Tag Archives: alcohol

Parksons Packaging Ltd. acquires Manohar Packaging, new entity to have presence across India

Manohar Packaging, a leading player in the alcobev industry with a pan India presence has now been sold to Parksons. This gives Parksons a major presence in the alcobev industry. Aditya Patwardhan, Board Member, unveils details of the new entity and the way forward.

What is the nature of the sale of Manohar Packaging to Parksons? Can you share some details?

As widely published in leading newspapers and media, Manohar Packaging (“MPPL”) has been acquired in entirely, by Parksons Packaging Ltd., a Warburg Pincus owned company, and the industry leader in paper based packaging. Post the deal, the Board of Directors of MPPL has been reconstituted strengthening the company’s management team.

The newly constituted board includes Rameshji, Siddharth, and Chaitanya Kejriwal, from Parksons, and Hemant Mundra, from Warburg Pincus. I continue as a board member. All of us will work as a professional management team and continue to encourage an entrepreneurial mindset.

Till the time the integration is complete, MPPL will continue as a subsidiary, however all back end operations, reporting and data management will be merged and streamlined with immediate effect, to offer our clients a seamless experience with a newer and larger network of plants, with clubbed and standardised materials management. We hope to broadly convert around 300,000 tons of sustainable and renewable paperboard in the near future in toto.

What are the strategic benefits to both companies arising out of the transactions?

What this effectively means is, that our clients now have a network of eight mega plants spanning the length and breadth of India, with state-of-the-art technology, standardised inputs, systems, quality parameters, and methods of operations.

The care and detail with which we have been working with our partners and clients – be it in terms of packaging design, development, validation, to market supplies, will only improve. The combined strengths of Parksons scale, and MPPL’s domain expertise in alcobev, will be evident in the work we do going forward.

Our Design Park is unparalleled, and equipped with the best software and digital technology. The combined team of creative pre-press, technical packaging developers, coupled with production experience, will soon be deployed on new projects and will bear testimony to this.

MPPL’s plants located in Goa (West) and Punjab (North), will be part of the total network including Pantnagar (North – 2 units), Sri City (South), Daman & Chakan (West).

What I am most excited about is our increased ground presence with a state-of-the-art plant in Guwahati (North East), with which we can serve our clients in the east of India with speed and efficiency.

Will there be any changes to the way Manohar Packaging continues to work?

As in the case of most mergers & acquisitions, the aim is to grow the new entity and improve our overall ability to serve our clients. Given we’re a ‘B2B’ industry, it is extremely important to ensure we are moving in the same direction and journey as our valued partners.

The Kejriwal family and us share a common vision, the same mind set, goals, and growth plans. There was a meeting of minds, which ticked off all the boxes. The industry and our clients will be the biggest beneficiary of this deal.

Delineation and segregation between shareholding and professional management is important and we all are in it to grow as India’s most preferred supply partner for paper based packaging. Both our companies are held by Warburg Pincus and we’re glad to have them as we will continue to think like entrepreneurs, work in a professional environment, and deploy our knowledge and strength to drive more power to the company.

What is the status of the liquor packaging industry?

Currently, like the liquor industry, the supporting packaging industry is equally fragmented. There are a great number of players in the game, and we are happy to co-exist.

Clients decide whom they wish to partner with, and they have several criteria to choose from in terms of a holistic approach to supply chain, or purely price based on any given month.

We, at Parksons, run highly regulated and governed companies, with sustainability, social compliance, ESG taking high priority in the way we operate and run our facilities.

Hence we’re more focussed on long term client partners who value the need for transparency, professionalism, fair governance, and sustainable practices. We are extremely fortunate and honoured to partner with them, and I’m sure more beverage companies will value this long term approach eventually.

Alcobev is an exciting place to be, and is the gold standard for premium packaging. So likewise, most players in this field, need to be on top of their game with technology upgradation, technical knowledge, and downstream supply chain security given that commodity markets are in their most turbulent phase at the moment. This is where the long term approach wins for most.

How has the pandemic affected the company?

Here again, the fact that our organisations are well managed and governed helped a lot. Both MPPL and Parksons’ plants were up and running shortly into lockdown 1, with the highest safety protocols and were operating when our clients needed us most.

In unprecedented times, I am proud that the human ‘can do’ spirit and agility took precedence and we managed the show when many could not. I earnestly would like to thank our clients and mill partners for supporting us, so we in turn could deliver whatever was needed out of us in short notice with great agility and flexibility.

I would say, looking back, it has been the toughest learning curve for all of us, and we have come out of it stronger. I say this with certainty and hope, that the worst is truly behind us.

How can the premiumisation trend boost the industry?

Premium products are seeing higher salience and acceptance, maybe owing to increase in home consumption due to lockdowns, modernisation of retail outlets (Delhi), and clearing of red tape for home delivery / app enabled ordering of brands as an added convenience to the consumer.

The dark market woes of the alcohol industry still remain, and hence the pack is the first impression that the consumer takes home with them. Most marketeers understand this very well, and we’re beginning to see less ‘me-toos’ and more bespoke work in the recent few quarters.

With premiumisation and better margins, alcobev companies are able to experiment with new innovations, and can justify higher packaging budgets. This brings in a lot of excitement to the consumer as well as the retail shelves, leading to growth and diversification in the industry.

Improvements in the overall consumption experience that the leading premium brands offer, viz.; design cues, primary & secondary packaging upgrades, closure, to pour and palate should lead to better and wider social acceptance of responsible and repeat consumption in the near future. Premium outlets will need premium looking brands, and going by the Delhi market example, there should be tremendous headroom for growth here.

Cheers to that!

Marking the Million Milestone: Royal Green Celebrates 10 Million Sales

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Home grown Brand, Royal Green whisky from the house of ADS Group has crossed a massive milestone in the highly competitive Indian Made Foreign Liquor – deluxe segment dominated by multinational companies. The brand recently announced the crossing milestone sale of 10 million cases (cases of 9 ltrs) since it was introduced in the market in 2015.

ADS group started by First Generation Entrepreneurs – Maan Family, launched Royal Green in the deluxe segment with an objective of providing a premium quality product at an affordable price. Crafted by a seasoned master blender for the most discerning palate, Royal Green Whisky is a carefully curated melange of the finest premium Indian Grain spirits and imported scotch malts. Packed in an exquisite green bottle, the blend is far superior in terms of taste, smoothness and after feel.

