Allied Blenders and Distillers (ABD) ICONiQ White Whisky reached a sales figure of 2 million cases of 9 litres each in March 2024. The brand was able to achieve this despite current availability in 70% of the operational segment. ICONiQ White is available in pack size of i.e., 750 ml, 375 ml,180 ml, 90ml with further market launches will commence in April 2024.
ABD attributes the success of this milestone to its ability to understand its consumer preferences and its capacity to deliver efficiently and effectively. The company has further plans to expand to super-premium segments. ICONiQ White Whisky is a blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malts and Indian grain spirits.
“Delighted to see our strategic focus on premiumisation translate to success with ICONiQ White Whisky against a strong line-up of entrenched multinational brands. It strengthens our resolve to transition to super-premium segments,” said Alok Gupta, Managing Director, ABD India. Bikram Basu, Chief Strategy & Marketing Officer, ABD said, “We are happy with the milestone of reaching 2 million cases in our first year. As we celebrate this success, we set our sights higher.”
Beam Suntory has rebranded itself to become Suntory Global Spirits, marking the 10 years since Suntory acquisitions of Beam Inc. in 2014. The 10 years has seen the company nearly double its growth from a from a $2.5 billion-dollar company to a $5.5 billion-dollar global spirits powerhouse today.
The rebrand includes the launch of a new website and visual identity to celebrate Suntory Global Spirits’ focus on quality, craftsmanship and sustainability –brand attributes that they feel are connected to and complemented by those of its parent company, Suntory Holdings. The rebrand is expected to help the company drive value as one global team and focus on key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-To-Drink, while providing flexibility for growth in the future.
Since the acquisition of Beam Inc. in 2014, the company has seen an incredible transformation to become an even stronger organization, led by the shared values of Yatte Minahare, Growing for Good and Giving Back to Society.
“Now is the right moment to deepen our shared passion for the innovation and artistry that deliver incredible experiences through our products and fully unlock our unified advantage across our leading spirits portfolio,” said Tak Niinami, President & CEO of Suntory Holdings and Executive Chairman of the Board of Directors at Suntory Global Spirits. “
“The dedication that Suntory CEO Tak Niinami and Suntory Holdings have shown to advancing our culture and business growth – while also preserving the legacy of craftsmanship and interplay of traditions exemplified in brands from Jim Beam to Laphroaig and Maker’s Mark to Yamazaki – is extraordinary. Becoming Suntory Global Spirits is the natural next step in our evolution,” said Greg Hughes, President & CEO of Suntory Global Spirits.
The company’s new brand platform also pays homage to the bold steps that Suntory and Beam Suntory, now Suntory Global Spirits, have taken over the last decade in pursuit of Suntory Global Spirits’ ambition to become the World’s Most Admired Premium Spirits Company.
400 Bottles only, Grab it at Hyderabad Airport Duty-Free
Rampur Signature Reserve Single Malt Whisky made history of its own when it the limited release of 400 bottles only sold for Rs. 5 lakhs per bottle. What’s even more surprising is that of the 400 bottles release, only two remain, which can be bought at the Hyderabad Airport Duty Free. The spirit comes from the distillery which produces the oldest single malt in the country.
In commemoration of Rampur Distillery’s 75th anniversary, Radico Khaitan introduced a super luxury variant of Rampur Indian single malt whisky to the international market. The Rampur Signature Reserve Single Malt is aged in American Standard Oak Barrels with handpicked four distinct casks by the master blender, which are then transferred to specially chosen PX Sherry Butts from Jerez, Spain, for the final maturation phase. Radico feels that it is this dedication to precision and excellence sets Rampur Signature Reserve apart as an exceptional expression of Indian whisky artistry.
Each bottle in this limited-edition collection is individually numbered and carries the signatures of Dr. Lalit Khaitan, Chairman, and the Rampur Master Maker, adding a personal touch to its exclusivity.
But if you aren’t able to grab a bottle of this ultra-exclusive offering, then fear not, the Rampur’s Indian Single Malt Whisky collection offers a diverse price range to suit every enthusiast. Beginning with the Rampur Select at Rs 14,000 per bottle in 2016, it includes the now sold-out PX Sherry variant at Rs 12,000 per bottle and the approachable Rampur Double Caskat Rs 8,500 per bottle in 2018. Leading the range is the prestigious Signature Reserve priced at Rs 5,00,000 per bottle, launched in 2018. Accompanying it is the Rampur Asava priced at Rs 10,000 per bottle since 2019.
