Category Archives: news

Greater Than’s Juniper Bomb Gin makes a long awaited come-back!


The makers of Greater Than Gin have announced the return of Juniper Bomb, the gin which was first
launched in 2020 as India’s first ever limited-edition Gin. Juniper Bomb hit shelves in a new “black-
out” avatar on December 10 in Goa and Mumbai.


A Flavor Born from an Unexpected Twist
Juniper Bomb’s origins are as unique as its taste. This limited-edition gin was created by accident
during a blackout at their distillery in Goa. In 2017, when Greater Than had just been launched, the
distillery was hit by a power outage. Not ones to give up, the distillers continued the distillation 24
hours later by which time the Juniper and the other botanicals had steeped into the spirit three
times longer than needed. The outcome? A radically bold and explosive version of Greater Than
Gin—a happy accident that has since become a fan (and distillery) favourite! 
The Co-Founder and Master Distiller, Anand Virmani said “In this day and age with innumerable
options on the Gin shelf, the Juniper Bomb stands well apart with its clean, yet explosive Juniper
flavour. We think of it as a Gin with the volume turned up to the max! It may not be a Gin for
beginners, but it’s certainly one for the proper Gin enthusiast.”
Due to its intense flavor profile, it’s best enjoyed “naked,” meaning without any garnish, to allow its
powerful, unapologetic juniper notes to take centre stage. This gin explodes in your mouth—not in
your cup—delivering an unforgettable taste that will leave a massive impression, the makers state.


Tasting Notes:
Electric! Like biting straight into a plump Juniper Berry. Bold and complex at first with a finish of ripe
lychees.


Juniper Bomb is available in Maharashtra (Mumbai/Pune) and Goa and will soon be launched in
Karnataka and beyond. The pricing is Rs. 1,450 in Goa; Rs. 2,400 in Maharashtra and Rs. 2,390 in
Karnataka. Currently, Greater Than is available in 11 states and three union territories in India, as
well as in 16 other countries globally.

Yaksha Whisky now in Karnataka

Blisswater Industries (House of Blisswater) has made its Yaksha Whisky available in the Karnataka market. Their award-winning whisky will be available in liquor stores across Karnataka. The whisky will be available at liquor retail stores at a price of INR. 2,380 for a 750 ML bottle.

This premium blend – as the company puts it – is more than just a whisky – it’s a carefully curated experience for those who seek richness, depth, and just the right touch of mischievous charm.

Yaksha Whisky offers a fusion of malts from the Highlands of Scotland with the finest Indian Grain Spirits. What truly sets it apart is the infusion of Soma botanicals. The company belives that the whisky has a smooth and balanced palate, malty and fruity on the nose with a trace of a smoky finish. 

This blend has earned global accolades recently by the US Spirits Ratings which awarded Yaksha with a Silver for its outstanding flavour profile and impeccable craftsmanship. “We are thrilled to introduce Yaksha Whisky to the discerning palates of Karnataka,” said Varna Bhat, master blender and founder of Blisswater Industries. “Karnataka is an important market for us, and we are confident that our unique blend, inspired by rich Indian heritage, will resonate with enthusiasts here. We have been encouraged by the positive market acceptance over the past 25-30 months in markets such as Goa, Maharashtra, Rajasthan in India as well as in international markets including USA, Japan, Singapore and in Duty-free stores at multiple airports.”

Triveni Engineering launches Two Whisky brands

Triveni Engineering and Industries Limited has forayed into the Indian Made Foreign Liquor (IMFL) Industry with launch of two whisky brands, The Crafters Stamp Rare Artisan Blended Whisky & Matsya Triple Reserve Blended Whisky. These two brands have been launched in Uttar Pradesh in the Super Premium and Premium whisky segment.

The Crafters Stamp Rare Artisan Blended Whisky emerges as a harmonious blend of scotch malts, aged in bourbon and sherry oak casks, mingling with the richness of mature Indian malts and the finest Indian grain spirits.