Pan-India presence

Royal Green was initially launched only in Delhi and Haryana, but slowly has imprinted a strong presence pan-India. Today, it is available in 20 states in India and exported to other countries as well. The Royal Green Whisky has an alcohol percentage of 42.8% V/V, similar to other brands in its category, and is available in 1L, 75cl, 37.5cl, 18cl, and 9cl bottles. In India, the Royal Green Whisky price varies from territory to territory due to the variation in liquor taxation across Indian states and union territories. However, generally, it’s considered an Indian whisky brand priced under `1000.

Fastest growing millionaire Indian whisky brand

In spite of the pandemic induced lockdown in 2020, when most of the brands reported drop in their volume, Royal Green continued its march and grew to become (Source – Millionaire whisky Brands – 2020 by Drinks International) Fastest Growing Millionaire Indian Whisky Brand along with the following tags – fourth fastest growing whisky in the world, 26th biggest whisky brand in the world and 80th biggest spirits brand in the world.

It was quite an impressive show by a home-grown new brand within a short span of time. The sale of 10 million cases has been the major highlight.

Commenting on achieving this milestone – Mr. Virat Maan – CEO – ADS Spirits stated, “We thank all our consumers, Trade Partners and Team at ADS who made it possible. We commenced our journey with a passion to create a whisky brand which would be a treat for the consumer’s senses, and that was the genesis of Royal Green. We take utmost care to ensure best of the quality in each and every ingredient that gets into this blend and also ensure last mile delivery of our product through right channels. I feel that passion for quality and ADS team’s passion to excel in all aspects has made this milestone achievement possible”

To celebrate this breakthrough and to thank its loyal customer base, Royal Green is planning a celebratory campaign with a special commemorative pack bundled with exciting consumer rewards.

Roku Gin Review

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In this video we review Roku Gin from Beam Suntory which comes from Japan. Roku stands for the word 6 in Japanese and it pays tribute to the 6 special botanicals that come from Japan.

The gin is available in Mumbai for Rs. 6,500 making it one of the most expensive gins in the market. We have reviewed and tasted the gin which contains the ABV value of 43%.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

Click here to watch the full video.

Epitome Reserve Whisky Review

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In this video we review the limited edition Epitome Reserve Rare Grain Whisky that was launched recently by United Spirits, a Diageo Company. With only 2000 bottles made yet this is India’s first 100% Rice Grain whisky which celebrates India’s iconic people that have shaped the various landscapes and industries that they’ve been in.

The ABV percentage is 46% of this whisky and check out our Exclusive First Review of what we thought.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

Jack Daniel’s Tennessee Apple introduced in India

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Consolidating its leadership position in the flavoured whiskey segment, Jack Daniel’s recently announced the introduction of Tennessee Apple in India. It will be the third flavoured whiskey to be introduced in India after Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire. The company would like to add more consumers to the whiskey category.

Jack Daniel’s Tennessee Apple is crafted from the iconic Jack Daniel’s Tennessee Whiskey, charcoal mellowed and matured in new American oak barrels, and apple liqueur made from the highest quality ingredients to deliver a delicious Jack Daniel’s experience. Jack Apple is a deliciously smooth and refreshing apple-flavoured whiskey that’s uniquely Jack.

The initial launch has taken place in Mumbai, Goa, Pune and Gurugram and will soon be rolled-out in other parts of the country.

“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients,” said Jack Daniel’s Master Distiller, Chris Fletcher. “Tennessee Apple is a perfect blend of crisp, green apples enhanced by the sweet bold notes of Jack. It is like a freshly picked apple in a glass of Jack.” Currently, they have no plans to launch another flavour in the near future, he points.

Says Siddharth Wadia, General Manager – India, Middle East and North Africa, Brown-Forman Worldwide LLC, “After a great response to our other flavoured whiskey brands, we are excited about our latest offering to our consumers in India and I am sure will help us expand the Jack Daniel’s consumer franchise in the country. With in-home consumption on a rise and consumers looking for varied options, Jack Daniel’s Tennessee Apple will surely connect with not only existing friends of Jack, but also enable us to make new friends.”

It’s available in retail stores (at 70 proof, 750 ml bottle) with a starting price of `2300 and it is recommended to serve Jack Daniel’s Tennessee Apple chilled – neat, on the rocks or with tonic water for people who love cocktails.

Bacardí Rum Launches Limited-Edition Five-Year Cask Finish Series with The Release of Reserva Ocho Sherry Cask Finish

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To kick off National Rum Day, Bacardí Rum recently announced it is expanding its premium portfolio range with the launch of a limited-edition Bacardí Reserva Ocho Sherry Cask Finish. This new rare rum offering marks the start of a five-year collection, which will see Bacardí unveil a new cask finish offering annually through 2025, with the cask finish changing each year based on the type of barrel used for the additional aging.

Each of the premium rums from the Bacardí Reserva Cask Finish series will begin with a base of Bacardí Reserva Ocho, aged under the Caribbean sun, and then finished for several additional months in a unique barrel that will change year to year. The finishing process differs from the aging process by increasing the complexity of the spirit – in this case, adding subtle notes of chocolate and almond, which are not typically found in Bacardí Reserva Ocho.

This year’s inaugural release has been aged in American oak barrels for eight to 12 years and finished in an Oloroso sherry cask for just over two months. These additional few months in the sherry cask allow the blend to take on a sweet, smooth velvety texture with notes of caramel, vanilla, and orange, along with hints of walnuts and almonds. The result is a deep mahogany flavour that gives off the aroma of dried fruits, raisins, walnuts, and almonds. This luxurious libation is best enjoyed neat in a room temperature tasting glass to bring out the full flavours of the finish.

