Author Archives: Bhavya Desai

High-Selectivity Electrochemical Conversion of CO2 to Ethanol using a Copper Nanoparticle/N-Doped Graphene Electrode

Authors Dr. Yang Song, Dr. Rui Peng, Dale K. Hensley, Dr. Peter V. Bonnesen, Dr. Liangbo Liang, Dr. Zili Wu, Dr. Harry M. Meyer III, Dr. Miaofang Chi, Dr. Cheng Ma, Dr. Bobby G. Sumpter, Dr. Adam J. Rondinone First published: 28 September 2016Full publication history   Abstract   Though carbon dioxide is a waste product of combustion, it can also be a potential feedstock for the production of fine and commodity organic chemicals provided that an efficient means to convert it to useful organic synthons can be developed. Herein we report a common element, nanostructured catalyst for the direct electrochemical conversion of CO2 to ethanol with high Faradaic efficiency (63?% at ?1.2?V vs RHE) and high selectivity (84?%) that operates in water and at ambient temperature and pressure. Lacking noble metals or other rare or expensive materials, the catalyst is comprised of Cu nanoparticles on a highly textured, N-doped carbon nanospike film. Electrochemical analysis and density functional theory (DFT) calculations suggest a preliminary mechanism in which active sites on the Cu nanoparticles and the carbon nanospikes work in tandem to control the electrochemical reduction of carbon monoxide dimer to alcohol. Introduction Closing the carbon cycle by utilizing CO2 as a feedstock for currently used commodities, in order to displace a fossil feedstock, is an appropriate intermediate step towards a carbon-free future. Direct electrochemical conversion of CO2 to useful products has been under investigation for a few decades. Metal-based catalysts, such as copper,[1] platinum,[2] iron,[3] tin,[4] silver,[5] and gold,[6] along with carbons such as g-C3N4 [7] have been the primary focus for CO2 reduction, with some very high Faradaic efficiencies for methane conversion. Copper is arguably the best-known metal catalyst for electrochemical CO2 reduction,[8] capable of electrochemically converting CO2 into more than 30 different products,[9] including carbon monoxide (CO), formic acid (HCOOH), methane (CH4) and ethylene (C2H4) or ethane (C2H6), but efficiency and selectivity for any product heavier than methane are far too low for practical use.[10] Competing reactions limit the yield of any one liquid product to single-digit percentages.[8]   Polycrystalline Cu foil produces a mixture of compounds in CO2-saturated aqueous solutions that are dominated either by H2 at low overpotential, or by CO and HCOO? at high overpotential, or by hydrocarbons and multi-carbon oxygenates at the most extreme potentials.[9, 11] Theoretical studies predict that graphene-supported Cu nanoparticles would enhance catalytic activity due to the strong Cu – graphene interaction via defect sites,[12] which would stabilize the intermediates from CO2 reduction and improve selectivity towards hydrocarbon products as methane and methanol at lowered overpotential. Early studies revealed that the electrode surface was dominated by adsorbed CO during the CO2 reduction and that CO acted as intermediate in the production of hydrocarbons.[13] Cu produces hydrocarbons and multi-carbon oxygenates when supplied with CO in the absence of CO2, but very negative potentials are still required to promote CO reduction over H2 evolution. Large overpotentials preclude energetically efficient electrolysis and favor hydrocarbons over liquid oxygenates. Recently, high selectivity of CO electroreduction to oxygenates, with ethanol as the major product, was achieved by oxide-derived Cu, in which the surface intermediates were stabilized by the grain boundaries.[14]   We previously reported on a highly textured nitrogen-doped, few-layer graphene electrode that presents with a surface of intense folds and spikes, which we termed carbon nanospikes or CNS. The CNS structure is disordered due to the high nitrogen content which prevents well-ordered stacking. In the current report, a carbon nanospike (CNS) electrode with electronucleated Cu nanoparticles (Cu/CNS) is shown to have much higher selectivity for CO2 electroreduction than H2 evolution, with a subsequent high Faradaic efficiency to produce ethanol. We believe this is achieved both from the high intrinsic CO2 reduction activity of Cu and from the synergistic interaction between Cu and neighboring CNS, which controls reduction to alcohol. The major CO2 reduction product is ethanol, which corresponds to a 12 e? reduction with H2O as the H+ source, display math   display math where E0 is the equilibrium potential. By comparing Cu/CNS to control electrodes comprised of 1) Cu on glassy carbon and 2) bare CNS, we demonstrate that CO2 reduction activity is not a simple consequence of either Cu or CNS. While the reaction mechanism is not yet elucidated, we hypothesize an interaction between adjacent catalytic sites on the Cu and CNS, facilitated by the nanostructured morphology of the catalyst that prevents complete electrochemical reduction to ethylene or ethane, resulting in a high yield of ethanol. Results and discussion   The bare CNS electrode (Supporting Information Figure?S1) was characterized in our previous study as a dense nanotextured carbon film terminated by randomly oriented nanospikes approximately 50–80?nm in length, where each nanospike consists of layers of puckered carbon ending in a ?2?nm wide curled tip.[15] The film is grown by a relatively simple direct-current plasma-enhanced chemical vapor deposition reaction using acetylene and ammonia as reagents.   The CNS film grows quickly and adheres well to the highly-doped silicon wafers that were used for this study. Raman spectra indicate that CNS have a similar structure to disordered, few-layer graphene.[15] The CNS is not crystalline and does not diffract. XPS indicates a nitrogen doping density of 5.1 ± 0.2?% atomic, with proportions of pyridinic, pyrrolic (or piperidinic) and graphitic nitrogens of 26, 25 and 37?% respectively, with the balance being oxidized N. In the current experiment, nanoparticles of Cu were electronucleated from CuSO4 solution directly onto the CNS (Supporting Information, Experimental Methods), and imaged via SEM shown in Figure?1. Electronucleation does not require templating surfactants to control the nanoparticle growth, and leaves the particle surfaces clean. The texture of the CNS promotes nucleation resulting in a large number of smaller particles, in comparison to the glassy carbon control which produced larger particles under identical conditions (Supporting Information Figure?S2), with a similar amount of Cu deposited. These well-dispersed Cu particles ranged from about 30?nm to 100?nm with average size of 39.18?nm, with a density ca. 2.21 × 109 particles cm?2 (Figure?1B inset). According to the average particle size, the coverage of Cu on CNS is ca. 14.2?