This meticulous crafting process results in a whisky that dances on the palate with layers of sweetness and maltiness, accompanied by enchanting notes of floral bouquets, decadent toffee caramel and the warm embrace of oak. Bursting with fresh vibrant summer fruits and hints of deep aromatic vanilla, in every drop, offers a rich flavourful experience.

Matsya Triple Reserve Blended Whisky is a blend that harmonises full-bodied bourbon and sherry cask-aged Scotch malts with the finesse of matured Indian malts and the finest grain spirits, promising unparalleled sensory experiences and making every moment memorable.

Each sip of Matsya Triple Reserve Blended Whisky immerses the palate with a cascade of deep aromatic vanilla, rich sherry and seductively smooth honey. That flows together to create an unforgettable sensory experience.

Globus Spirits unveils Terai India Craft Gin – Litchi & Mulberries

Globus Spirits launched Terai – Litchi & Mulberries, a new expression that marks the debut of The Bagh Explorations, a series of gins inspired by the fruits grown at Swarup Family farmlands in Jarauda, Uttar Pradesh. 

Terai India Craft Gin – Litchi & Mulberries is available in a 750 ml bottle and has been launched in major cities of Uttar Pradesh, Rajasthan & Goa, and is expected to be launched in other major cities in phases with pricing varying across states in accordance with local regulations.

Created from scratch at The India Craft Spirits Co. distillery in Behror, Rajasthan, this gin is believed to be a testament to Terai’s signature ‘grain-to-glass’ philosophy, which blends heritage, craftsmanship, and innovation. The expression captures the essence of ripe litchis and mulberries, harmonized with floral notes of lavender and rose. The nutty richness of almonds and the herbal freshness of tulsi enrich the palate, while angelica and orris root contribute earthy undertones for a smooth, lingering finish.

The gin expression embodies the meticulous care and precision as its predecessor. Distilled in a bespoke Carl copper pot still using the classic one-shot London Dry method, the gin is a tribute to India’s diverse botanical heritage. The distillery is looking to stay true to the craft ensuring a flavour profile that resonates with authenticity and boldness, balancing sweet fruitiness with herbaceous and earthy notes.

Commenting on the launch, Shekhar Swarup, Joint Managing Director, Globus Spirits Limited, said, “With Terai Litchi & Mulberries, we aim to take our journey of exploration and craftsmanship to new heights. This gin not only pays homage to our family’s distilling and agricultural roots but also embraces the vibrant diversity of India’s landscapes and flavours. It’s a perfect harmony of tradition and innovation that speaks to the spirit of modern India.”

spiritsEUROPE launches ‘Objective 2030’

spiritsEUROPE has launched its ‘Objective 2030’, a detailed roadmap for an EU open trade policy to support competitiveness, resilience and growth for the coming years.

spiritsEUROPE President Ian McLernon said, “Trade and exports have been at the heart of our sector for centuries. Often seen as iconic products and symbols of European culture, EU spirits remain a powerhouse for EU exports, supporting countless jobs in rural communities. However, this success should not be taken for granted. We face significant challenges, from the global economic slowdown impacting consumer purchasing power to growing geopolitical tensions and the increasing weaponisation of trade. To overcome these challenges, we need an open trade policy that fosters competitiveness, resilience, and growth.”

The success of the European spirits sector lies in its ability to balance long-standing traditions and quality passed down through generations with innovation to meet evolving consumer preferences. As a high-value, export-driven sector, the spirit drinks producers showcase how external trade can strengthen EU agri-food production, benefitting both the farmers who supply key ingredients and the rural communities where most production takes place.

The ‘Objective 2030’ roadmap published by spiritsEUROPE at its SUMMIT 2024 calls on the EU to prioritise three key areas. First, the EU must foster a stable and open trade environment for EU spirits by protecting them from unrelated trade disputes, prioritising multilateral solutions, and strengthening public-private cooperation. Second, the EU should deepen regulatory cooperation with third countries to remove and prevent trade barriers. Thirdly, the EU must expand market access and support diversification by concluding ambitious trade agreements with key growth regions, backed by economic diplomacy and promotional activities.