A family-owned brand, Bacardí has been creating premium rums for dozens of years in collaboration with its deeply knowledgeable Maestros de Ron (Master Blenders), all carefully chosen and trained in seven generations of rum-making expertise who then shape and carefully craft all of the products. The rum blends from the new Reserva Cask Finish series are similarly crafted by Bacardí Master Blenders who selected the esteemed Bacardí Reserva Ocho as the base because it is based off of the original recipe from the family reserve created in 1862 and is a symbol of the brand’s heritage. The Oloroso sherry cask was chosen as the first finish in the series due to its origins from Spain, much like Bacardí founder, Facundo Bacardí Massó,

“We could not be more thrilled for the launch of Bacardí Reserva Ocho Sherry Cask Finish to add to our Premium portfolio for a limited time. This is our first innovation for the premium range since the portfolio first launched in 2018, and we are excited to introduce four more innovations over the course of the next four years,” said Lisa Pfenning, Vice President, Bacardí for North America. “We have seen an increased popularity in premium rums throughout the years, namely sipping rums, and we hope our rum enthusiasts will appreciate the care and craftsmanship that has gone into blending the Reserva Cask Finish series – which will add new layers of beautiful and bold flavours to our smooth aged rums. Not only will the taste appeal to rum drinkers, but we believe that whiskey drinkers will find themselves reaching for a bottle of Bacardí Reserva Ocho Sherry Cask Finish as well.”

According to the Distilled Spirits Council of the U.S., the rum category revenue increased by 5.9% in 2020, with most of the growth attributed to High-End Premium (8.7%), Premium (7.5%) and Super-Premium (3.7%) categories. Premium rums are an increasingly growing segment and there is no better time to announce the launch of the new programme than this very moment. According to Nielsen, Rum Cask Finishes revenue is growing by over 190%. As Cask Finishes are most commonly found within the whiskey segment, Bacardí is seeking to entice whiskey drinkers to explore outside of the category through the launch of its new five-year Reserva Cask Finish Series. Be sure to keep an eye out to see when the next four finishes will be announced through 2025.

To accompany the launch of this new product, Bacardí is teaming up with famed celebrity photographer, Cam Kirk, to create an original NFT (non-fungible token) inspired by the Bacardí Reserva Ocho Sherry Cask Finish. The partnership between Bacardí and Kirk is the embodiment of the rum brand’s ethos, Do What Moves You, which is a guiding principle rooted in self-expression and connectivity, celebrating creativity and individuality – something that Kirk puts forward in each of his many endeavours. The synergies between Kirk and Bacardí, formed by their shared passion for music and desire to move people both physically and emotionally, laid the groundwork for a natural partnership.

“Every time I take on a new project, I approach it with the highest level of precision and passion. I saw that exact precision and passion from the Master Blenders when they introduced me to the new Sherry Cask Finish and it was my honour to capture it for a fellow rum fan,” said Kirk. “This is my first-ever NFT, so I knew it had to be a truly special collaboration.”

Top Bar Trends for 2021

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The top bar trends for the new year include creative ways bar owners are adapting to save their businesses and preserve bar culture.

Off-Premise Alcohol Sales

For bars and restaurants that serve alcohol, off-premise sales will be an essential bar industry trend in 2021. Many businesses have already dipped their toe into alcohol takeout options, but the new year will see a surge of off-premise alcohol sales. The pandemic gave this already growing segment a boost and we expect breweries, distilleries, and beer distributors to get in on the action. Off-premise sales can take several forms:

Cocktail Kits – These drink kits are popping up on takeout menus everywhere. The perfect kit contains all the ingredients, and sometimes the tools, needed to create signature cocktails at home.

Growler Pours – Regulations on growler fills vary by state, but where allowed, growlers provide a safe option for beer enthusiasts to enjoy craft beer from their favourite brewery.

Adult Slushies – These boozy slushies are the adult version of your favourite childhood treat. States like Pennsylvania allow the sale of these frozen cocktails for takeout. To-go cocktail containers and supplies make it easy to send customers home with adult slushies or mixed drinks.

Whole Bottle Sales – Liquidation of liquor inventory was a knee-jerk reaction when the pandemic hit, but whole bottle sales by bars and restaurants are predicted to continue in the new year.

Alcohol Delivery

The intricate laws governing alcohol delivery were loosened in the last year, giving bars and restaurants in some states the opportunity to offer alcohol options on their delivery menu.

The demand for alcohol delivery will only continue to grow in 2021 as the expectation for convenience climbs ever higher. To take advantage of this trend, bars and restaurants may have to jump through a few hoops to make sure they are abiding by state and local regulations.

Curated Subscription Services

If the theme of 2021 is “drinking at home” then curated subscription services are another bar trend that helps to connect bar owners with their customer base, beyond just basic alcohol delivery. Some bars have kept their bartenders employed by putting them to work on cocktail subscriptions that channel their mixology talents into a slightly different medium.

Breweries are partnering with subscription services like Tavour, an app-based business that notifies subscribers immediately when new, highly rated craft beers become available for shipping. For wine bars, a hand-selected bottle with a handwritten note from the in-house sommelier makes a special monthly subscription box for wine lovers. These types of services will continue to become more creative and more sought after in the new year.

Digital Shops and Merchandise

Branded merchandise is nothing new for bars, but you can expect a more sophisticated digital shopping experience in 2021. For many bar websites, the merchandise page used to be an afterthought with a limited product offering. Standard merch might include a branded t-shirt, a shot glass, and maybe a beer glass or two.

Bars will be upping the ante and making improvements to their merchandise selection to include branded growlers, bar tools, and high-quality apparel. If customers can’t visit their favourite watering hole, they can show their support by bringing a little piece of the bar into their home.

Craft Canned Cocktails

The canned beverage trend was already quite popular when the pandemic gave it an even bigger boost. Now canned hard seltzer and canned rose wine aren’t the only stars of the show. Ready-to-drink cocktails in a can are an appealing bar trend for a few different reasons.

For one, the quality of canned cocktails has vastly improved and you can expect a perfectly blended drink that rivals a made-from-scratch cocktail. Also consider the safety benefits of offering your customers a pre-packaged beverage verses a hand-mixed cocktail. To top it off, a canned cocktail is a convenient option for imbibing in the comfort of your own home.

Premium Products

Quality over quantity is another common theme for 2021. All the time spent in quarantine has resulted in many drinkers becoming quite educated about mixing their own cocktails. This has a far-reaching impact on the industry because educated consumers expect the best and they’re willing to pay for premium spirits and ingredients.

Bars can take advantage of this shift by offering a smaller cocktail list that features local, sustainable, or top-shelf spirits. Use illustrative drink descriptions on your menu and don’t neglect the mixers. Premium bar ingredients like homemade bitters and infused simple syrups can elevate the cocktail experience even more.

