 30.09.2024 with the Commissioner of Prohibition & Excise empowered to renew the existing retail outlets run by the APSBCL under Rule 8 of the A.P. Excise (Grant of licence of selling by shop and conditions of licence) Rules, 2019 on payment of annual licence fee.   The policy also said there will be no permission or renewal for shops on the road from Tirupathi Railway Station to Alipiri via RTC Bus Stand, Leelamahal circle, Nandi circle, Vishnu Nivasam, Srinivasam. Likewise, no Shop shall be permitted on the road from Leelamahal – Nandi circle – Alipiri – SVRR Hospital – SVIMS in Tirupathi Municipal Corporation area.

The APSBCL shall be permitted to establish walk-in shops (Elite Shops) in the State as per the requirement but without any change in the number of retail outlets permitted. The previous policy also mentioned that it would take up campaigns to educate the public on the evils of consumption of liquor and other intoxicants.