%. TEM measurements (Figure?2 inset) confirm particle size observed via SEM. High-resolution transmission electron microscopy on scraped samples (HR-TEM) shows the Cu/CNS interface (Figure?2 main) and illustrate a close proximity between Cu and CNS. The lattice spacing of this representative Cu nanoparticle was measured as 0.204?nm, which is consistent with Cu (111). Cu2O with lattice spacing ca. 0.235?nm were present on the Cu nanoparticles surface in this image, however due to the negative potential applied for Cu deposition, the oxide likely results from exposure to air during sample preparation and transportation between measurements.[16] The surface area of the textured surface of CNS and the glassy carbon was measured based on the double layer capacitance on both electrodes in 0.1?M KOH. Capacitance was measured by recording anodic-cathodic charging currents (in the potential region where Faradaic processes are absent; see Supporting Information Figure?S3). The active surface area of CuNPs was additionally measured by Pb underpotential deposition (Supporting Information) of a representative sample, but could not be measured for each sample without contamination. The Cu nanoparticles typically contribute approximately 8?% to the total electrode ECSA for the CNS. To measure the physical stability of the catalyst, SEM images were collected of the particles and the CNS cross sections before and after a 6-hour reduction experiment (Supporting Information Figures S4, S5).   Figure 1. Figure 1. Open in figure viewerDownload Powerpoint slide Representative SEM images of Cu/CNS electrode with (A) low and (B) high magnification. The average particle size is approximately 39?nm (C) as measured by automated particle sizing of the micrographs.. Figure 2. Figure 2. Open in figure viewerDownload Powerpoint slide HR-TEM of electrodeposited copper nanoparticles on carbon nanospike electrode. Electrodeposited particles are imbedded in N-doped carbon nanospikes providing intimate contact between copper surface and reactive sites in the carbon. CO2 electroreduction activity was first measured by linear sweep voltammetry (LSV) in the potential range of ?0.00 to ?1.30?V vs. RHE at a sweep rate of 0.05?V s?1 as shown in Figure?3. In the presence of CO2-saturated potassium bicarbonate electrolyte, using the Cu/CNS, significant anodic shifts in the onset potential are observed compared to that under an argon atmosphere; the onset of activity in CO2 saturated electrolyte is ? 0.3?V more positive than in argon purged electrolyte. Note that unlike the featureless voltammograms obtained under an argon atmosphere, a subtle current plateau is obtained at ? ?0.9?V on electrodes with Cu nanoparticle in CO2 saturated electrolyte. But in the case of pristine CNS electrode, no activity towards CO2 reduction is observed except the onset of hydrogen evolution at much more negative potential. Larger current densities were obtained in Cu/CNS than either of the controls.   Figure 3. Figure 3. Open in figure viewerDownload Powerpoint slide LSV curves in potential range of 0.00 to ?1.30?V vs. RHE at a sweep rate of 0.05?V s?1 in 0.1?M KHCO3 under (A) argon and (B) CO2 atmosphere on pristine CNS (black), Cu/glassy carbon (red) and Cu/CNS (blue) electrodes. The current density is calculated using the electrochemical surface area (ECSA) of the electrode based on the double layer capacitance on CNS and glassy carbon electrodes in 0.1?M KOH, respectively.. Chronoamperometry (CA) measurements were conducted over a potential range from ?0.7 to ?1.3?V, which included these two reduction waves (representative data in Figure?4B for Cu/CNS and Supporting Information Figure S6?A for bare CNS and Cu/glassy carbon controls). New electrodes were fabricated for each data point. The gaseous and liquid products of each CA run were analyzed by gas chromatography (GC) and NMR (of headspace and electrolyte, respectively) to calculate overall current density and Faradaic efficiency for CO2 reduction and for each product. The overall sustained current density for CO2 reduction, JCO2 redn, increased with more negative potential (Supporting Information Figure?S6B) for all three electrodes, consistent with that shown in LSV curves. The Cu/CNS electrode had a greater propensity for CO2 reduction than either the Cu/glassy carbon or bare CNS electrodes; for instance, JCO2 redn from Cu/CNS was 5-fold higher than for bare CNS and 3-fold higher than for Cu/glassy carbon, at ?1.2?V.   Figure 4. Figure 4. Open in figure viewerDownload Powerpoint slide Fractional Faradaic efficiency of electrochemical reduction products at various potentials (A). The distribution of products indicates that up to ?0.9?V, only gas phase products are produced. At more negative potentials, the rate of CO production on the copper surface is high enough to allow CO dimerization to occur, producing C2 products and subsequently ethanol. Chronoamperometry on Cu/CNS at ?1.2?V (B) indicates that the electrode is stable although the distribution of products does change with time, beginning with a higher rate of H2 production which drops after the first 5000 seconds. Additional information including relative errors is available in Supporting Information Figure?S7. The fractional Faradaic efficiency was computed by dividing the total electrons into each product (determined independently by chemical analysis) by the total electrons passed during the amperometry experiment. The fractional Faradaic efficiencies for Cu/CNS plus the controls at a range of potentials are shown in Figure?4?A, and for Cu/CNS at ?1.2?V over a 6-hour experiment in Figure?4B (Additional data including relative error for Cu/CNS are available in Supporting Information Figure?S7). Due to experimental losses between the anode and cathode, the total fractions are less than 100?%. The Cu/CNS electrode appears to be stable, as the current density and fractional Faradaic efficiencies for each product barely decreased over the 6?h experiment (Figure?4?A). No significant changes in the Cu nanoparticle size and or CNS thickness was observed from SEM (Figures S4, S5), indicating that the Cu/CNS is stable under these experimental conditions.   