Travel Retail exclusive, Rampur Trigun at Rs 17,000 per bottle and the Rampur Jugalbandhi series starting at Rs 40,000 per bottle.
Abhishek Khaitan, Managing Director of Radico Khaitan, expressed his excitement about this milestone, stating, “We are thrilled to announce that the last two bottles of Rampur Signature Reserve, out of the 400 bottles produced, are available exclusively at Hyderabad duty-free. This represents not just a whisky, but a legacy of Indian craftsmanship and heritage, inviting enthusiasts, collectors, and travellers to experience the unmatched quality of Radico Khaitan’s offerings.”
In addition to the Rampur Signature Reserve, other spirits like the Rampur Asava Indian Single Malt Whisky, the rich and complex Rampur Double Cask Indian Single Malt Whisky, the acclaimed Jaisalmer Indian Craft Gin and Gold edition, and the regal Royal Ranthambore Heritage Collection Whisky are also available at Hyderabad duty-free.
Godawan 100, a Collector’s-Edition artisanal single malt, from Diageo India, was adjudged the ‘Single Malt Whisky of the Year’ at the 2024 London Spirits Competition. With 96 points, Godawan 100 toppedthe score charts in the single malt whisky category from across the world.
Godawan 100 boasts pronounced tropical notes, a lighter palate and a short finish. Its sweet palate reveals notes of caramel, charcoal, cinnamon, and anise, leading to a long, dry finish. Filip Stribrny, Judge, London Spirits Competition, explained “Godawan 100 is a very complex whisky, with rich flavours of dried fruits, sultanas, and dark chocolate. It also has a very balanced flavour profile with a dark, dry finish of oak.”
As India’s first artisanal single malt whisky from Rajasthan, Godawan is pushing boundaries in whisky craftsmanship and this can be witnessed in the other expressions from the brand portfolio, Godawan01 rich and rounded andGodawan 02 fruit and spice, being awarded gold medals at the London Spirits Competition 2024.
“Judges loved the quality of producers from India in the 2024 edition of London Spirits Competition and among the brands, Godawan was the best-preferred brand where all the products from the brand got gold medals,” said Sid Patel, CEO of Beverage Trade Network, organiser of London Spirits Competition.
These wins add to the Godawan’s record tally of 42 national and international accolades for its liquid innovation, packaging design, and marketing campaigns – establishing it as the most awarded Indian single malt in the recent times. In 2023, the whisky made India proud at the globally renowned Monde Selection Quality Awards in Brussels –securing a Grand Gold Medal for its 02 Fruit and Spice Expression and a Gold Medal for its01 Rich and Rounded expression.
The whisky is slow-trickle distilled from locally sourced six-row barley, thereby extracting optimal sensory performance. Distilled in Alwar, Rajasthan, the liquid is matured at temperatures exceeding 100°F, resulting in a whisky with a rich and complex character. The arid climatic conditions observed in Godawan contribute to a heightened “Angel’s share” phenomenon, imparting an extraordinary flavour profile that enthralls the senses. Godawan’s 01 rich and rounded expression offers notes of sultanas and dried fruits on the nose, and raisin, sultana, fig, and apricot on the palate. The finish ends with mature wood, caramel, and a butteriness like baklava. Godawan’s 02 Fruit and Spice expression has fruity aromas on the nose and a palate that boasts rich fruit and floral notes, along with vanilla, sweet ginger, and coconut. It leaves a lingering finish with a dash of spice and roasted coffee beans.
The horrific incident of an inebriated passenger urinating on a fellow passenger on an Air India flight from New York to Delhi in late 2022 has become a reference point on passenger behaviour on flights. The drunken passenger – Shankar Mishra – was arrested after enormous media pressure, and the airline was pulled up by the Directorate General of Civil Aviation (DGCA).
Later, the 72-year-old woman passenger filed a petition in the Supreme Court, demanding urgent formulation of standard operating procedures (SOPs) to deal with intoxicated passengers. The DGCA in an affidavit filed before the Supreme Court said it was left to the discretion of every airline, as per Clause 4.3 of Civil Aviation Requirements (CAR), to formulate a policy so as to not leave passengers inebriated which increase the risk of them committing nuisance.