“Delivering significant results on these three calls for action will provide us with more options, greater resilience, and the ability to continue innovating and investing in sustainable practices. This is our vision for an open trade policy agenda that promotes competitiveness, security, and sustainability – one that allows us to keep contributing to the EU agri-food success story, the EU’s trade balance, and rural communities,” concluded Pauline Bastidon, External Trade Director at spiritsEUROPE.

Tilaknagar Industries reports 82% PAT growth in Q2

  • Expansion plans in East and North-East markets
  • TI leverages Samsara brand equity, soon to launch range of luxury products

Leading Indian-Made Foreign Liquor (IMFL) manufacturer, Tilaknagar Industries Limited (TI) has reported a profit after tax excluding exceptional items (PAT) of ₹58.2 crore, implying a growth of 82.4% over the ₹31.9 crore PAT reported in the corresponding quarter last year. The earnings before interest, tax, depreciation and amortisation (EBITDA) at ₹66 crore grew 39% over the ₹47.4 crore EBITDA reported in Q2 of the previous year.

Significantly, the company’s EBITDA margin expanded 422 basis points year-on-year (YoY) to 17.6%. Adjusted for the subsidy income, EBITDA came in at ₹56 crore, at a margin of 15.3%, showing 188 basis points expansion YoY. This growth in profitability was witnessed despite muted growth in net revenue from operations, at 5.8%, to ₹374.9 crore due to a temporary slow-down in growth, caused by policy transition in one of company’s key markets, Andhra Pradesh, which has recently opened liquor retail to private parties in the state.

Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “With retail going private in Andhra Pradesh mid-October onwards, we expect to continue with our industry-beating growth trajectory, achieved through a combination of doubling down on our market share gains from our brandy portfolio as well as our new product launches across categories.”

The company that has a strong foothold in key markets of South India, as well as certain markets in East India, recently launched Mansion House Gold Barrel Whisky in Assam. With this launch, the company plans to further expand into the East and the North-East markets where whisky enjoys an 80% share of IMFL market in the East and North-East markets.

TI’s flagship brand Mansion House Brandy is India’s highest selling brandy and the eighth-largest selling spirits brand across categories, while its second millionaire brand, Courrier Napoleon Brandy has emerged as the third-fastest growing spirits brand globally. The company plans to creatively invest in advertising and sales promotion to provide a meaningful share of voice to the brandy category in the overall IMFL market.

During the quarter under reference the company become net debt free, nearly six months ahead of its original target date for achieving the net debt-free status. “From a peak debt more than ₹1,100 crore in March 2019, to achieving the net debt free status, we have come a long way. This transformation was achieved through a combination a financial prudence and achieving industry-beating profitable growth,” Dahanukar added.

The company attributes the growth in profitability to superior brand-mix as well as effective cost-optimisation initiatives. With the worst of the inflationary cycle over, the company anticipates further growth in profitability in the upcoming quarters.

Recently, the company moved to increase its investment in Spaceman Spirits Lab Pvt. Ltd. (SSL), maker of Samsara Gin and Sitara Rum, to 20% from the earlier 10%. TI will leverage the Samsara brand equity to showcase a robust luxury portfolio, along with its soon-to-be launched range of luxury products.

Sula Vineyards records 10th consecutive quarter of growth in Own Brands

Sula Vineyards Limited, India’s largest wine producer, announced Q2 and H1 FY25 Results. H1 Net Revenue at ₹271.7 Cr (+3.7% YoY). Elite & Premium led the way with 7% growth in Q2. Share of Elite & Premium at all-time high of 78.5% in Q2 (vs 73.5% YoY).

Revenue (ex-Maharashtra & Karnataka) grew 6% YoY driven by strong performance in Telangana, Madhya Pradesh, West Bengal, among others.