Outdoor Drinking Spaces

The past year has shown that outdoor activities are safer than indoor activities, which has left many bars looking for ways to create outdoor drinking spaces. The question becomes, how do you provide an outdoor drinking space when you have no available space? For bars located in certain parts of the country, the outside temperature alone is a huge obstacle to overcome.

In 2021, bars will become more creative with their approach to outdoor drinking. Alleys, parking lots, and sidewalks will be transformed into temporary drinking spaces and remodels to balconies and rooftops will increase. To battle the cold temps and create an outdoor winter destination, bar culture will start to include a different type of BYOB in the form of bring your own blanket.

Advanced Online Ordering

Online ordering is a big part of the pivotal shift to reduce contact in the hospitality industry and allow consumers to perform most functions digitally. As the platforms designed for online ordering become more advanced, we will see enhanced options for bar service.

Instead of ordering drinks directly from a bartender, online ordering and digital payment can be performed by mobile phone to reduce person-to-person contact. In the past, online ordering was commonly used prior to arriving at the destination. In 2021, we’ll see online ordering being used as a method of ordering drinks and food onsite.

Social Media Presence

Social media is the gathering place where many go to feel like they are connected. With the present challenges imposed by the pandemic, an increased social media presence provides a way bar owners can connect with their customer base in spite of an onsite closure. But in 2021, maintaining a social media presence goes beyond just making regular Instagram updates.

Weekly video tutorials that put the mixologist front and center help to keep customers loyal to their favourite bar. Videos can be posted for free or offered as a subscription service to increase revenue. Many bars will start offering digital gatherings like wine or whiskey tastings in conjunction with an alcohol purchase so customers can follow along virtually.

For bar owners in 2021, the stakes are much higher than they’ve ever been. The bar industry trends that will shape the future bar scene are being adopted out of necessity rather than a need to keep up with changing fads. Diversifying revenue streams and providing safe, convenient methods of serving will continue to dominate bar culture for the unforeseeable future.

Prohibition, Illicit Alcohol and lessons learned from Lockdown

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The highly contagious and lethal nature of Covid-19 forced governments worldwide to rapidly implement measures to stem the spread of the virus. In pursuit of social-distancing objectives, closing large parts of economies, implementing work- and school-from-home restrictions, and even imposing personal stay-at-home quarantines quickly became the new normal. At the same time, governments were challenged to keep alive industries that they had locked down, buoy the economy and maintain employment for millions of people who might otherwise be forced into the already swollen ranks of the unemployed.

Achieving public health goals while avoiding the economic and social consequences clearly presented a paradox to policymakers rarely if ever witnessed before.

Within this mixed bag of emergency measures is the case of forced restrictions on the production, sale and consumption of alcoholic beverages, otherwise known as dry laws and collectively a modern version of prohibition.

Supply restrictions incentivise illicit markets and criminal activity

Sudden restrictions in access to legal alcohol create a downward shift in supply that causes increases in the demand for illicit substitutes and incentivises illicit suppliers to enter the market to meet that new demand. In the case of outright bans/dry laws, consumers are prevented from purchasing legal products and pent-up demand has no other option than to shift entirely to illegal markets.

This report provides evidence on both consequences. For example, customs and police officers in India reported a significant increase in consumers’ demand for illegal liquor and an uptick in seizures of illicit product. This trend repeated in Mexico, India, South Africa, Panama, Colombia, Namibia and Sri Lanka, all of which imposed prohibition measures on alcohol.

Furthermore, in South Africa the Institute for Security Studies reported an increase in criminal activity and that criminal networks active during the pandemic had added illicit alcohol to other illegal products they offer clandestine customers, such as narcotics. This trend was repeatedly observed in most places where dry laws were imposed, consequently, boosting criminal activity and shifting markets further into the control of illicit actors.

Beware of associated consumer health risks

Perhaps the most alarming consequence of alcohol prohibition measures was the exposure of consumers to health risks associated with toxic illicit alternatives. Beyond the fact that these illicit substitutes do not comply with sanitary, quality and safety regulations, the most hazardous are contaminated with toxic chemical additives.In the worst cases, people died from consuming illicit beverages as a substitute or as a perceived remedy to Covid-19.

In other cases, they were driven to engage in harmful behaviours, such as alcohol looting and panic buying, all of which undermine social distancing objectives and their exposure to the Covid-19 virus.

Therefore, the sombre lesson about prohibition and illicit alcohol is found in the collective harm, serious injury and reported death counts.

Prohibition reduces tax collections and constrains budgets

Taxes collected on alcohol at various points along the legitimate supply chain are traditionally an important source of revenue for many governments. Consequently, a fiscal priority is to stop the revenue leakages associated with the sale and consumption of untaxed illicit alcohol.

During the pandemic, tax and revenue authorities from India, South Africa, Colombia, Sri Lanka, Mexico, United States, and Kenya, for example, all reported significant drops in taxes collected on alcoholic beverages.

Consequently, the lesson learned from lockdown is that governments that implement draconian supply restrictions on the alcoholic beverage sector end up depriving their own treasuries of much-needed fiscal revenue. While it is difficult to imagine that Finance Ministers would be surprised by this result, perhaps this situation highlights the need for Finance Ministers and Health Ministers to improve coordination, consultation, and joint impact assessment of proposed laws.

This report also finds that in addition to the immediate drain on treasury revenues, negative impacts on future fiscal collections can be significant. The longer legal businesses are sidelined, the greater is the opportunity for illicit traders to capture market share and fortify demand for their untaxed, unregulated products. Under these circumstances, regaining revenue losses can take years, especially if there follows a period of economic depression and high unemployment.

In all cases, reduced tax revenue resulting from a government’s own alcohol prohibition laws puts extra burdens on its ability to pay for policing criminal activity, including cross-border smuggling activities, that underpins illicit trade. Mounting expenses in the face of declining revenues put considerable strain on government budgets at a time when fiscal stimulus is needed most.

Prohibition sidelines legitimate businesses and depresses formal job opportunities

Emergency restrictions on alcohol production and sales have had an outsized impact on legitimate industry, jeopardizing long-term employment and growth, while fuelling a parallel underground market that further harms the legal sector’s ability to rebound once restrictions are lifted.

While it is challenging to evaluate the full effect of prohibition laws on an industry that employs millions of people in primary and secondary sectors, any job losses – especially those lost via a government’s own alcohol bans – are particularly debilitating in countries where the overall unemployment rate is already high. Taking South Africa as an example where prohibition measures have had severe impacts, it is estimated that over 165,000 South African jobs were lost during the first alcohol ban.