The DGCA said that Civil Aviation Requirements (CAR) are in place to deal with “handling of unruly passengers”. In her petition, the woman had requested SC to direct DGCA to frame a ‘zero tolerance’ SOP and rules to strictly deal with onboard unruly/disruptive behaviour and its implementation in letter and spirit by all airlines.
She pointed out that the Air India crew faltered in handling the sensitive issue in a very casual manner causing immense damage to her dignity. Stating that the airline first served excess liquor to the accused co-passenger and then forced her to enter into a settlement with him while failing in their duty to report the incident to the police, she called upon the DGCA to consider “drunkenness” as unruly or disruptive behaviour on an aircraft.
Air India had a policy on serving liquor on international flights as per which a passenger can’t be served more than two drinks on a flight that is less than four hours. However, the amount of alcohol served differs from business, first and economy classes with the last mentioned just getting one drink.
Air India’s apology for not handling the incident properly and for being insensitive to the woman passenger, came a bit late and with the Air India Chief Executive Officer, Campbell Wilson adding that it would review the ‘policy on service of alcohol in flight’.
Not a one-off incident
This was not just one incident. On December 6, 2022 on a Paris-New Delhi flight, a drunk passenger was caught smoking in the lavatory, ignoring the crew’s admonition. And another passenger allegedly relieved himself on a vacant seat and blanket of a fellow female passenger when she had gone to the lavatory. Disgusting, to say the least.
IATA says offenses often go unpunished
The International Air Transport Association (IATA) has said that there is growing concern from airlines, governments and passengers at the increasing frequency and severity of these incidents that involve violence against crew and other passengers, harassment and failure to comply with safety and public health instructions.
27% alcohol use, 24% smoking violations
IATA said that incidents involving unruly behaviour in airlines are on the rise. Alcohol use is involved in 27% of these cases while 24% cases related to noncompliance with smoking regulations. IATA said the solution seems obvious. “If too many airline passengers are abusing alcohol and acting violently, airlines can limit alcohol sale to solve the problem. However, airlines are looking for a regulatory fix, showing their reluctance to lose the alcohol sales profit despite the harm alcohol is causing.
In the US, federal law prohibits flight crews from allowing “obviously intoxicated passengers” to board aircraft, and it doesn’t allow flight attendants to serve alcohol to anyone who appear intoxicated.
IATA core principles on dealing with unruly passengers
In June 2014, at the 70th annual general meeting of IATA, the industry unanimously adopted a set of core principles for dealing with the issue of unruly passenger behaviour. To support these principles, IATA has published a document “Even safer and more enjoyable air travel for all – A strategy for reducing the problem of unruly and disruptive passenger incidents”, that uses examples of good practice to illustrate the practical steps that must be taken to significantly reduce the problem of unruly and disruptive passengers including urging governments to:
Communicate the types of prohibited conduct onboard aircraft and the legal and other consequences of such conduct as per the Standards and Recommended Practices in Annex 9 – Facilitation of the Chicago Convention
To ratify MP14, thereby removing barriers to prosecution/enforcement action
To review the types of enforcement measures that are in place, consistent with the severity of the incident, including civil and administrative penalties such as fines that can be issued to ensure there are consequences to such behaviour as per ICAO Doc.10117
To support the work of airlines and other industry stakeholders to prevent unruly and disruptive passenger incidents
To assist member airlines in prevention and management of unruly passenger incidents, IATA has developed extensive guidance and training, for example in de-escalation techniques and the responsible service of alcohol during flights
No liquor on domestic Indian flights
On Indian domestic flights, no alcohol is served, but on international flights airlines do. This rule was implemented in 1994 after the Ministry of Civil Aviation received several complaints of flyers getting inebriated and misbehaving with the airline staff and other passengers.
Many airlines don’t serve alcohol
These are some of the airlines which do not serve liquor on flights – Air Arabia; Egyptair; Iran Air; Iraqi Airways, Kuwait Airways; Pakistan International Airlines; Royal Brunei Airlines; and Saudia. Not all Middle Eastern airlines prohibit sale and consumption and the best example of service is Emirates Airline which has a lounge on board with the most exotic cocktails to be had at 40,000 feet.