Wine Tourism growth in Q2 was driven by higher spends per head (+9% YoY) and improved occupancy (74% vs 66% LY). Expanded Bottle Shop at ND Wines now open to Wine Enthusiasts. Expansion at Domaine Sula (near Bangalore) slated to open in Q3.

“We are pleased to report our 10th consecutive quarter of growth in our Own Brands business. However, Q2 FY25 was a subdued quarter, due to slowdown in consumer discretionary demand, particularly in urban areas where 90% of our sales are concentrated, and temporary disruptions in key markets like Karnataka and Delhi,” says Rajeev Samant. Founder, Sula Vineyards.

“During the quarter, our Elite & Premium portfolio performed well with a 7% YoY growth, led by strong double-digit growth in our iconic brands – The Source, RASA, and Dindori. It is encouraging to see wine culture flourishing beyond our core markets, with strong double-digit growth in states like Telangana, Himachal Pradesh, Madhya Pradesh, Uttarakhand, and West Bengal, affirming our commitment to building a truly pan-India brand.

“Looking ahead, while mindful of near-term challenges, we remain optimistic for the festive season on the back of structural tailwinds including the reopening of Andhra Pradesh after a hiatus of five years, introduction of four new labels in the CSD market and the return of SulaFest at our Nashik vineyards. We are confident the long-term Indian wine story remains intact, and we see a long runway of growth ahead of us,” he added.

Legacy, Bacardi’s first ‘Made-in-India’ whisky, announces pan-India expansion

Marking a milestone in India’s brown spirits segment, Bacardi in India announces the pan-India expansion of Legacy, its first-ever made-in-India whisky. Following its success in debut areas, the whisky will now reach new markets across Goa, Pondicherry, Jharkhand, Odisha, Meghalaya, Assam, Tripura, Arunachal Pradesh, Kerala, and Rajasthan – highlighting Bacardi’s commitment to India, one of its fastest-growing markets globally.

Introduced in 2022, LEGACY offers a one-of-a-kind blend of Indian and Scottish malts with Indian grains, delivering a smooth, balanced whisky tailored to the discerning Indian palate. Embodying the culture and passion of India in its flavour, make and narrative, the whisky has received an extraordinary response since its debut. Capitalising on the positive momentum, this expansion represents a strategic investment in Bacardi’s ambitious vision for growth in the country.

Elated to announce the expansion of LEGACY, Vinay Golikeri, Managing Director, Bacardi in India, said, “Our unwavering commitment to creating exceptional experiences for the discerning Indian consumer has established a legacy of excellence in innovation – one that we aim to uphold with each and every one of our offerings. Legacy, our inaugural premium Indian-made whisky, has resonated deeply with new-age enthusiasts seeking quality, homegrown expressions – driving us to amplify our investments and expand Legacy nationwide. This expansion not only fortifies our brown spirits portfolio in the country but also underscores our dedication to exceeding Indian consumers’ expectations with each new market unlocked in this thrilling journey.”

India is one of the fastest-growing alcoholic beverage markets globally. For locally made whisky, the consumption is at an all-time high, having risen tenfold in the past 30 years and doubled since 2010 (IWSR 2023). Strengthening the presence of LEGACY across the country, Bacardi’s investments in the market will help the alcobev giant tap into the large consumer base seeking options in the premium Indian whisky segment.

Sharing her excitement, Ayaesha Gooptu, Category Head, Domestic Browns & RTD, Bacardi in India, said, “India’s whisky-loving community is thriving, especially when it comes to local whiskies, which are enjoying record-high consumption nationwide. Our newest innovation, LEGACY, blends Indian and Scottish malts with Indian grains, creating a distinctively Indian taste that has quickly won over India’s vibrant whisky loving community. With their affinity for quality homegrown spirits on the rise, we are thrilled about this new leg of our journey in strengthening the legacy of brown spirits across the country, with our crafted in India, for India innovation – Legacy.”