At ?0.9?V vs. RHE and more positive potential, only gas phase products H2, CO and CH4 were obtained from all three electrodes with CH4 as the major product Cu/CNS. In contrast, with bare CNS and Cu/glassy carbon, CO was the major product and the CO / CH4 ratio was almost independent of potential. The higher selectivity towards CH4 in Cu/CNS indicates a higher degree of surface-bound CO hydrogenation, which is a key step in the formation of CH4.[17] At ?1.0?V vs. RHE and more negative potential, the current density of CO2 reduction increased and ethanol was produced (as a liquid soluble in the aqueous electrolyte) only from Cu/CNS. In comparison, only CO and CH4 were produced from both control electrodes. At-1.3?V vs. RHE the Cu/glassy carbon also produced trace ethylene (representative GC traces, Supporting Information Figure?S8). GC and NMR analysis in search of other products more commonly produced by copper electroreduction, such as methanol or ethane only indicated (representative NMR, Supporting Information Figure?S9) occasional trace formate from Cu/CNS.   Examining the breakdown of Faradaic efficiencies for various reactions on Cu/CNS, reveals that at ?1.2?V (Figure?4?A), ethanol conversion exhibited the highest efficiency at 63?% (that is, 63?% of the electrons passing through the electrode were stored as ethanol). Also at ?1.2?V vs. RHE, the Faradaic efficiency of gas phase products methane and CO dropped to 6.8?% and 5.2?%, respectively. The Faradaic efficiency of CO2 reduction (competing against water reduction) is 75?%. This means that under the best conditions, the overall selectivity of the reduction mechanism for conversion of CO2 to ethanol is 84?%.   The partial current density and Faradaic efficiency of each product from Cu/CNS electrode at various potentials were illustrated in Figure?5. The partial current density and Faradaic efficiency for CO and methane exhibited a volcanic shape dependence to the potentials applied. The maximum total current density and Faradaic efficiency were observed at ?1.0?V vs. RHE, and decreased when ethanol generation began. The partial current density for ethanol generation increased dramatically with more negative potential until reaching ?1.2?V vs. RHE, where the maximum Faradaic efficiency for ethanol generation was also achieved. Above ?1.2?V vs. RHE, the rate of increase for ethanol current density was slower, consistent with CO2 mass transport limitations. Data were not collected above ?1.3?V vs. RHE because hydrogen bubbles that evolved from water reduction blocked the electrode. The decline of Faradaic efficiency for ethanol above ?1.2?V vs. RHE suggests that the catalyst reached the mass-transport-limited current density for CO2 reduction, and therefore hydrogen evolved via H2O reduction at unoccupied active sites.   Figure 5. Figure 5. Open in figure viewerDownload Powerpoint slide Partial current density (J, red) and Faradaic efficiency (FE, blue) of CO2 reduction products from Cu/CNS electrode at various potentials. Previous reports of CO2 electroreduction on copper have demonstrated a variety of C1 and C2 products, including CO, CH4, CH2O2, ethane, ethylene, ethanol. Heavier hydrocarbons have not been reported as majority products.[9] Concerning the reaction mechanism, initial electron transfer to adsorbed CO2 will form CO2•?ads, which can be further reduced to COads or other C1 intermediates (CHOads or CH2Oads) with additional proton-electron transfer. CO will result from desorption of COads at this stage, or alternatively, further electron transfer to these surface-adsorbed species will lead to CH4.[1b, 13b] CO2 reduction results on the two controls, bare CNS and Cu nanoparticles on glassy carbon, indicate that both Cu metal and CNS are active for electrochemical CO2 reduction. On the Cu surface, stronger adsorption of CO exists than bare CNS, which provides stable intermediates for further reduction to CH4 on Cu/glassy carbon. In contrast, CO was released rather than reduced to CH4 on bare CNS.   Tafel plots (overpotential vs. the log of partial current density) for CO and CH4 are shown in Figure?6. For all three samples the plots are linear at low overpotential range with a slope that is consistent with a rate-determining initial electron transfer to CO2 to form a surface adsorbed CO2•? intermediate (120 mV / dec), a mechanism that is commonly invoked for metal electrocatalysts.[8b] At high overpotential range, steep slopes were obtained, probably indicating control by the combined effects of gas diffusion and ionic mass transport.[18] Comparing Cu/CNS to the control electrodes, a direct and intimate contact was introduced between Cu and CNS (Figure?2). Lim et?al. predicted a strong interaction between Cu nanoparticles and carbon, and we expect that to extend to CNS as well.[12] We expect that the strong interaction provides an environment in which a mechanism involving reactive sites on both the Cu surface and on the N-doped CNS may dominate.   Figure 6. Figure 6. Open in figure viewerDownload Powerpoint slide (A) CO and (B) CH4 partial current density Tafel plots. The Cu/CNS catalyst is unusual because it primarily produces ethanol rather than methane or ethylene. Ethanol, as a C2 product, requires carbon-carbon coupling between surface-adsorbed intermediates at some point during the reduction reaction. Recent calculations on C?C coupling on Cu(211) surfaces suggest the kinetic barriers for the coupling are strongly influenced by the degree of the adsorbed CO hydrogenation.[19] These kinetic barriers tend to decrease with increasing degree of the surface bound CO hydrogenation, which can favor the C2 products from CO2 reduction.[20] A high percentage of C2 products would indicate that coupling is preferred to desorption and loss of C1 intermediates, and this preference for adsorption may be due to the nanostructured nature of the surface. Although initial CO2 reduction appears to be the rate-limiting step, the resulting intermediate must be stable enough to persist until a second intermediate is available for C2 coupling. The coupling may be between two surface-bound C1 intermediates, or between a surface-bound C1 intermediate and a nearby C1 intermediate in solution.