A few words about the post-pandemic recovery

As governments move from crisis management to recovery planning, the findings from this report suggest that valuable lessons from alcohol prohibition can usefully shape the most constructive and inclusive ways to build back economic activity, employment and growth.

The alcoholic beverage sector and its multiple and varied secondary industries are significant contributors to GDP and employment – and tax revenues – in virtually every economy worldwide.

Because of this, the sector will be an important part of the recovery. But governments should think twice about sudden increases in excise taxes levied on alcoholic beverages as a means to replenish budget shortfalls. A quick fix approach could end up being as reckless as the imposition of prohibition laws, resulting in lower consumption of legal beverages, smaller pools of tax collections and an increase in demand for untaxed, cheaper illicit alternatives.

Moreover, policymakers would be wise to note that this sector and the people who work there have already been particularly hard hit by prohibition measures. Governments must anticipate that prohibition sidelines legitimate businesses and depresses formal job opportunities.

There are a great number of alternatives to increasing excise taxes, and consideration should be given to a portfolio of time-proven regulatory measures that can complement taxes, not undermine them.

Ensuring accessibility of regulated taxable products will generate legitimate and significant levels of tax revenues. Governments cannot collect taxes on products that are not sold or on illicit products that exist outside of tax regimes.

Imposing sanctions on the bad actors that supply markets with fakes or smuggle contraband across borders will help plug fiscal leakages by disincentivising the supply of illicit, untaxed products.

Increasing consumer awareness about the harms of illicit alcohol is an important measure that governments can use to steer people away from harm and into the legal, regulated and taxable marketplace.

In all cases, the result can be greater tax collections on a larger pool of legal, taxable product – with the knock-on value of economic growth and reduced consumer risk.

Government actions need to be carefully considered and finely balanced in dealing with the challenges associated with Covid-19.

The conclusions of this report, for example, delineate four lessons for avoiding the negative consequences associated with the imposition of alcohol prohibition laws. They also suggest the value to Finance, Trade and Health Ministers of improving coordination, consultation, and joint impact assessment of proposed laws.

There is also a role for private and public partnership dialogue on ways to prevent illicit trade. If new restrictive measures are being considered, governments should consult and cooperate with industry to ensure that any restrictions are temporary in nature, proportionate and sustainable. Any such measures should be accompanied by appropriate public health messaging and reinforced by responsible retail standards.

Governments must also ramp up implementation of enforcement measures to ensure that illicit trade activities caused by the pandemic do not become permanent features of the post-pandemic economy. All stakeholders have an interest in stamping out illicit trade in alcohol and all benefit from collective action.

In the face of a health pandemic, such as Covid-19, it is recommended that governments: Avoid prohibition laws as emergency response measures to protect people from the spread of virus. The benefits are conjectural, while the negative consequences are many and counterproductive to interdependent health, employment, and economic objectives.

Ensure availability and access to legitimate products that conform with social-distancing objectives without inducing demand for illicit substitutes.

Avoid the imposition of “emergency tax” increases on alcohol. A quick fix approach could end up being as reckless as the imposition of prohibition laws, resulting in lower consumption of legal beverages, smaller pools of tax collections and an increase in demand for untaxed, cheaper illicit alternatives.

Ramp up implementation of enforcement measures to ensure that illicit trade activities caused by the pandemic do not become permanent features of the post-pandemic economy.

Best places for Drinking Around the World

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While drinking at night is very popular, day drinking during Covid times has also gained traction. There are a huge variety of day drinking destinations and beverage options around the world, from public parks in South Korea to cozy bars in Belgium to the beaches of Brazil. We look at some of the best drinking destinations in alphabetical order, first by country and then by city.

Mendoza, Argentina is ideal for day drinking

The entire Mendoza wine region is designed for day drinking, with its affordable wine tastings, winery lunches with wine pairings and beautiful weather year-round. But the creme de la creme of Mendoza winery lunches is the five-course lunch with (bottomless!) wine pairings at Bodega la Azul in the Uco Valley.

Yerevan, Armenia

The best things to do in Yerevan, Armenia, is drink wine. Saryan Street is the city’s “wine street”, famous for its Karas Wine. A great atmosphere for getting work done while enjoying a glass of wine or two.

Maffra, Australia

On a sunny day, both locals and visitors love to do some weekend day drinking by meeting up with friends, sitting around and trying some of Blue Gables’ amazing wines. There is nothing better than sipping from a chilled bottle of Moscato wine, sharing a wood-fired pizza and relaxing in this chilled-out environment.

Melbourne, Australia

There is no better way to spend a sunny day drinking in Melbourne, Australia than sipping prosecco outside at one of Melbourne’s many famous bars.Light, bubbly and refreshing, prosecco is the perfect drink to linger over as you relax in the sun.In recent years, Australian producers have mastered the art of Italian prosecco and you can find their drops all over town. The Australian proseccos come from the King Valley region, produced by Italian migrant families Dal Zotto and Pizzini. A seat at Arbory Bar on the Yarra River, next to Flinders Street station, offers a change of scenery and a unique venue in the middle of the river. Ponyfish Island is where your prosecco adventures in Melbourne continue in the shade of the Southbank bridge. It’s the kind of quintessential hidden bar that Melbourne is known for.

Sydney, Australia

The Bondi area in Sydney, Australia is the perfect place to day drink among other cheerful day drinkers. This is mainly due to the Bondi beach and Bondi Junction areas being popular with backpackers who don’t need much of an occasion to get their party on. It’s a popular pastime for the working holiday-makers in Sydney, who often start day drinking after an early finish on a Friday. This can continue throughout the weekend and culminates in the Sunday session which starts sometime on Sunday morning and ends when the pub closes.Most pubs in the area open early and have a very casual feel so you needn’t get dolled up for day drinking session.The ideal day drink in Bondi is beer and wine is also perfectly acceptable for those of us who can go the day-drinking distance on the vino.

Brussels, Belgium

A mere 20 minutes from the bustle of Brussels’ Grand Place, you’ll find the commune of Saint Gilles. Described by its mayor as the place where the world comes to meet, it’s an opportunity to see the real Brussels, Belgium. Here, alongside fabulous Art Nouveau buildings by the architect Victor Horta, you’ll find life lived among friends and family. You’ll find that life plays out both around you and with you in the bars of Saint Gilles.If you’re a fan of Belgian beer, then there are plenty of choices to sit back and enjoy day drinking in Brussels with a favourite brew. One popular venue is Union and Egalite which keeps more than 90 beers in a long bar studded with chandeliers. Make a day drinking date with a glass of the splendid Orval, and feel the sheer pleasure of being in Brussels.

