From the Pavilion to the Pour – Kevin Pietersen & Dram bell Scotch Whisky
With more and more celebrities entering the alcobev industry, former England Cricket Captain, Kevin Pietersen has made his debut in the Indian Alcobev market with... |
Weller Bourbon Whiskey in India
Two celebrated wheated bourbons from Buffalo Trace Distillery make India debutWeller Special Reserve and Weller 12 Years Old, to create unique drinking experience Weller Kentucky... |
Tokaj – King of Wines, Wines of Kings
If you are a globe trotter or a connoisseur of wine, then you sure would have heard of Tokaj or how the Hungarians pronounce ‘toe-kay’.... |
Ospree Duty Free marketing initiatives grow spirit sales in duty free
Avishek Bambii Das, CEO of Ospree Duty Free by MTRPL outlines the growth of Ospree, the marketing initiatives and expansion plans. What was the rationale... |
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Radico scaling New Heights every year
Incorporated in 1943, Radico Khaitan is one of the most recognised Indian Made Foreign Liquor (IMFL) brands in India, scaling new heights every year. It... |
Ian Macleod: From India to the World
Plan to launch exceptional Single Malt from India, date not finalised yet The Ian MacLeod family, known for their unwavering commitment to excellence, is on... |
Whyte & Mackay: Looking to Craft a Legacy in India’s Evolving Whisky Market
As the Indian whisky market evolves with the introduction of newer and more premium products, Indian consumers are increasingly gravitating toward ultra-premium spirits. Whyte &... |
UP Distillers’ Association: Navigating Agriculture, Advocating Diversity, Inspiring Change
With the Government of India going aggressive in the E-20 blending target, availability of maize will be critical as presently India has limited maize production,... |
William Grant continues to grow with a positive momentum
With an evolving Indian consumer and alcobev market, William Grant & Sons has one of the most enviable portfolios in the industry. From award winning... |
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‘Drink better, not More’ is our Vision - Hina Nagarajan, MD & CEO, Diageo India
Taking over the reins of one of the biggest companies in the market, can never be an easy task, especially when the daunting objective is... |
A Peek into the Whisky Whisperer's World: Jim Murray Unfiltered
Jim Murray stands as a prominent figure and key player in the global whiskey scene, having held the title of the world's first full-time whisky... |
Heineken's Five Star Experience
With millennials leaning towards fresher and lighter tipple, Heineken recently launched their Heineken Silver Draught beer in Maharashtra with the aim to make it available... |
A Warm Welcome, campaign that elevates Mansion House brandy
Mansion House, a flagship brand of Tilaknagar Industries launched its new DVC titled ‘A Warm Welcome’ with a digital campaign. The campaign aims to evoke... |
UP becoming the hub of distilleries: UPDA’s Rajneesh Agarwal
Uttar Pradesh better known as the ‘Granary of the Nation’ is the largest sugarcane and wheat producer and the second largest rice producer in the... |
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Kimaya Himalayan Beverages clock 100 crore turnover in one year
Abhinav Jindal, founder of Kimaya Himalayan Beverages, outlines the company's growth trajectory What is your impression of the response to craft beers? The craft beer... |
‘Our aspiration of reaching $1 billion sales by 2030 drives our Premiumisation Journey’
With offering some of the best global spirits and portfolio on offer and an aim to establish itself as the home for premium spirits across... |
Pure Water, Harnessed from the Atmosphere
As the industry moves towards sustainability, efforts are being made by global giants to get Carbon Neutral. While majority of this push is still focussed... |
Consumers are slowly moving towards Eco-Conscious Choices
With the industry and consumer moving towards a more eco-friendly and sustainable future, alcobev manufacturers have also initiated their move towards reducing their footprint. As... |
Assam's Rice Wine Goes Global with Entrepreneur's Vision
The sweet mild flavour doesn't easily give it away; a taste so distinct and broad at the same time. First time drinkers find it hard... |
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Bacardi bullish about the company’s prospects in India over the next decade
The Art of Botanicals experience aims to open dialogue and provoke thought around finding creative and inspiring ways to move towards a more sustainable way... |