[17, 21]   The maximum Faradaic efficiency of ethanol for Cu/CNS is reached at ?1.2?V vs. RHE. Further increase in overpotential (?1.3?V vs. RHE) increases Jethanol, but results in a lower Faradaic efficiency due to an increase in H2 production. Hence the proton and electron transfers to C1 become more favorable to produce CH4, which provides a competing pathway against C2 coupling. The details of the reaction mechanism are still to be determined at this time, however there are some lessons in the literature that may yield insights into the high selectivity of this catalyst. Ordinarily, on bulk copper the coupled C2 would continue to be reduced to ethylene or ethane so long as the product was in contact with the copper electrode.[8a, 22] In contrast, with this experiment we have not been able to detect any C2 product except ethanol using the Cu/CNS (ethylene was detected in the control sample Cu/glassy carbon), indicating that the dominant reaction mechanism precludes competitive reduction to ethylene or ethane. Kondo, et al. reported that the electronic structure near the Fermi level of graphene is modified in N-doped graphene, where localized ? electronic states are reported to form at the neighboring carbon atoms, and propagate anisotropically around the defect due to the perturbation of the ?-conjugated system.[23] Due to electron-withdrawing effects in the graphene ?-conjugated system, the carbon atoms adjacent to nitrogen are positively polarized. This polarization may provide an active site adjacent to the copper for the C2 intermediates to adsorb, which may inhibit complete electroreduction.[24] Other doped or defected graphenes are well known to be catalytically active for reactions such as dehydrogenation.[25]   First-principles density functional theory (DFT) calculations were carried out to investigate whether the nitrogen dopant or strongly curled morphology in the CNS can help to adsorb the C2 intermediates. As CNS has a similar structure to multilayer graphene, a graphene sheet is adopted to model the interaction between CNS and the C2 intermediates. The dimer of CO, OCCO, was chosen as a C2 intermediate candidate[19] for modeling of the interaction with CNS. For a pristine graphene sheet, our calculations suggest the binding energy between OCCO (through one oxygen atom) and graphene is 0.19?eV with a separation distance ?2.95?Å (Supporting Information Figure?S10?A). For N-doped graphene, the N dopant and adjacent carbon atoms become more active so that the binding energy with OCCO is increased to 0.64?eV with the separation distance shortened to ?2.70?Å (Supporting Information Figure?S10B). The tripling of the binding energy to 0.64?eV clearly indicates that the C2 intermediates, once formed, can be adsorbed by N-doped CNS fairly strongly and may not desorb easily at room temperature. Furthermore, it is important to note that CNS are puckered and curled, indicating local corrugation on the surface. It has been shown previously that local deformation or buckling could enhance the molecular adsorption on carbon nanotubes and graphene.[26] Here we also considered the buckling of pristine and N-doped graphene to investigate the local curvature effect on OCCO adsorption. Upon buckling, the binding energy between OCCO and the concave surface of pristine graphene is increased to 0.34?eV (Supporting Information Figure?S10C), while the binding energy between OCCO and the concave surface of N-doped graphene is enhanced to 0.74?eV (Supporting Information Figure?S10D). Therefore, the corrugation and curvature naturally embedded into CNS could also help to strengthen the binding between CNS and the C2 intermediates. In addition, we studied the interaction between OCCO and the copper surface, and found that a strong covalent binding is present (when the molecule approaches the Cu surface oriented with one end closer to the surface) with the separation distance reduced to ?1.98?Å and binding energy increased to ?1.21?eV (Supporting Information Figure?S11). Compared to this relatively strong covalent bond, the binding between OCCO and CNS is weaker, though strong enough to prevent easy desorption of the C2 intermediate. The calculations offer important insights into the observed selective reduction, and we expect that the oxygen atom on one end of the C2 intermediates is covalently bound on reactive copper surface for complete reduction to -CH3, while the oxygen atom on the other end of the C2 intermediates is adsorbed on less reactive CNS and thus protected from complete reduction (hence forming -CH2OH), thereby providing a pathway towards selective reduction to ethanol. The possibility that a synergistic effect between Cu and CNS is responsible for the selectivity is surprising given the large size of the Cu nanoparticles, however there is no doubt that the Cu is necessary for this reaction as bare CNS do not produce the same products. Likewise, Cu nanoparticles nucleated on glassy carbon (or any other copper reported to date) do not produce the same products without CNS. While the Cu particles are relatively large, they are on the scale of the CNS which are around 50?nm in length and tend to be imbedded within the spikes. A more detailed understanding of the reaction pathway of such selective reduction of CO2 to ethanol warrants further study. Conclusion   We report an electrocatalyst which operates at room temperature and in water for the electroreduction of dissolved CO2 with high selectivity for ethanol. The overpotential (which might be lowered with the proper electrolyte, and by separating the hydrogen production to another catalyst) probably precludes economic viability for this catalyst, but the high selectivity for a 12-electron reaction suggests that nanostructured surfaces with multiple reactive sites in close proximity can yield novel reaction mechanisms. This suggests that the synergistic effect from interactions between Cu and CNS presents a novel strategy for designing highly selective electrocatalysts. While the entire reaction mechanism has not yet been elucidated, further details would be revealed from conversion of potential intermediates (e.?g. CO, formic acid and acetaldehyde) in future work. Acknowledgements   This research was conducted at the Center for Nanophase Materials Sciences, which is a Department of Energy (DOE) Office of Science User Facility. Ancillary Supporting Information   1 1a Y. Hori, K. Kikuchi, A. Murata, S. Suzuki, Chem. 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Nightlife industry seeks its place in the sun