Rio de Janeiro, Brazil

Without a doubt, the favourite location for a spot of day drinking is Copacabana Beach in Rio de Janeiro.Either way, Copacabana Beach is awesome at all times of the year. And the drink of choice is Caipirinha. This is the most famous cocktail anywhere in Brazil. It is made from a spirit called cachaça, which comes from sugar cane. The cocktail is very simple to make: simply crush ice, lime juice and brown sugar, and then mix in some of the cachaça.Capirinhas are incredibly refreshing and very, very cheap to get anywhere in Brazil, making them perfect for day drinking in the hot sun.

Calgary, Canada

Although it’s not your typical cocktail, any good Canadian will tell you there is nothing like a Caesar to kickstart your day drinking session. Caesar is its birthplace, Calgary, Alberta.Think of a Caesar as the spicy, wilder cousin of a Bloody Mary – vodka, hot sauce, Worcestershire sauce, and Clamato juice (yes, that’s clam and tomato juice!), served with a celery salted rim and typically topped with delicious garnishes such as pickled beans, asparagus or olives. But don’t let the clam juice throw you off! This cocktail is super popular across Canada.

Ontario, Canada

For a day of activity visit Prince Edward County, Ontario, for a craft brewery tour by bicycle. The County lies a few hours outside of Toronto, and is an increasingly popular craft beer hub for locals and tourists alike.Prince Edward County (PEC) is farmland-turned-wine and beer region with a vibrant art scene and food that compliments it. As the day wears on, try Grandpa’s Coffee Stout at Parson’s as you relax in oversized Muskoka chairs. If you like sour beers, 555 Brewery is for you with its Jail Cell Sour Series. Their pizzas are delicious.Finally, end your day of beer and biking at Sandbanks Provincial Park in PEC. Here you’ll find Ontario’s white sand beaches lining some of the clearest freshwater in the world. It’s the perfect place to have a campfire and toast some marshmallows, and maybe enjoy a couple more evening brews as you relax beneath the stars.

Havana, Cuba

Havana, Cuba is known for its nightlife, but the truth is Cubans also love to drink rum during the day. Most tourists spend their time in Old Havana, which is a gorgeous and home to several bars claiming that Hemingway once drank there, but the more modern side of Havana, is where the locals go drinking.A good spot for day drinking in Havana is Playa del Estes, just outside of the city center. This beach is where locals visit on weekends. For a cocktail in Havana try 403 O’Reilly in Old Havana, a popular gin bar that also has other mixed drinks.

Český Krumlov, Czech Republic

Czech Republic is known for its beers. Český Krumlov is also filled with wonderful locations for an afternoon glass of local wine. The veranda at Papa’s Restaurant is ideal for a little picnic beside the Vltava River in the shadow of Krumlov Castle and indulge in some day drinking as you watch the kayakers pass by.

Épernay, France

Épernay is a great destination for champagne lovers. In fact, Épernay is the capital of the Champagne area! It is in Épernay where the most famous champagne brands like Moët Chandon and Mercier have their headquarters and vineyards, but there are also other independent champagne makers with interesting proposals.The champagne is produced in a very limited area, with very specific kind of grapes and a very specific process. Any drink produced out of this area or without following these rules cannot be called champagne; that’s why the champagne is so exclusive!Épernay is well connected by train, which makes of Épernay an excellent day drinking day trip from Paris or Reims.

Berlin, Germany

Beer is German’s drink of choice. Berlin, Germany is to join the locals for a frosty glass of cold beer, preferably at a sidewalk picnic table or another busy location that lends itself to people watching and meeting new travel friends.

Munich, Germany

Munich’s annual Oktoberfest festival is one of the best places in the world for some serious day drinking and a great party atmosphere.

Dublin, Ireland

O’Donoghue’s Bar is a historically significant drinking place located 15 Merrion Row in Dublin, Ireland. It is a popular pub that has attracted tourists from all over the world for over 50 years. O’Donoghue’s is known for its amazing, live, traditional Irish music, and it’s the place that introduced the popular band The Dubliners in 1960s. The bar is also frequented by other world renowned Irish traditional music bands and artists, whose pictures are displayed inside the pub.Considered to be one of the most authentic Irish pubs in the country, this bar does not only offer good entertainment, but also good drinks. A popular day drinking pub as well, O’Donoghue’s Bar is open from 10 am to midnight daily. There’s no better place to experience Ireland in an authentic way other than to gobble down a pint or two of Guinness while listening to traditional Irish songs.

Verona, Italy

Dining al fresco in the town square, dressed to the nines, wearing designer shades and sipping a great cocktail might seem like the ways of the rich and famous, but any Italian tourist can enjoy this day drinking tradition!Walk along the rim of Piazza Bra in the heart of Verona, Italy to see cafes filled with locals and visitor alike. Mid-day they might be enjoying antipasti, formaggio, or a late lunch, but in their glasses, many will sport the blood orange aperitif very popular in this region, an Aperol.Nicknamed “Ape” by the locals, this liquor can be served on the rocks, or more commonly in an Aperol Spritz – a combo of Aperol, Prosecco, soda and an orange slice. However you serve it, this drink is meant to be enjoyed during happy hour, to open your palate for the evening meal to come!

Negril, Jamaica

When you are in Jamaica you will always hear people say “give me a Red Stripe” when they are at the beach bar. They are referring to Red Stripe beer, the most popular beer brand in Jamaica.Negril Beach is a few miles of white sand beach dotted by hotels and the quintessential beach bars. You can basically work your way down the beach, stopping at the various beach bars to enjoy a Red Stripe beer or a rum. The beach bars are also a great place to people watch, enjoy the vibes and make new friends. At the end of your day drinking, you’ll get to watch the famous Negril sunset.