One black sheep such as Shankar Mishra can mess up the entire inflight experience. Stricter punishments may be deterrent. Nevertheless, it is for the cabin crew to be trained, first in serving alcohol to passengers and secondly on dealing with unruly passengers, irrespective of whether the passenger is inebriated or not.
Pilot too drunk, suspended
While these incidents are passenger related, recently Air India took action against a female pilot by suspending her for three months after she failed the pre-flight breath analyser test. The pilot, serving as a first officer on a Boeing 787 aircraft, reportedly did not pass the test just before she was scheduled to operate a flight from Delhi to Hyderabad.
The DGCA has laid down norms for pilots and other crew members, all of them are mandated to undergo pre-flight breath analyser examinations prior to their first departure during a flight duty period. If any crew member tests positive, strict penalties are imposed. In the case of a first-time failure, suspension from flying duties for a duration of three months is the prescribed punishment.
Last year, DGCA revised the norms regarding the medical examination of aircraft personnel with regards to alcohol consumption. The regulations prohibit the consumption of any substance containing alcohol, including mouthwash or tooth gel, which could potentially result in a positive breath analyser test. “No crew member shall consume any drug/formulation or use any substance such as mouthwash/ tooth gel or any such product which has alcoholic content. This may result into positive breath analyser test. Any crew member who is undergoing such medication shall consult the company doctor before undertaking flying assignment.” Additionally, crew members undergoing medication are advised to consult the company doctor before undertaking any flying duties.
In a recent collaboration aimed at enhancing the employability of persons with disabilities (PwDs), the Skill Council for Persons with Disability (SCPwD) has partnered with Diageo India to provide vocational training to 300 students. This initiative falls under Diageo India’s “Learning for Life” program, aiming to address the skill gaps in the Business and Hospitality sectors.
The training, focusing on Food and Beverage Services, will be conducted in various SCPwD-affiliated centres across India. Certified trainers and assessors will oversee the residential programs, offering students a curriculum tailored to their needs. This partnership signifies a step towards inclusivity and diversity in the workforce, aligning with Diageo’s broader societal goals for 2030. The announcement was made in a ceremony attended by representatives from the National Association for the Blind (NAB) Karnataka, along with other industry stakeholders.
Hina Nagarajan, MD & CEO, Diageo India said, “Driven by the common objective of creating a vibrant and diverse workforce, we are delighted to expand our partnership with the Skill Council for Persons with Disability. Last year, we began this initiative by extending the scope of our ‘Learning for Life’ programme, to include the PwD community to help them overcome employment barriers. We strengthen our commitment this year to promote sustainable growth by scaling up this programme to provide equal access to the right resources, skills, and employment opportunities across India.”
Ravindra Singh, CEO, Skill Council for Persons with Disability (SCPwD) said, “We are delighted to partner with Diageo India whose commitment to inclusion and diversity is exemplary. Last year, we trained 100 Persons with Disabilities as part of Diageo India’s ‘Learning for Life’ programme. The success of this programme encourages us to expand this specially curated programme which focuses on providing hands-on training in hospitality skills and enhance employment opportunities.”
The initiative reflects a growing recognition of the need for accessible education and training programs that equip PwDs with the skills necessary to enter and succeed in the workforce, thereby promoting sustainable growth and diversity.
Whisky is a tribute to the valour displayed by our Armed Forces during pivotal moments in history; company’s commits to contribute part of the revenue from every bottle to the welfare fund of the Indian Armed Forces.
Radico Khaitan Ltd. uncorked the Spirit of Victory, beginning with the Premium XXX Rum in 2017. In 2022 the Lemon Dash Rum was added to the flavoured white rum portfolio. Following these launches in the Rum category, the company has launched its latest Spirit of Victory 1999 Pure Malt Whisky.
Amar Sinha, COO, Radico Khaitan Ltd.
The Spirit of Victory whisky is a tribute to the valour displayed by our Armed Forces during pivotal moments in history. This special collection pays homage to the bravery and sacrifices made by our soldiers in the 1965, 1971, and the poignant Kargil War of 1999. What makes this launch special is the company’s commitment to contributing a part of the revenue from every bottle sold to the welfare fund of the Indian Armed Forces. At the helm of this spirited journey is Amar Sinha, the Chief Operating Officer of Radico Khaitan, steering the company beyond being a beverage provider.
