Maharashtra to be the first state to get a taste of the new beer

Building on the tremendous success of Tuborg Green and Tuborg Strong, Carlsberg India announced the launch of Tuborg Classic, India’s first premium strong beer with Scotch Malts. Tuborg Classic, with its rich personality, is a refreshingly strong beer with imported Scotch Malts for a stronger and smoother taste. Presently launched in Maharashtra, Tuborg Classic will soon be available in select markets over the next few months.

Especially brewed for the Indian palate, Tuborg Classic is a rich tasting strong beer that offers the new generation of beer lovers a differentiated product. It is the perfect combination of strong and smooth. Superior quality scotch malts give the beer a well-rounded taste making the drinking experience easy and smooth.

Speaking on the occasion, Michael N. Jensen, Managing Director Carlsberg India Pvt. Ltd. said, “Today, consumers appreciate the distinctive quality and taste of premium beers. Keeping in line with the trends, we have launched Tuborg Classic, a brew made with Scotch Malts offering a stronger and smoother taste. We are confident this product will be appreciated by the consumers. With this launch, we aim to make Tuborg Classic one of the biggest innovations to have hit the Indian Beer industry in the last few years.”

Commenting on the new product, Mahesh Kanchan, Director Marketing, Carlsberg India Pvt. Ltd. said, “Tuborg is the number 1 international beer brand in India and is appreciated by consumers for its taste, quality and innovative packaging. With Tuborg Classic, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Tuborg Classic is a great tasting beer made with Scotch Malts and offers our consumers a stronger and smoother beer experience.”

Tuborg Classic will be launched in 650ml bottles across all key markets nationally and in 500ml Cans in select markets. Maharashtra market will have both packs available.