Maldives

Day drinking cannot get any better than on an exotic island resort in the Maldives. The Paradise Island Resort, otherwise known as Lankanfilnolhu in the north atoll in the Maldives, is a pristine white sand luxury resort island best for strolling around… with vodka, of course!The Maldives is a tropical country and it gets pretty humid during the daytime, so the best way to beat the heat is by sipping a coconut vodka cocktail. The extremely refreshing coconut vodka is served at the Hulhangu bar, a sea-facing bar at the Paradise Island Resort. To give it a more exotic touch, the drink is served in a traditional Maldivian coconut. The refreshing flavour of the coconut, mixed with vodka and topped with lemon and mint leaves, is the ideal beverage to drink on a sunny afternoon at the beach.Hydrating and refreshing, sipping a coconut vodka cocktail at the Hulhangu bar’s seafront porch is something that everyone should have the good fortune to experience.

Mexico City, Mexico

Xochimilco in Mexico City is a series of canals that wind around chinampas, or artificially created islands with small farms, sometimes referred to as ‘floating gardens’. Bright, gondola-like boats crowd the canals, manoeuvred by a driver with a long pole. A boat can fit up to 20 people, and you can rent one by the hour. Smaller boats weave around the bigger ones, selling all kinds of snacks and beverages.Michelada is a Mexican beer cocktail. A litre-sized soda cup is filled with lime juice and Dos Equis beer, then the rim is smeared with spicy Mexican tamarindo candy and chili powder.Mexican Tequilas too are world famous. Mezcal is a Mexican spirit made from agave. Tequila is technically a type of mezcal, but while tequila is only made from one type of agave plant (blue agave), mezcal can be made from 28 types of agave, including blue agave.

Amsterdam, Netherlands

One of the best places to enjoy a day of relaxing day drinking is in Amsterdam. It’s actually acceptable in the Netherlands to sit on a lovely cafe balcony and sip on a beer in the afternoon while you people watch and chat with friends. Luckily, you don’t need to only drink Heineken. There are lots of great cafes and beers to choose from. A favourite spot in Amsterdam is Brouwerij ’t IJ. This craft brewery in Amsterdam (next to a windmill!) is open all afternoon and closes early in the evening, so you actually need to get started early if you intend to sample their fantastic beers. Otherwise, you can head up to Amsterdam Noord to sample beers from the Oedipus, another great craft brewery.

Marlborough, New Zealand

The New Zealand wine region of Marlborough is superb area in which to day drink your way through a series of amazing wineries. You can easily rent a bicycle and cycle through ten wineries in a small area… or you can hire a driver and make it a heck of a lot easier. Whichever way you decide to go, Marlborough is a great wine region where Sauvignon Blanc dominates, but smaller grapes will win your taste buds.Here in Marlborough you’ll find small boutique wineries like Gibson Bridge Winery and the up-and-coming Wairau Cove, alongside internationally known Cloudy Bay, and if you want a beer at the end of the day, there’s always the craft brewery, MOA!

El Nido, Philippines

When considering the best places in the world for day drinking you’d be amiss to exclude El Nido in the Philippines from your list. El Nido is an eco-tourism hotspot with beaches are to die for and (very importantly!) the booze is cheap!When you’re sitting on the beach, being served chilled, fresh coconuts filled with generous amounts of Filipino Don Papa rum is the best experience.

Krakow, Poland

Hot mulled wine is quite popular in many places, but have you heard of hot beer? “Hot” and “beer” are two words that one wouldn’t normally associate together, but hot beer is actually is an interesting beverage and if you are visiting Poland, you must try it.Hot beer is served in most bars all over Poland. However, the bars in Krakow are especially popular.Wrega Pub is located in the Kazimierz area of Krakow, making it an ideal place to enjoy some day drinking after a spot of sightseeing.

Lisbon, Portugal

Ginjinha is a liqueur synonymous with Lisbon, Portugal. Made from Ginja or Morello cherries, sugar and fortified wine, it is the go-to drink for locals and visitors alike, and any visit to Lisbon would be complete without sampling at least one Ginjinha in Lisbon.The famous cherry liqueur was drunk by the late Anthony Bourdain when he filmed his television show, No Reservations, in Lisbon. Apparently, he enjoyed a number of glasses of Ginjinha with the locals.Porto’s most famous tipple is undoubtedly port wine. This sweet, fortified wine originates a few hundred kilometres upstream in the Portugal’s Douro Valley, but thankfully you don’t need to go far to start enjoying it. The cellars in Vila Nova de Gaia, just across the river from Porto, have been storing oak barrels of port wine for centuries.

South Africa

Wine tasting is a great excuse for day drinking, and it allows you to sample delicious wines in beautiful settings.Visiting South Africa’s Cape Winelands is the perfect excuse to start day drinking delicious wines early in the morning.

Soju in South Korea

South Korea is by far one of the best day drinking destinations in the world. South Korea is actually the country that consumes the most alcohol in the entire world, because of their great love for soju, a traditional Korean spirit. You will find day drinking to be a common activity among the locals. Most convenience stores have tables and chairs set up outside for people to enjoy their snacks, beer and soju any time of the day or night.

Girona, Spain

There is one form of day drinking that is perfectly acceptable throughout the Catalan province of Spain – taking a vermouth.Vermouth is a big deal in Catalonia, with Vermouth bars opening around 11:00 am, and closing around 3:00 or 4:00 pm. Vermouth is a fortified wine, served over ice, with a lemon slice and often an olive stuffed with anchovies on the rim. It is best enjoyed with a few little tapas, including a tortilla espanola, olives or anchovies.The best place for vermouth in Catalonia is in Girona, in the Costa Brava.

Malmo, Sweden

Winters in Sweden are a challenge. Enter Akvavit, or Aquavit, to the rescue. Aquavit is an alcohol that has been used to warm the Scandinavian body, mind, and spirit since the 15th century.Akvavit is distilled from grain and potatoes, and is flavoured with herbs and spices. It has a distinct flavour that admittedly has to grow on you. But once it does, yippee, as it provides a nice warm feeling to ward off the early darkness and short winter days.Not for the faint of heart, Aquavit is 40% alcohol by volume, or 80 proof by US standards. It will kick your butt and take you prisoner if you have too much.Still, Aquavit is such an important part of Scandinavian culture that it is used to toast weddings, graduations and Christmas dinners. Typically served as shot, it is consumed after singing a song, called a snapsvisa or a “schnapps song”.

Bangkok, Thailand

Bangkok, Thailand is good for many things – seeing all the temples, eating your body weight in pad Thai and spending the day in the sun with a Chang beer. And if you’re going to do this, there’s only one place to do it right: Khao San Road.