The Spirit of Victory 1999 Pure Malt Whisky involves blending different single malts, sourced globally, and expertly mixed with Radico’s Indian single malt to create a drink that is not only outstanding, but carries deep meaning. The story of the such an endevour begins in 2017 with the launch of the 1965 Spirit of Victory Premium XXX Rum.
By 2022-23, it achieved a significant milestone by selling over 1 million cases, receiving Gold Quality Awards for six consecutive years (2018-2023) at the Global Monde Selection Awards. The Spirit of Victory Lemon Dash Rum, introduced in 2022, expanded the line, entering the flavoured white rum territory. Both variants have become favourites, marking the 7th brand of the company to achieve the million- case club in March 2023.
The company is looking at reaching into the hearts and minds of consumers. From the ‘1971 War Chronicles’ animated series to the ‘Battlefield Dossier’ series on the “Spirit of Victory” YouTube channel, these efforts aim to educate the younger generation about patriotism and preserve the inspiring stories of our armed forces.
With the alcohol industry leaning towards premiumisation, the success of the 1965 Spirit of Victory Rum positions Radico Khaitan at the forefront of the premium category, challenging stereotypes and reshaping the industry.
• Jim Murray adds zing to whisky tasting event • Plan to up exports to 100 countries from 57
As whisky enthusiasts gathered at The Oberoi, Gurugram, on March 3rd for the Amrut Distilleries’ whisky tasting event featuring Jim Murray, a distinguished whisky writer and critic renowned for his unparallel mastery of the spirit, it was evident that this was no ordinary experience. The event provided a platform for enthusiasts to engage, learn, and connect. The day culminated in the unveiling of Bagheera and Portonova, marking their debut in the Indian market.
Rakshit N. Jagdale, MD, Amrut Distilleries Private Limited
New products offerings, same class and elegance
Rakshit N. Jagdale, Managing Director, Amrut Distilleries Private Limited said, “We challenge ourselves at every step to craft new Amrut Malt variants. Take Amrut Portonova, for instance, an un-peated single malt whisky, that undergoes a unique maturation process. Initially aged in a blend of new American oak and ex-bourbon barrels, it is then transferred to once-used port pipes imported from Portugal before returning to ex-bourbon casks.”
The name “Portonova” pays homage to the town of Parangipettai in Tamil Nadu. Jagdale describes its flavour profile as offering an exotic and vibrant experience with notes of raisins, vanilla, cherry liqueur, and spices, maintaining extraordinary smoothness despite its full cask strength. Tasting notes reveal a rich nose with fruity hints, toffee sweetness, tropical spices, coconut, and cracked black pepper, while the palate delights with homemade red berry jam, caramel sweetness, tropical fruits, banana fritters, and a subtle saltiness, leading to an exceptionally long and fruity finish with traces of raspberries and cranberries lingering on the palate.
Commenting on Amrut Bagheera, he said, “This single malt is one to cherish. It exudes a sensory journey that is both complex and rewarding, making it a cherished addition to any whisky enthusiast’s collection.”
Bagheera’s profile boasts vibrant fruity notes, with hints of dried fruits and peach, accompanied by subtle undertones of mild orangey citrus, vanilla, and toffee. Upon nosing, one is greeted with the enticing aroma of salted caramel intertwined with dark chocolate, alongside a medley of fruity notes, possibly dried fruits, with a subtle oak presence and a touch of sandalwood that gradually evolves into a floral bouquet. The taste is a delightful fusion of fruity flavours accented by floral nuances, with a velvety, oily texture. The creamy middle is enhanced by hints of sandalwood and wood phenols, expertly balanced by a gentle peat undertone. The finish is both sweet and dry, leaving a lingering essence of peat.
Limited to 300 bottles allocated for sale in Haryana, Bagheera proves to be a highly sought-after and competitive endeavour, given its status as a truly premium and versatile whisky offering. Jagdale noted, “Since the market release is limited to Haryana and considering their distinctive richness and special status, the MRP for Portonova is approximately ₹15,000, while Bagheera is marked at ₹23,000 per bottle.”