Legacy is available in three sizes (750ml, 375ml, and 180ml) in key markets across Haryana, Punjab, Uttar Pradesh, Rajasthan, Jharkhand, Meghalaya, Assam, Tripura, Arunachal Pradesh, West Bengal, Odisha, Maharashtra, Telangana, Kerala, Pondicherry and Goa – showcasing Bacardi’s commitment to India as one of its top priority markets worldwide. The made-in-India premium blended whisky was also recently awarded ‘Best IMFL Premium Whisky’ at the 16th edition of the mega alcobev event, INDISPIRIT 2024.

Bihar liquor ban resulted in unauthorised liquor trade: Bihar High Court

The Patna High Court has observed that the Bihar Prohibition and Excise Act, 2016, which was passed with the objective of improving public health, instead, gave rise to unauthorised trade of liquor and other contraband items in the state. The single-judge Bench of Justice Purnendu Singh noted that the legislation found itself on the wrong side of the history for several reasons.

The Judge was scathing in his judgment on the state government officials who he said benefitted from the ban. The Judge mentioned Police and Excise officials, officers of the State Tax department and the Transport department who benefitted from the ban.

Quashing a demotion order issued against a police inspector – Mukesh Kumar Paswan – on the ground that he was negligent in implementing the prohibition law, the Bench noted that the police were working in tandem with liquor smugglers and the poor were bearing the brunt of the law.

The writ petition was filed by Mukesh Kumar Paswan, the station house officer (SHO) at Patna Bypass police station, who was suspended after Excise department officials found foreign-made liquor in his possession during a raid. Paswan was demoted in 2020 following a general directive issued by the state government.

The High Court said that a few cases were registered against the kingpins or syndicate operators involved in liquor smuggling, compared to the vast number of cases against the poor who consumed liquor or fell victim to hooch tragedies. The lives of the majority of the poor section of the state facing the wrath of the Act were daily wagers, who were only earning members of their family, it said.

Liquor-mafia goes scot-free

It further said the Investigating Officer in the case did not offer any documentary evidence to substantiate the allegations made by the prosecution against the accused SHO, adding that the liquor mafia also went scot-free due to want of evidence.

The single-judge Bench annulled the entire departmental proceedings initiated against the petitioner, stating that this form of punishment was predetermined, which reduced the entire departmental proceedings to a formality.

It maybe, mentioned that in April 2016, the Bihar government enacted the law, prohibiting the manufacture, trade, storage, transportation, sale, and consumption of liquor in the state. The law remained on paper and Bihar witnessed a rise in illegal transport of liquor. Worse, it saw several deaths due to consumption of illicit liquor.

“The draconian provisions have become handy for the police, who are in tandem with the smugglers. Innovative ideas to hoodwink law enforcing agencies have evolved to carry and deliver the contraband. Not only the police officials (and) excise officials, but also officers of the state tax department and the transport department love the liquor ban — for them it means big money,” the Single Bench said.

“I find it proper to record here that the Article 47 of the Constitution of India, while (sic) mandating the duty of the state to raise standards of living and to improve the public health at large and as such the state government enacted Bihar Prohibition and Excise Act, 2016 with the said objective, but for several reasons, it finds itself on the wrong side of the history,” it said.

Oaksmith Style Studio Features Actor Vijay Varma

Oaksmith packaged drinking water has unveiled an innovative platform – Oaksmith Style Studio in collaboration with actor Vijay Varma, reflecting his distinct sense of style. Conceptualized by BBH, the platform is dedicated to elevating the style quotient and helping Indian men peg it higher in life.

The campaign kicked off with an intriguing teaser featuring style icon Vijay Varma, the brand’s first ambassador, on a quest for the perfect elements for his new Oaksmith Style Studio. The collaboration showcases Vijay Varma in four distinct, trendsetting avatars, set to a captivating original soundtrack.

Speaking about his collaboration, Vijay Varma said, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone”

 Parikshit Bhattacharya, CCO of BBH India, commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”