New Orleans, USA

While you can find daiquiris and Irish coffees anywhere, only the Tropical Isle Bar in the French Quarter sells Hand Grenades. The recipe for the Hand Grenade originated here in the late 1980s and is patented by its owners. The drink is frozen and sugary sweet, with a melon flavour, and it is served in a tall green container shaped like a hand grenade. This is all perfect to mask what it actually contains – vodka, rum, gin, grain alcohol, and melon liqueur!The Tropical Isle Bar even has its own mascot for the Hand Grenade and over a million drinks are sold every year!

San Juan, Puerto Rico, USA

When it comes to day drinking piña coladas, there is no better place to enjoy the pineapple, coconut and rum concoction than Barrachina in San Juan, Puerto Rico. Barrachina, a restaurant nestled in the heart of Old San Juan, claims to have been the birthplace of the piña colada in 1963. Be advised though, there is disagreement that the piña colada originated a few years prior at the Caribe Hilton.

Santa Ynez, California, USA

The Santa Ynez Valley in southern California, USA, is a fantastic place for drinking! The Santa Ynez Valley is a wonderful part of the world where the sun shines warmly for much of the year and winters are mild. The rolling hills are covered in vineyards and horse ranches. The quiet roads curl around between fields and buildings.This region is also renowned for its chardonnay and pinot noir grapes, and is home to around 120 wineries. Many of these California wineries open their doors to people who want to come and indulge in some wine tasting.

Sonoma County, USA

Wine is life in Northern California. The north part of the state is known for its vast range of wineries, wine makers and wine culture.Sonoma County is one of the spots that you can’t miss. If you are looking for a day of great wine, day drinking and some beautiful scenery, Sonoma County is the place to go. It is a short twenty-minute drive from the Santa Rosa Airport or roughly two hours from San Francisco International Airport. Bourbons, Tennessee whiskies are also popular in US bars.In India, Goa and Pondicherry are also ideal locales for drinking. Feni is a popular tipple of Goa. Mumbai, Delhi, Bangalore are big markets. Hyderabad, Chandigarh, Jaipur, Kolkata and Nashik are other popular cities for drinking.

Oaksmith Whisky – A blend of Scotch Malts, Bourbon and Japanese craftsmanship

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The global premium spirits company Beam Suntory has combined its knowledge and expertise of premium spirits from across the globe to bring to India, a truly International blended whisky, ‘Oaksmith Gold’. It is a first of its kind spirit with the best of Scotland and The United States of America by blending premium aged Scotch Malts, aged Kentucky straight Bourbon – some from distilleries over 200 years old – with world class Japanese craftsmanship. Oaksmith Gold and its blend are a celebration of craftsmanship and global collaboration, combining the best of East and West in a beautifully crafted 6-edged bottle. A celebratory ode to the impeccable Japanese craftsmanship, Oaksmith Gold is an iconic global brand starting off from India, bringing in an unmatched international experience with every sip.

What makes it truly gold?

The ingredients do the magic. From Grain to Bottle, Oaksmith Gold is a spirit with a smooth taste. It delicately blends high quality aged Scotch Whisky Malts from the lush highlands of Scotland with aged Kentucky Straight Bourbon whisky from The United States of America using impeccable craftsmanship of Japan. As a result of this world class unique blend created by one of the most celebrated master blenders globally – Shinji Fukuyo, the man with over 30 years of experience creating the most famous award-winning Japanese whiskies in the world such as Yamazaki and Hibiki – the taste of Oaksmith Gold is rich, smooth and refined. On the palate, the flavour profile is mild but full body with woodiness from the oaks casks, on the nose, it is rich fruity and has a sweet top note followed by a hint of smoke (peat), on the finish, it is clean and smooth making it very delightful. This makes it perfectly suited to tickle the taste buds of connoisseurs and beginners alike.

Aged Bourbon Whiskies from the Americas

Elegant. Smooth. Refined. That is what four years of aging in newly charred American white oak barrels does to the bourbon, which goes into the delicate Oaksmith Gold blend. A method tested over more than 200 years of time – a method as old as the distillery that produces it.

Aged Scotch Malt Whiskies from Scotland

Oaksmith contains carefully selected Premium and Aged Scotch Malt Whiskies that speak of the pride and confidence of some of the most charming distilleries in Scotland. Crafted as nature intended, these precisely selected whiskies are known for wholesome maltiness, honeyed sweetness, a delicious creamy texture, and as much character as the Highlands of Scotland!

The Impeccable Craftsmanship of Japan

Japanese dedication to quality and craftsmanship is world renowned. Oaksmith Gold is a perfect representation of Takumi which in Japanese means ‘artisan’ or ‘skillful’ as it is an ode to Japanese craftsmanship. The rare blend has a fine balance of smokiness, sweetness and smoothness that was crafted by world renowned Shinji Fukuyo – Chief Blender at Suntory, the founding house of Japanese Whisky – after spending hours meticulously selecting aged spirits in oak barrels. The name – Oaksmith is a tribute to this craftsmanship, and the fine oak casks that Beam Suntory’s whiskies are aged in. From seed to sip, Oaksmith Gold is gentle on the nose and strikes a balance between the oak’s woodiness with notes of rich fruity sweetness giving it a clean and smooth finish. Further, to truly match it to the local palate, he travelled across the length and breadth of India to understand the nuances of Indian food and flavours and what could match perfectly with them.

What constitutes The Perfect Serve?

This beautifully crafted whisky blends well into any cocktail and pairs well with almost all flavour profiles of food. However, the perfect serve of Oaksmith Gold, is a celebration of purity, authenticity and high quality that comes alive recommended as 45 ml poured in a pre-chilled, wide mouthed whisky rock glass. Add signature Oaksmith Gold spherical ice for this Takumi ritual, if not, four big ice cubes or six small, and finally add water to taste, but no more than the pour size (45ml in this case).

Pricing and Availability

Oaksmith Gold brings Japanese mastery – otherwise a super-premium and luxurious phenomenon – to Indian whisky price points to elevate the product experience many notches above the standard segment offering. Oaksmith Gold is currently available in the states of Maharashtra, Telangana, West Bengal, Karnataka, Chandigarh, Goa, Assam, UP and ranges from Rs. 630 to Rs. 2,000 for a 750 ml bottle.