Tag Archives: Global Economy

Trump The Economic Disruptor

• Impacts Alcobev Sector

• Economic Uncertainty Prevails

The second term of Donald J. Trump as the United States President which began early this year has disrupted the world economic order. Trump’s sweeping tariffs on imports from almost all countries, including the US’s allies, has led to an international trade war, the ramifications of which are being felt in the stock markets, in trade disruption and creating economic uncertainty globally.

However, on April 9, under severe pressure from the bloodbath in the global stock markets and world leaders criticizing his move, Trump has paused for 90-days most of his exorbitant tariff hikes to 57 countries but with a baseline tariff of 10% while going aggressive on China by imposing an astounding 125% tariff.

India termed ‘Tariff-King’

As regards India, which is one of the US’s biggest trading partners in Asia, Trump has imposed a ‘discounted’ reciprocal tariff of 26%, while calling India the ‘tariff king’. Trump has claimed that the reciprocal tariff is aimed at countering unfair trade practices. The 26% tariff came into effect from April 9. Though he claimed that the Prime Minister, Narendra Modi is a great friend of his, Trump said India was charging 52%, while the US was charging almost nothing.

India subsequently slashed duty on bourbon whiskey from 150% to 100%, making the Indian liquor manufacturers take up the issue. The Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC), Anant S. Iyer said the Indian alcoholic beverage industry is already at a disadvantage compared to manufacturers from developed countries due to high capital and operational costs, evaporation losses, and restrictive licensing regimes. He said, “The government needs to safeguard the interests of Indian liquor manufacturers when deciding on issues related to customs duty cuts and other concessions under FTAs.”  The CIABC wanted the state governments to withdraw all excise concessions given to imported liquor, arguing that the customs duty cuts announced would harm Indian products in both the spirits and wine categories.

Bilateral Trade

The bilateral trade between India and the US was pretty balanced at 10.73% till the Trump disruption. America accounted for about 18% of India’s total goods exports, 6.22% in imports with about 30 sectors (6 in agriculture, 24 in industry) exporting to the US. As regards alcohol, wine and spirits, the tariff hike at 122.10% has come into effect. As per the data from the Export Import Data Bank (EIDB) of the Ministry of Commerce & Industry, in FY24, India imported spirits worth $23.09 million against exports of only $8.03 million with companies such as Radico Khaitan, Amrut Distilleries, Piccadilly Industries, being the prominent ones.

The concern among Indian companies is that lower import duties might push the prices of premium liquor down, thus making Indian premium liquor face stiffer competition. However, at a panel discussion organised by Ambrosia during INDSPIRIT 2025, the Secretary General of the International Spirits and Wines Association of India (ISWAI), Suresh Menon clearly stated that there was need to rationalise the tax structure, while agreeing that the Indian import duties on spirits was exceptionally high.

Scotch Whisky Association ‘disappointed’

Globally, the tariff war is impacting almost all sectors, including the alcobev sector. The Scotch Whisky Association expressed disappointment with Trump’s tariff moves. With Trump announcing import duties, including a 10% levy on all UK goods and a steeper 20% rate for imports from the European Union, taking effect on April 5, the alcobev sector was going to be adversely impacted. “The move, one of the most aggressive protectionist measures in recent years, has sparked concern across multiple sectors, including scotch whisky producers. A spokesperson for the Scotch Whisky Association said,”The industry is disappointed that Scotch Whisky could be impacted by these tariffs. We welcome the intensive efforts by the UK government to reach a deal with the US administration, and we continue to support this measured and pragmatic approach towards a mutually beneficial resolution.”

Wine sector concerned

It is not just the Scotch whisky producers who are worried, even the bourbon industry from the US is. The bourbon industry which is the backbone of Kentucky economy fears that it may get caught in the crossfire of the trade war, if other countries impose tariffs on American whiskey. There has been a lot of noise on how in the short-term Scotch whisky and European wines may become that much costlier. France’s Bourgogne Wine Board (BIVB) has said that the levies have “pushed our wines past a psychological price threshold”. French wines are subject to 20% tariffs under the new tariff rates.  

The IWSR, in its analysis, has said that the new import tariffs will have serious consequences for beverage alcohol in the US, but the exact picture is complex, nuanced and subject to a host of uncertainties.

The IWSR said that with tariffs introduced on imports from Canada and Mexico and potential EU tariffs in discussion, a number of single origin beverage alcohol categories are most at risk – products with a legally protected designation of origin, meaning that they cannot be “re-shored” and produced in the US. These include agave spirits, Canadian whisky, Irish whiskey, Cognac, Champagne and Prosecco. Mexican beer imports would also be affected. The UK is trying to negotiate a separate trade deal with the US to head off tariffs to cover categories such as Scotch whisky.