Anheuser-Busch InBev launches Budweiser Magnum whiskey in India
For a numero uno beer brand to become a whisky brand is step in the right direction especially if the country is India which is ... |
Chandon India says cheers to celebrations and experiences
What is the current portfolio of brands that the company is marketing in India? In India, the company is involved in the import, sales, and... |
Radico Khaitan goes from Local to Global
It has been a long successful journey for Radico Khaitan which first produced supplied extra neutral alcohol ENA to production of their 15 brands, to... |
The Struggle with Counterfeiting in Spirits Industry: Coming out of Covid Crisis
Spokesperson: Mr. Ankit Gupta, Gov Body Member, ASPA (Authentication Solution Providers’ Association) What has been the counterfeiting scenario in the spirits industry during the Covid... |
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John Distilleries bullish despite hiccups
Covid has been challenging but John Distilleries is ready to bounce back thanks to the success of its Single Malt Brands. Being based in the... |
Parksons Packaging Ltd. acquires Manohar Packaging, new entity to have presence across India
Manohar Packaging, a leading player in the alcobev industry with a pan India presence has now been sold to Parksons. This gives Parksons a major... |
Oaksmith Whisky – A blend of Scotch Malts, Bourbon and Japanese craftsmanship
The global premium spirits company Beam Suntory has combined its knowledge and expertise of premium spirits from across the globe to bring to India, a... |
Greater Than Gin, yes, what can be?
In the last couple of years, there has been a count of nearly 15 new gins entering the market, reviving the gin spirit, so to... |
Stranger & Sons eyeing top bars of the world
Craft brands in India are currently redefining the perception of premiumness. It is now much more about authenticity, craftsmanship and embracing innovation to produce something... |
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‘Black Jewel’, Goa’s first Craft Gin
One common thread among all the craft gin makers is that they are kind of globe trotters and well-heeled. And these journeys make them richer... |
The New Indian Single Malt: Kamet
Kamet was envisioned by Ansh Khanna and Master Sommelier Ken Fredrickson, who believed India to be one of the greatest places in the world to... |
Bacardi bullish about 2021 despite challenges of 2020Its been a challenging year to say the least for the Alcobev Industry. But with the industry now seemingly heading in the right direction Anmol... |
‘I believe our business is ready to shift gears’ - Varun Jain, CEO, NV Group
With premiumisation being the mantra for many alcobev manufacturers, NV Distilleries not only looking at pushing its domestic market but also making tremendous efforts in... |
Crafters Taphouse tap International Brewer Allison Higi's expertiseCrafters Taphouse tap International Brewer Allison Higi's expertise Craft beers are growing in popularity and Crafters Taphouse plans to start a Crafters Movement. Crafter's the... |
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Accord steps up premium push with high-end Cognac
With brandy being the favourite tipple of the South, little wonder Accord is moving into the Cognac space as the shift to premium becomes the... |
To Mark 75 years of Rampur Distillery, Radico Khaitan launches 'Rampur Signature Reserve Indian Single Malt Whisky ’
To mark 75 years of Rampur Distillery, Radico Khaitan launches a super luxury variant of Rampur Indian single malt whisky in the International market. These... |
Angus Dundee forays into the Indian retail market
Angus Dundee a major player in Bulk Scotch is venturing into the Scotch market with the launch of MacRoys Blended Scotch Whisky. Sanjeev Puri, Regional... |
Keepers of the Quaich award for Kartik Mohindra
Kartik Mohindra, CMO, Pernod Ricard India Pvt. Ltd., shares his feelings on receiving the Keepers of the Quaich award and the raison d etre for... |
Marrying ethanol with petrol the need of the hour
In an interview with Ambrosia, V.N. Raina, Director General, AIDA, stresses on the need to blend 10% of ethanol with Petrol to save valuable foreign... |
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Bio Liquors: Keeping up the spirit
We are world’s first and only bio liquors/herbal liquors company which is focussed on making health functional liquors derived from extensive research and development in... |