Make Mumbai 24 x 7 was the buzz word at Indian Nightlife Convention and Awards 2016 as the industry debated as to how create a more vibrant night life which in turn would be a boon to the restaurant industry. India Nightlife Convention and Awards (INCA) 2016 presented by Danke in association with Johnnie Walker, powered by Dineout, the intellectual property of Kickstart Entertainment and an initiative by National Restaurant Association of India (NRAI) brought India’s nightlife industry together. It is the first platform specifically designed to bring together and recognize the various stakeholders of one of India’s most vibrant and fastest growing Industries – Nightlife. The 25th morning began with a customary lighting of the lamp followed by a dynamic opening speech by Riyaaz Amlani, President NRAI. Riyaaz spoke about the revenue that the nightlife industry contributes to the economy and the need for regulation and easy single door policy to make doing business smoother. He went on to highlight the need for the leaders of the hospitality trade to bring in a more ethical and streamlined approach to doing business as a club or bar. National Restaurant Association of India strongly supports the India Nightlife Convention & Awards” said Riyaaz Amlani, adding, “The Contribution of the Nightlife industry also known as PBCLs (Pubs, Bar Cafes, and Lounges) to the nations GDP and employment has largely gone unrecognized. Currently there are over 6200 licensed bar premises, contributing over 11,500 crores to the Indian economy growing at an astonishing CAGR of 20% making it the fastest growing Industry in the country outperforming the Indian IT Industry and beating GDP growth rates 3x employing over 20 Lakh people. The Nightlife business is also the fastest growing segment in the overall foodservices space, growing twice as fast as QSRs and Casual Dining segments. The time has come for the Nightlife industry to be recognized as an independent booming Industry of its own.” Mr. Aaditya Thackeray, the keynote rhetorician at the convention then discussed his plans to help revive the nightlife of the city through amending necessary laws.  Aaditya Thackeray the new emerging dynamic leader of the Shiv Sena aims to help in establishing the financial capital of India as a tourism hub helping in generate revenue, employment and paving the path to a safer city with malls, theaters, food establishments, chemists, convenience stores staying open 24X7, and creating special nightlife entertainment zones in non-residential areas. He made an announcement saying that his current focus is the Single Window Licensing Policy for the food service industry which will be getting a nod from the Government very soon.  Those that spoke on day one of the convention included Riyaaz Amlani (President, NRAI and CEO & MD, Impresario), AD Singh (Olive); Sophia Sinha (Moet Hennessy), Kishore DF (Bang on Consulting), Himanshu Vaswani (Bajao), Ayaz Basrai (The Busride), Rahul Singh (The Beer Café), Jay Singh (JSM Corporations), Karan Kapur (Irish House) and many more.  International Speakers included Lutz Leichsenring (Berlin Clubcommission), Ewan Gunn(Diageo), Bradley Drummond (Harman International). The regional award winners were also announced at intervals throughout the first day of the convention. Day two saw a number of influential speakers with sessions taking place at two different stages: one at the ballroom and one at the terrace garden. Bollywood actor Imran Khan, David Desouza (Tito’s), Sandeep Singh (Bira), Gaurav Gupta (Danke), Rahul Mehra (Gateway Brewing), Sohail Arora (Krunk), Naveen Deshpande (Mixtape), Keenan & Ryan Tham (Trilogy), Dino Morea (Playground), Mona Juneja (Butter), Priyank Sukhija (Lazeez Affaire Group), Manu Chandra (Olive), Tanya Swetta (id8 media solutions), Malini Agarwal (Miss Malini), Toshit Bharara (Zomato), Rishi Jaitly (Twitter), Shatbhi Basu, International speaker Alan Miller (Night Time Association Industries) and many more came together to speak on various topics pertaining to nightlife. Gaurav Gupta CEO, Danke Exim India Pvt. Ltd said, “We are very proud to be a part of INCA as there cannot be a better platform than this to announce the launch of Danke to the who’s who of the Nightlife industry and we look forward to redefine the beer culture in India.” Also seen present were members of the Advisory Board – Riyaaz Amlani (President, NRAI & CEO/MD, Impresario Entertainment & Hospitality Pvt Ltd), AD Singh (Owner, Olive Bar & Kitchen Pvt Ltd), Dilip Joshi (Consultant for Restaurants, bars, nightclubs & Lounges), Kishore DF (Director, Bang On Consulting), David DeSouza (Owner, Tito’s Goa) and Jay Singh (Co -Founder and Executive Director, JSM Corporation Pvt Ltd), title sponsor Gaurav Gupta (Danke Exim India Pvt Ltd), Bradley Drummond (Solutions Manager at Harman Nightlife), Ewan Gunn (Diageo Whisky Master), Alan Miller (Chairman & Founder at Night Time Industries Association) and all partners and sponsors.   Speaking on the success of India Nightlife Convention & Awards 2016, Aman Anand Director of Kickstart Entertainment said, “We are proud to have presented a huge prospect to the industry enthusiasts helping them gain insights and the personal experiences of International renowned speakers as well as felicitating the best in the bar and nightlife industry. The event attracted attendees from across India and assisted the nightlife peers to connect and develop a social network thereby helping them build their customer base. After the success of the first edition of India Nightlife Convention & Awards, we are looking forward to taking INCA a notch higher in 2017.”   Riyaaz Amlani, President, NRAI said, “It was great to be a part of an intellectual property like India Nightlife Convention & Awards. The whole idea of creating a nightlife community like INCA and promoting accessibility, ideation, cross-pollination and development was victorious in every possible way. All stakeholders of the industry whether musicians, restaurant owners, talent or government authorities were present at one venue, networking and helping contribute to the vibrant nightlife of the country. It has helped in nurturing a cultural bridge creating better conditions for the nightlife industry to flourish.” BOX Below are the various award categories listed down along with the national winners:  Best Dive Bar-The Ghetto/The High Spirits Cafe Best Open Air Bar-AER Best Bar Food-Monkey Bar Best Café Bar-Heart Cup Coffee/Beer Cafe Best Debut Bar-Masalabar Best Bar Chain-Social Best Beer Bar-Doolally Taproom Best Cocktail Bar-PCO Best Resto Bar-Café Zoe Best Sports Bar-Underdoggs Sports Bar Best Bar in Hotel-The Library Bar Best Nightclub-Trilogy Best Venue for Live Performance-Bluefrog Best Wine Bar-The Tasting Room Best Concept Bar-Bar Stock Exchange Best Bar Interior-Social Best Lounge-Asilo Best Pop-up- Playground Best Promoter The Wild City Best Artist Manager-Only Much Louder Best Live Bands/Acts-Peter Cat Recording Co. DJ of the year-Nucleya Bar of the year-Social Best F&B Director-Mayank Bhatt Best Music Event Festival-Bacardi NH7 Weekender Best Bartender/Mixologist-Nitin Tewari/ Dimitri Lezinska Lifetime Contribution Award-David DeSouza