“The second Trump Administration’s policies on tariffs will almost certainly be net negative for total beverage alcohol (TBA) in the US market, with global implications likely to be more limited, but there is major uncertainty about the extent of the impact,” says Marten Lodewijks, President IWSR US.

FTA between India and the UK likely in early 2025

On December 3, the second India-UK 2+2 Foreign and Defence Dialogue was convened in New Delhi. The Indian delegation was led by Piyush Srivastava, Joint Secretary, Europe West, Ministry of External Affairs, and Vishwesh Negi, Joint Secretary, International Cooperation, Ministry of Defence. The UK delegation was led by Ben Mellor, India Director, Indian Ocean Directorate, Foreign, Commonwealth & Development Office and Shimon Fhima, Director Strategic Programmes, Ministry of Defence.

Both sides discussed the entire gamut of India-UK comprehensive Strategic Partnership and emphasised the importance of sustained high-level engagement to advance the dynamic partnership between the two countries. The delegations reviewed progress under the India-UK Roadmap 2030 and agreed on the need to revitalise the partnership by identifying new focus areas of collaboration and work towards a refreshed roadmap.

The discussions covered key priorities including strengthening economic and trade ties with focus on early conclusion of mutually beneficial FTA, bolstering defence and security ties including in areas of cyber and counter terrorism, fostering innovation in critical and emerging technologies, deepening cooperation in clean and green energy and technology, health and enhancing cultural, educational and people to people linkages.

It was agreed that the third edition of the dialogue will be held in the UK at a mutually convenient date in 2025. The two sides unveiled the 10-year roadmap in 2021 to expand ties in the key areas of trade and economy, defence and security, climate change and people-to-people connections among others.

Narendra Modi, Prime Minister of India

It may be mentioned here that during the recent G20 summit in Rio de Janeiro, Prime Minister, Narendra Modi and the British Prime Minister Keir Starmer, the latter had stated that the negotiations for the FTA would be relaunched in 2025.  The FTA talks had been paused because of elections in both the countries.

Keir Starmer, Prime Minister of the United Kingdom

The India-UK talks for the proposed FTA began in January 2022. The two sides have held 14 rounds of negotiations on it so far. Both countries aim to strengthen their existing £42 billion (US$52.05 billion – ₹4.48 trillion) annual trade partnership.

Keir Starmer had said, “Boosting economic growth is key to improving living standards for working people. A new trade deal with India will support jobs and prosperity in the UK – and represent a step forward in our mission to deliver growth and opportunity across our country.” Welcoming the statement, India’s Minister of Commerce and Industry, Piyush Goyal hoped that the FTA would be a win-win for both.

UK-India trade

As per reports, the trade between India and the UK was USD21.34 billion as of 2023-24 with UK exports to India accounting for a substantial chunk of that at USD16.6 billion. India, in turn, aims to expand its exports to the UK, targetting USD30 billion by 2030. Mineral fuels, machinery, precious stones, pharmaceuticals, apparel, iron and steel, and chemicals form the bulk of India’s exports to the UK, contributing 68.72% of the total export value.

Britain is aiming to touch USD36 billion by 2035. The UK has been wanting an agreement that includes cutting tariffs on exports of British-made cars and Scotch whisky.

According to Volza’s India Import data, India imported 7,922 shipments of Scotch whisky during March 2023 to February 2024. These imports were supplied by 169 foreign exporters to 159 Indian buyers, marking a growth rate of 3% compared to the preceding twelve months. Within this period, in Feb 2024 alone, India imported 489 Scotch whisky shipments. This marks a year-on-year growth of -16% compared to Feb 2023, and a -9% sequential increase from Jan 2024. India imports most of its Scotch whisky from the United Kingdom, Singapore and the United Arab Emirates.

India leads in Scotch Whisky imports

Globally, the top three importers of Scotch whisky are India, United States and Peru. India leads the world in Scotch whisky imports with 77,806 shipments, followed by United States with 13,417 shipments, and Peru taking the third spot with 2,489 shipments.

It is important to understand how the FTA would impact both the countries. Firstly, it would lead to tariff reductions on Scotch whisky and other products coming from the UK, while India is seeking better access to its goods and professionals. The UK has been negotiating for reduced import duty on Scotch whisky from 150% to 75% immediately when signing the FTA and thereafter to 30% over a period of three years. While Indian whisky makers are open to a reduction, they are opposed to the scale proposed by the UK negotiators.