Murray endorses
Jim Murray, Whisky Writer, Critic & Author of The Whiskey Bible
The tasting event gave an opportunity to whisky lovers to get a peek into the world of Amrut. Murray said, “I’ve known Rakshit [Jagdale] for an extended period. He embodies humility, gentleness, and authenticity, much like his father – a fact I find truly honourable. His expertise is on par with their master distiller and blender, Ashok Chokalingam. Together, they possess an acute understanding of the essence and nuances of their whiskies. I have a genuine appreciation for their creations. While I offered some minor input in guiding their direction, my primary inclination is to assist others naturally. When they released Amrut Fusion, I was thoroughly impressed. It stood out as a pinnacle of quality and innovation. In fact, I ranked it as the third-best whisky I tasted in 2010 due to its exceptional balance. The growing demand for their products prompted them to double their capacity. The recent additions, Bagheera and Portonova, hold immense promise. The dedication of the entire team is apparent in the exceptional quality of their products.”
Future plans and projections
Raju Vazirani, Head of Business Development & Adviser
Talking about future plans, Raju Vaziraney, Head of Business Development & Adviser, said the goal for Amrut is to remain a trusted brand in India and a place to find innovation and freedom. This means further experimentation into the soul of single malt distillation. “We will be taking our products to 100 countries around the world by 2030. Additionally, we have plans to introduce several special edition releases exclusively for the Indian market in the upcoming years. Furthermore, we intend to distribute limited batches of Portonova and Bagheera to regions beyond Haryana, but it’s important to move with the aspirational trend among Indian customers, emphasising the cautious approach in opening new markets without sufficient stock.” Amrut is presently exporting to 57 countries.
Amrut Team L-R (Mr. Gurmeet S. Johal, MD – GD Group – Mr. Ashok Chokalingam, Master Distiller of Amrut Distilleries, Mr. Rakshit Jagdale, MD, Amrut Distilleries and Mr V. Ravindran, Head of Marketing, Amrut Distilleries
Gurmeet S. Johal, MD of GD Group, the official distributor for Amrut, added, “We handle a few states for them in North India, including Punjab, Delhi, Chandigarh, and Haryana. Our belief in Amrut’s quality is solid, and their commendable passion for their products has been a driving force for us. Over the past six to eight months, we’ve been in discussions with Amrut to bring in some of their exported malts, even in small quantities, to ensure that local consumers can savour the best offerings from Amrut. We strategically selected Haryana due to its premier status as a high-end alcohol market and with a duty-free environment.”
Johal elaborated, “After months of discussions and tastings, involving Jim Murray in the process, we finalised Bagheera and Portonova. These limited quantities were brought into the market. Looking ahead, our plan is to introduce one or perhaps two limited editions annually. Importantly, these limited editions will not be repeated. With Amrut currently offering around 45-46 different expressions of single malt, even if we request one or two each year, it will be 20 years before we consider repeating something. I want the market to understand this about Amrut: we are not merely a one or two-expression single malt company like the rest.”
The Tamil Nadu government has increased excise duty on alcohol. Accordingly, the Tamil Nadu State Marketing Corporation (TASMAC) has increased liquor prices from February 1, 2024. The corporation said the price of 180 ml of regular and medium-quality liquor has been increased by ₹10; premium quality liquor by ₹20 and 650ml beer by ₹10.
Tamil Nadu has been earning sizable revenues from liquor sales. In the previous financial year (2022- 23) the revenues were ₹44,098.56 crore, up from ₹36,050 crore in 2021-22. During 2022-2023, the revenue earned by the government through special fee on imported foreign liquor was ₹44.79 crore and the revenue earned by TASMAC from service charge alone was ₹12.23 lakh.
Planning to shut 500 shops
The previous Tamil Nadu Minister for Prohibition and Excise V Senthil Balaji, during the demands for grants for his department in the Assembly last year said that of the total 5,329 retail liquor shops run by TASMAC, the government has decided to shut down 500 shops this year.
Dysfunctional automatic vending machines
While wanting to shut some shops, TASMAC last year introduced automatic liquor dispensing machines in five places in Chennai, to help curb some TASMAC outlets overcharging customers. Automatic vending machines were introduced on a pilot basis, charging as per MRP. However, tipplers in Chennai were dejected as the machines either were empty or dysfunctional. In April last, vending machines were installed in imported liquor shops located in five malls in the city – VR Mall in Anna Nagar, Phoenix Market City in Velachery, Forum Vijaya Mall in Vadapalani, Express Avenue in Royapettah, Ampa Skywalk in Aminjikarai.