AIDA holds Seminar on Bio-ethanol and Effluent Treatment for ZLD

The All-India Distillers’ Association (AIDA) recently held a 2 day Technical Seminar in Hyderabad with the National Sugar Institute (NSI) , Kanpur, as co-organiser, for brainstorming sessions on the production of Ethanol / Bio fuels from current and new feed stocks, improving fermentation and distillation efficiencies, quality control of alcohol and liquor and Effluent Treatment technologies to achieve Zero Liquid Discharge (ZLD), as mandated by the CPCB.

The AIDA seminar in Hyderabad attained utmost importance in view of the priority of production of ethanol and bio fuels being extended by the Govt. of India for enhancing production and availability of bio ethanol for blending with petrol / motor fuel.  

The present availability includes production of ethanol from sugarcane molasses and various grains (primarily used for potable purposes).  The availability of molasses at present is almost flat and is not expected to substantially increase in any future distance, thus we are barely able to touch 4-5% of ethanol for blending requirements”, said V.N. Raina, Director General, AIDA. 

There was a need to look for new feed stocks with use of potent enzymes, on priority basis to increase production and availability of ethanol.  “The seminar had various presentations and papers presented by different technology providers, technical experts and industry experts, on various alternatives available to us for producing ethanol from different sources and improved technology with effective use of enzymes”, said Raina. 

The potential feed stocks including grains, cassava, sweet potato, sweet sorghum and beet etc  along with cellulosic and ligno cellulosic materials like wheat stalk / straw, rice husk, , bamboo, agricultural waste etc., along with forestry waste which are  few feed stocks which can be used to meet increasing fuel requirements.

Similarly Effluent Treatment Technologies to achieve Zero Liquid Discharge (ZLD) either through incineration or bio composting after use of bio methanation, R.O and MEE has now been approved by the CPCB and are now available to the industry as the technology to achieve Zero Spentwash Discharge (ZSD).

The seminar’s opening and introductory remarks were delivered by AIDA’s Director General, followed by the arrival of the Chief Guest Dr. Narendra Mohan, Director, NSI, Kanpur.

Along with Dr. Mohan and V.N. Raina, Sanjay Desai, M.D., Excel Engineers, K.P. Singh, Director (Operation) Radico Khaitan and Dr. H.C. Bhandari, MD, Crest Biotech, honoured the guests and lighted the inaugural Lamp.

On day one, there were a number of presentations. Among other speakers, Sandeep Chichbankar from Excel Engineers & Consultants made a presentation on ‘E-max’ Design Technology for Process Efficiency and Optimum Energy Economy in molasses/grain based ethanol plants.

K.P Singh, Radico Khaitan Ltd, presented a case study of Innovation and Improvement in Radico Khaitan Ltd. Dr. Santosh Kumar, NSI Kanpur gave a talk on Indian Alcohol Industry-Future Challenges. There was also a presentation by Christophe Teste, Leaf Technoloy on Distilleries Profitability Maximisation Through Industrial Performances Optimisation.

On day two, among other speakers, Tushar Patil and Sandeep Chichbankar, Excel Engineers & Consultants, spoke on Latest Technology Adoption for Improvement in Overall Distillery Performance. Pramod Pillai, Praj Industries Ltd, spoke on Sustainable Solutions-Praj’s Advanced Technologies, while Rajeev Gupta, Jindal Stainless Limited, made a presentation on Stainless Steel in Distilleries-Moving Towards Sustainable Solutions.

There were also presentations by Anil Kumar Sharma, Food and Biotech Engineers (I) Pvt. Ltd, on Application of Multiple Effects Evaporator to Achieve ZLD and Dr. H.C. Bhandari, Crest Biotech, on 3RR and ZLD.

Alongside the seminar there was also an exhibition is to enable technology and equipment providers, machinery and appliance manufacturers and suppliers and technical experts to showcase themselves.  

AIDA has long been at the forefront of the ethanol, bio-fuels, discharge and related issues. The Hyderabad seminar comes on the back of its strides in studying and developing solutions for the use of enzymes for quality improvement and higher recoveries through fermentation & distillation including production of ethanol and effluent treatment technologies for Zero Spentwash Discharge (ZSD).

AIDA’s constant endeavour has been to bring out, for the benefit of its members, the latest developments in distillery technologies on production, fermentation, distillation and improvements in liquor quality and most importantly the Effluent Treatment technologies to achieve Zero Spentwash Discharge (ZSD).

Matters of technical feasibility, applicability and its availability in different fields of the distillery industry, that of fermenation, distillation, improvement in recoveries, water conservation, energy conservation, ethanol produciton for blending with petrol and effluent treatment to achieve ZSD and all such subects of importance including policy matters have been thoroughly looked into by the association.

Latest technologies with regard to fermentation including use of enzymes to improve recovery and quality of alcohol and water and energy conservation are a vital subject for the distillery industry today.

The government has now prescribed compulsory ZSD for all the distillers, it is therefore not only important but necessary for distillers to get acquainted with the various technologies, schemes and methods to achieve ZSD, as approved by CPCB.

 

The subject matter of Effluent Treatment to achieve Zero Spentwash Discharge as prescribed by the Ministry of Environment and Forests (MOEF) and Central Pollution Control Board (CPCB) under CREP programme is a burning issue today, particularly under the Government of India’s programme of Cleaning Ganga (priority) as also all the rivers in the country under the “Swachh Bharat Abhiyan”.