SWA bats for reduced tariffs

The Scotch Whisky Association has stated that Scotch whisky is the world’s number one internationally traded spirit with exports worth over £5.6bn in 2023. 43 bottles of Scotch Whisky are shipped every second to around 168 global markets, totalling the equivalent of 1.35bn bottles (70cl @40% ABV).

As in 2022, Asia-Pacific continued to dominate as Scotch whisky’s largest regional market by value in 2023, supported record value exports to China, a market up 165% on 2019, and value uplifts Singapore (19%) and Taiwan (8%). Premiumisation of Scotch whisky remains a driver in these key markets: single malt Scotch whisky continued to rise in popularity among a growing cohort of consumers, with double digit growth in China and Singapore on 2022.

The Association cited 2023 exports to India which fell in volume and value compared to 2022, the fall coming against a backdrop of ongoing UK-India FTA talks and the Scotch whisky industry’s calls for a trade agreement which lowers the 150% tariff on Scotch imports into India, which would lead to significant export growth to the market.

Mark Kent, The Association Chief Executive, The Scotch Whisky Association

India is Scotch whisky’s second largest export market by volume, with the equivalent of more than 219 million bottles exported there in 2022. The volume of Scotch whisky exports to India have grown by more than 200% in the past decade alone, and whisky is hugely popular in India. In fact, India is the largest whisky market in the world. But while many Indian consumers are keen to add a bottle of Scotch to their shelves, bars and collections, Scotch whisky has just a 2% share of the Indian whisky market. There is huge potential for that to grow.

The Association Chief Executive, Mark Kent said, “The negotiations offer new hope for reducing the longstanding 150% tariff on Scotch Whisky in India. The UK/India trade talks are a golden opportunity to reach an ambitious tariff reduction in an early harvest deal that could grow Scotch whisky exports to India by £1 billion over five years. Tackling the tariff and State level regulatory issues would open the market up to smaller producers who are effectively locked out by the substantial barriers to trade. Improved market access for Scotch would enable an increasing number of Indian consumers to enjoy our premium product. It would also be good for our industry and Indian government tax revenues – a win-win for all.”

Barriers to export success

The Association added that Scotch Whisky is popular among Indian consumers, but a 150% tariff on imports of Scotch Whisky into India mean that it’s significantly more expensive to buy Scotch over Indian whiskies. As a result, India sees many ‘fake’ Scotch whiskies on the market, produced cheaply and traded on the reputation of Scotch whisky as a premium product. This unfair competition, alongside the 150% tariff and combined with the complexity of exporting whiskies into India, mean that many Scotch whisky producers are unable to enter this important market. Breaking down these barriers to trade in India would open up huge opportunities for Scotch whisky exports. 

Potential for USD1.3 billion over next five years

The Association added that a UK-India trade deal has the potential to increase Scotch whisky exports to the country by £1bn over the next five years. “Reducing the 150% tariff on Scotch Whisky would make it more affordable in India, while still remaining a high-end, premium product. If the tariff were liberalised, Scotch whisky’s market share could treble to 6%, giving greater access to Scotch whisky products for Indian consumers, but still allowing Indian whiskies and other spirits to retain the dominant share of the market.”

Good for Scotland and the UK

Many more Scotch whisky companies – including smaller and independent producers – would gain access to the Indian market to sell their whiskies. If the tariff were reduced and exports were to rise, India would overtake France as Scotch Whisky’s second largest market by value worldwide, second only to the United States.

Boosting access to the Indian market would secure jobs and investment in the Scotch whisky industry across Scotland into the future. The industry’s contribution to the economy would rise by more than £300 million to nearly £6bn. Higher exports mean higher production – there would be a significant impact into the supply chain in Scotland and across the UK, also growing jobs and investment.

Good for India

The Association mentioned that “bringing down the 150% tariff on Scotch whisky would increase Indian government tax revenue at federal and state level by £3.4 billion annually through an increase in sales. Scotch whisky would be able to compete fairly alongside Indian whiskies, which will continue to dominate the Indian whisky market.

Because a lot of the whisky exported to India is sent in bulk (some for bottling as Scotch whisky, most for use in Indian whisky) bringing down the tariffs would also support domestic producers, reducing their costs and boosting employment in the Indian industry.” However, the Indian whisky manufacturers are opposed to the scale of reduction and are ok with tariffs reduced progressively to 50% over the next 10 years. The negotiations are going to be tough and it remains to be seen who will stand to benefit.