Exploring 90ml tetra packs
Similarly, the government is exploring the possibility of opening TASMAC outlets early after requests from workers who wanted them open between 7 am and 9 pm. The current timings are from noon to 10 pm. The Minister for Excise and Prohibition, S. Muthusamy has mentioned that TASMAC is also exploring introducing 90 ml tetra packs. The Minister said the decision to sell liquor in cartons as opposed to glass bottles was being taken because glass bottles are thrown on streets and farmlands, causing an inconvenience. He said that “to prevent this, the government is planning to introduce 90 ml tetra packs as they can be used just once. We studied how it is done in other states.”
Tasmac is a state-run company, which oversees wholesale and retail sales of alcoholic beverages in Tamil Nadu. It was established in 1983 by the then Tamil Nadu Chief Minister late M.G. Ramachandran. It is incorporated under the Companies Act, 1956 on May 23, 1983.
TASMAC is vested with the exclusive privilege of wholesale supply of IMFL for the whole State of Tamil Nadu as per Section 17 (C) (1-A) (a) of the Tamil Nadu Prohibition Act, 1937 (Tamil Nadu Act X of 1937). It has taken over the wholesale distribution of Indian Made Foreign Liquor from the Private Sector in the whole state of Tamil Nadu during May 1983. The exclusive privilege of Retail Vending of IMFS was granted to TASMAC under Sec.17 (C) (1-B) of the Tamil Nadu Prohibition Act, 1937. TASMAC is doing the retail business also successfully with effect from 29.11.2003.
TASMAC procures IMFS and beer stocks locally from 11 IMFS manufacturers and 7 Beer manufacturers in the State. It also procures wine locally from one manufacturer. It also procures Scotch, whisky and few wine brands from other states. TASMAC also engages in retail sale of Foreign Liquor.
Distribution of IMFS and beer items to the licensees are being done through the 43 depots of TASMAC located throughout the State. The distilleries are – Enrica Enterprises, Chennai; Mohan Breweries & Distilleries, Chennai; Shiva Distilleries, Coimbatore; Empee Distilleries, Kancheepuram; Southern Agrifurane industries, Villupuram; Midas Golden Distilleries, Kancheepuram; Accord Breweries and Distilleries, Kancheepuram; SNJ Distilleries, Madurantagam; Kals Distilleries, Pudukottai; Golden Vats, Tiruvarur; and Kals Beverages, Coimbatore.
The breweries supplying are – United Breweries, Thiruvallur; Mohan Breweries, Chennai; United Breweries, Thiruvallur; SNJ Breweries, Madurantagam; Kals Breweries, Pudukkottai; Apollo Distilleries, Thiruvallur; and Accord Breweries, Kancheepuram.
The Apex Court in an observation on January 22 has asked respondents Indore-based JK Enterprises if they are willing to change the trade dress of the brand London Pride whisky in a trademark infringement case filed by Pernod Ricard India Pvt Ltd., makers of Blenders Pride and Imperial Blue whiskies. A bench of the Chief Justice of India, D.Y. Chandrachud, Justices J.B. Pardiwala and Manoj Misra adjourned the case by two weeks while asking the respondents – JK Enterprises to get instructions in this regard.
The Supreme Court in two recent hearings saw the petitioners – Pernod Ricard India Pvt Ltd and ANR – presenting their case by bringing bottles of whisky of the two contending brands to highlight trademark infringement. Senior Advocate Mukul Rohatgi representing the petitioners had taken permission to display the bottles in the Court to point out the similarities in the name ‘Pride’, trade dress and the bottle shape. The trade dress between London Pride and Pernod Ricard’s another brand ‘Imperial Blue’ has similarities.
Pernod Ricard said, “The respondent has copied the trademark Blender Pride by adoption and use of London Pride and further copied the colour combination, get-up and trade dress of Imperial Blue of petitioners including use of bottles with embossing of Seagram, the house mark of the petitioner.”
Pride is a generic word, CJI
Presenting the bottles to the Court, advocate Rohatgi said, “In this case the name is not the copy. In this case the trade dress, and even the bottle is identical. And something worse, bottle is absolutely identical.” Rohtagi showed “London Pride” to the bench, however, the bench said the bottle had a different shape. Chief Justice Chandrachud said that the term “Pride” is a generic word. Rohatgi went on to argue on the ‘deceptive similarity’ by recalling similarities in name such as Royal Stag-Indian Stag, Blenders Pride-Casino Pride, Amritdhara- Lakshmandhara, Imperial Blue-Imperial Gold, Golden Deer-Double Deer, Johnny Walker-Captain Walker, Lal Kila-Hara Kila, Field Marshal-Sona Marshal, Officer’s Choice-Green Choice etc. It may be mentioned here that the Supreme Court had in September last year refused to grant interim relief to Pernod Ricard India in its trademark infringement plea against United Spirits which manufactures whisky under the name ‘Royal Challengers American Pride’.