The subjects which are of prime focus are fermentation and distillation technologies to improve alcohol recoveries and quality from molasses, in the wake of heavily increased requirement of alcohol in very near future and water – energy conservation in distilleries production

There is no second opinion that improvement in fermentation and distillation technologies is the constant need for the industry to improve recoveries of alcohol from available quality of molasses vis?a?vis the policy of the government to increase percentage of ethanol blending with petrol from the present 5%. It is all the more important for the industry to increase its production as also to widen the field of its sources of raw?materials and feed stocks.

The industry must always endeavour to conserve water and energy usage and ensure recycling of waste water as much as possible for ensuring reducing consumption of water and energy in the production process.

The lowering of the usage of water in production process which ultimately results in lowering quantum of discharge of waste water (effluent) will in turn reduce the effluent treatment load on the unit thereby lowering down the burden of treating the effluents to that extent.

Efficient fermentation is therefore the key to increase production, improving quality and cost reduction.

Regarding Distillery Effluent Treatment Technologies to achieve Zero Spentwash Discharge AIDA believes that no effluent what so ever should be allowed to flow into the rivers or any water body.

Scotch remains key driver for Diageo in Asia Pac Region

According to a recent interaction between top corporate heads and Sam Fischer, President – Diageo Greater China and Asia (given its strategic focus, Diageo separates management responsibility for India from Asia Pacific), the area Fischer is responsible for is about 11% of Diageo’s net sales and about 10% of operating profits.

According to Diageo, the aforementioned market already represents 100 billion pounds in beverage alcohol sales which is a third of global consumption. It has a large fast growing middle class population which is becoming increasingly urbanized and an increasing proportion of that growing population are affluent consumers. Last year, Asia also recorded the highest increase in high net worth individuals, up nearly 9%.

The beverage alcohol market is comprised mainly of beer and Chinese white spirits, and we selectively participate in both categories with Guinness and our stake in Shui Jing Fang. International style spirits account for 10% of the region’s net sales and has a great opportunity to increase its penetration”, said Sam Fischer, President – Diageo Greater China and Asia, in his summation ahead of a Q&A virtual session.

He said that within international style spirits scotch is the largest category across the region, double the size of Cognac, and therefore Diageo, with its strength in scotch is the market leader in international spirits in every major market with the exception of China.

In this context our strategy is to drive growth by increasing penetration of international style spirits. The execution of the strategy is based on 5 key areas: Win in scotch; Strengthen our local premium core brands; Continue to grow reserve; Innovate to broaden our participation to recruit new consumers and all underpinned by driving productivity to invest in growth”, Fischer said.

He said that given the size of the company’s scotch business it forms the biggest part of its premium core offering in many markets. However there are markets where it reaches scale through local brands and categories, such as beer in Indonesia with Guinness, rum in Australia with Bundaberg, Chinese white spirits in China with Shui Jing Fang. “So driving growth means strengthening our local premium core brands in every market. Last year we grew these brands and I expect that momentum to continue in F17”, said Fischer.

Given the growing number of affluent consumers in the region, we have an exciting opportunity to accelerate growth from our reserve brands. The performance of our reserve portfolio is an area I am particularly proud of as it represents an excellent example of how Diageo can use our capabilities and strengths to deliver sustained growth. We have an unrivalled portfolio, a proven operating model and high quality marketing capabilities on luxury, and we have pioneered the Johnnie Walker House retail concept as embassies of Scotch whisky to mentor consumers and showcase our brands”, Fischer explained.

Accordingly, the biggest reserve markets in the region are China, with Chinese White Spirits and scotch, Taiwan, mainly scotch, and Diageo has a big growth opportunity in Australia. To grow Reserve will remain a focus for the region with Chinese White Spirits and scotch being the core priorities through Shui Jing Fang, Johnnie Walker and its Malts portfolio. The company also has an opportunity to expand beyond these categories and continue to build its luxury vodka, bourbon, gin and tequila.

Last year I spoke about how key innovation is in enabling us to broaden our participation across different price points and categories to drive recruitment of new consumers. We have made significant progress in this area. Products such as Smirnoff Midnight 100 in Thailand, Guinness Zero in Indonesia, Master distiller No. 8 in China, and the W range in Korea have proven to be very successful at expanding our offering into new occasions”, said Fischer.

Starting with South East Asia Fischer said it is over 20% of the region net sales and is one of Diageo’s most diverse and vibrant markets, consisting of 15 different countries in different stages of development and including markets with high levels of volatility. The market has about 10% of the global population, more than half of consumers are under 30s and 80 million new consumers are expected to enter legal drinking age over the next 10 years. It is a compelling consumer opportunity. Within international spirits scotch is the largest and one of the fastest growing categories, and Diageo is the leader in this category in every country.

In fact we are the leader in international spirits overall, being double the size of our nearest competitor. Our three biggest markets, representing 75% of our business, are Thailand, Indonesia and Key Accounts. In both Thailand and Indonesia our strategy is similar; growing scotch in Thailand and beer in Indonesia, while broadening our participation into other categories” Fischer said.

He explained that Thailand has seen a relatively stable period of low macro-economic growth.We had to navigate some volatility in the first half of last year due to reduced tourism and regulatory restrictions on outlet sales. Excise duty increases impacting the imported whisky category has also led to consumers trading down into local spirits. We have also seen consumers shift away from the modern on trade to more casual food and drinking outlets. Despite these challenges last year we have gained 1.4ppts of share in imported whisky, which followed the 4ppts of share achieved the previous year”.

Great execution against the “Keep Walking” campaign, increased awareness of the Johnnie Walker trademark by 16%, making Johnnie Walker the most recognised whisky trademark in Thailand, he said. The company also extended the occasions for Black Label with the successful Black Highball program, which promoted Black Label and Soda cocktails in over 150 premium reserve outlets.

