Telangana’s alcohol market is set for expansion as 92 liquor companies have applied to launch 604 new brands in the state. The applications were submitted to the Telangana Beverages Corporation Limited (TGBCL), which had issued a call on February 23 inviting both domestic and international suppliers to introduce new variants of Indian Made Foreign Liquor (IMFL) and beer.

Initially, the deadline for submissions was March 15, but it was extended to April 2 by prohibition and excise commissioner C. Hari Kiran, after several companies requested more time to meet updated documentation requirements under the state’s revised liquor policy.

As per reports a total of 604 proposed brands have applied, of which 331 are IMFL variants while 273 are foreign liquor brands. Notably, 47 companies applying for the first time in Telangana accounted for 386 of these applications. The remaining 218 brand proposals came from 45 existing suppliers already operating in the state.

Excise department officials confirmed that every application will undergo detailed scrutiny to ensure compliance with the state government’s updated liquor guidelines. Only those meeting all regulatory norms will receive final approval.

The large number of applications reflects the growing demand and competitive interest in Telangana’s liquor sector. With TGBCL controlling distribution, the State aims to expand the variety of alcoholic beverages available to consumers while maintaining regulatory oversight.