D.Y. Chandrachud, Chief Justice of India
Misuse of embossed bottles
Rohatgi further pointed out how the respondent had misused ‘Seagram’ embossed on the bottles. “Seagram is also mine, which they are using. They are either getting manufactured from somewhere else or getting from Kabadi. Because they can’t get Seagram.” The CJI then asked the petitioners to point out where the bottle was embossed with the word ‘Seagram’. The bench in lighter vein asked the petitioners not to hand over the bottle but to indicate from their place where the embossed word was.
The CJI on seeing the bottles remarked “Why have you (London Pride makers) but adopted the same trade dress and colour and all? Get instructions on whether you will change. We will keep it on Friday week. Ask yourselves, why you suddenly chose to use ‘Pride’?”
Price difference pointed out by respondents
The apex court witnessed interesting exchanges between the two parties. When Senior Advocate Dr. S. Muralidhar, appearing for the respondent, said that affluent customers can easily discern between London Pride and Blenders Pride, the latter being a premium product. Countering this argument, Abhimanyu Bhandari, representing JK Enterprises, submitted that London pride was much cheaper. He argued that while Blenders Pride was priced around ₹1,650, London Pride cost about ₹600. Therefore, someone willing to buy a Blenders Pride would never buy a bottle of London Pride, he contended.
The apex court bench pointed out that the question whether ‘London Pride’ name is deceptively similar to ‘Blenders Pride’ requires arguments from both sides. The petitioners had alleged that the Indore-firm was hurting Pernod’s ₹4,400 crore annual turnover.
The Chief Justice of India observed there was no absolute similarity with regard to the names of Blenders Pride and London Pride. “You used the word ‘Blender’, they use the word ‘London’, and the bottles are also different. They are also saying 42 other manufacturers also use the word. Blender and London are two completely different words.” The CJI asked an open-ended question “Will a person walking into a store to buy Blenders Pride only say give me ‘Pride’ or ‘Blenders’?”
Appearing for Pernod Ricard, Senior Advocate Dr. Abhishek Manu Singhvi argued that the makers of London Pride were riding piggy-back on Blenders Pride. Pernod Ricard was also represented by advocates Hemant Singh, Mamta Jha, Mohit D Ram, Rajul Shrivastav, Monisha Handa, Sambhav Jain, Reha Mohan and Anubhav Sharma.
Appeal against Madhya Pradesh High Court order
Pernod Ricard India had approached the Supreme Court following the order of the Madhya Pradesh High Court of November 3, 2023, which had rejected their petition to stop the sale of London Pride whisky on grounds of trademark infringement. The Madhya Pradesh High Court had found no visual, phonetic or structural similarities between the two whisky brands.
The High Court in its judgment had held “…The first word of the trade mark of plaintiffs is ‘Blenders’ whereas that of the defendant is ‘London’. There is absolutely no similarity in them leave aside any dissimilarity. ‘Pride’ being a generic, common place and laudatory expression in ‘Blenders Pride’ mark, the common man would certainly treat ‘Blenders’ part of plaintiff’s mark as the dominant part. The question of comparison of the words ‘Imperial Blue’ and ‘London Pride’ does not even arise…”.
Court contends that consumers can distinguish between two brands
The High Court went on to conclude that “It can be safely presumed with a sufficient deal of certainty that the consumers of such products would be mostly literate and having reasonable intelligence to distinguish between the bottles of Blenders Pride/Imperial Blue and that of London Pride. Even if they are of average intelligence with imperfect recollection, they would be able to differentiate between the rival competing brands… Liquor consumers of scotch whisky are educated and discerning type. They are literate persons belonging to the affluent class of society.” During the conclusion of the day’s hearing in the Supreme Court, the CJI remarked in lighter vein that Dr. Muralidhar had spoken with “much authority” on the whisky products, to which the latter replied “I am the only sober one here.”