In parallel to growing our scotch business, we are also working to broaden our participation. Thailand is home to a very large beer market and last year we launched Smirnoff Midnight 100 Guarana to recruit consumers from beer. Smirnoff Midnight 100 Guarana stands out as a great example of local adaptation of a global idea. The naming was grounded in local culture whilst the global liquid and positioning remained unchanged. It recruited 700k consumers into the Smirnoff brand and it achieved 22% share in the ready to drink segment. All of this achieved through a ruthless focus on execution and investing in very specific growth drivers. This focus will remain in F17 as we continue to expand the brand into different formats”, said Fischer.

In the Indonesia market Diageo plays at scale in the growing beer segment, a platform it can use to grow its spirits business.

Last year we were very quick to adapt to the new regulations banning off trade sales of beer by restructuring the commercial team and reviewing our outlet coverage. After a challenging first half, beer net sales were up 4% for the full year. Guinness Zero, which was up 42%, and Guinness Limited Edition, which celebrated Indonesia pride, are both expanding our consumer reach and relevance. The designs were co-created with Indonesian millennial influencers and were grounded in a culturally relevant idea of Batik, a much loved and respected Indonesian tradition/art”, said Fischer.

Moving on to Greater China, Fischer said Diageo’s Greater China business is also over 20% of net sales in the region with China being 60% and Taiwan 40%.

China is the single largest beverage alcohol market in the world. It has positive demographics as 21 million LDA consumers will enter the market every year over the coming years. There is strong growth in income as China has pulled hundreds of millions of its citizens out of poverty and by 2022, 630 million Chinese — or 75% of the nation’s urban population — will be classified as middle class. And today 57% of the population is already living in urban areas compared to 36% in 2000. These all contribute to a growing beverage alcohol market.

Fischer pointed out that Baijiu, accounts for about two thirds of the beverage alcohol market and Diageo is the only international spirits company with a direct participation in this category with a 40% stake in Shui Jing Fang: an established local super premium brand with 600 years of heritage. There is also a large penetration opportunity for international style spirits which represent just 2% of the NSV pool.

The consumer environment is changing fast, with younger consumers preferring to spend more time at home and online to connect with friends, resulting in rising home parties’ occasions and a decline in modern on trade traffic. Consumers are also more open to new offerings as status is no longer all about materialism but increasingly about experience, particularly amongst millennial consumers. This means there is a growing opportunity for brands with purpose, heritage, provenance and craft credentials such as Johnnie Walker and our single malts to win. Premiumization continues to be a strong underlying trend with consumers looking for quality international brands at accessible price points”, Fischer said.

Scotch is the company’s second largest category. The anti-extravagance campaign reduced spend in the Traditional on Trade channel, especially in high end outlets. As a result, competition increased in the Modern on Trade channel, making this channel with its expensive contractual volumes un-profitable. “Hence our decision to pull out of those contracted outlets which negatively impacted our scotch business, in F16 down 34%, while underlying depletions were down double digit”, said Fischer.

According to him, more importantly these changes have opened up the scotch opportunity for the company. The opportunity for scotch in China is now in super premium where Diageo leads driven by Johnnie Walker Blue Label and its Malts. The number of whisky bars or collectors club are increasing in tier 1 cities, with over 100 new bars opening last year, with a growing trend of single malts as consumers look for brands with quality and heritage. “Over the last 12 months we made fundamental changes to our Diageo China business to establish stronger foundations to support future profitable growth particularly in the super premium segment, and in this segment scotch is gaining share over cognac”, said Fischer.

Moving onto Taiwan, Fischer said it was an outstanding market for the company, largely made of scotch, which has delivered 9% CAGR net sales growth over the last 6 years, largely driven by The Singleton.

Fischer then went on to developed markets in the region, starting with North Asia

North Asia is also about 20% of my business, with South Korea representing approximately 2/3 of the business and the remainder being Japan. In South Korea we are the market leader in scotch with Windsor which accounts for three quarters of our sales. In Japan, spirits brands account for two thirds of NSV, with the remainder generated from RTDs and beer.

South Korea continues to be an attractive opportunity for us. Despite the recent GDP slow down, it is one of the largest and most robust economies in Asia. It has a vibrant beverage alcohol market, with a strong drinking culture amongst both men and women”, Fischer remarked.

However, he said consumer behaviour is changing. Consumers are moving away from the traditional on trade occasions, which was largely corporate entertainment driven, and it has been the stronghold of the scotch business.More than 60% of our business is still linked to the traditional on trade and we haven’t fully unlocked the opportunity to leverage the rest of the Diageo portfolio. Our strategy in South Korea is clear, and it is about continuing to maximise the profitable but declining business we have with Windsor, which remains an important generator of funds, while we look to develop categories out of the traditional on trade. This will include the development of Johnnie walker and Guinness in modern on trade, causal hang outs and modern off trade”, he said.

Moving on to Japan Fischer said it is the world’s 3rd largest economy with an estimated beverage alcohol market value of 11bn pounds. It represents an untapped growth opportunity for Diageo as the company currently has less than 1% share of this market.

Japan has an ageing declining population but beverage alcohol is still a vibrant and dynamic market and the category trends are positive for the categories and segments where we operate, as Beer, Sake and Sochu, which together make up over 70% of beverage alcohol market value, are in decline and losing share to whisky, RTD, premium beer and wine”, said Fischer.

Diageo’s route to consumer here consists of two joint ventures which gives it access to different channels, one with Kirin for premium core spirits, RTDs and beer and one with Moet Hennessy for its luxury spirits portfolio. “Whisky is a hot category in Japan and last year our scotch business was up 21%. But we want to do more as we currently only have 5% of total whisky”, Fischer said.

Ending his summation with his home country Australia, Fischer said shifting consumer lifestyles and twice yearly duty increases have impacted beverage alcohol consumption per capita as the excise duty system favours wine and beer, with spirits and RTD categories disproportionately highly taxed. Despite this, spirits value has grown ahead of other beverage alcohol categories over the last five years, driven by accelerated growth in premium and above segments. The Australian market has a significantly larger RTD category than other markets, and most major spirits brands offer RTD formats. Diageo is a market leader in both spirits and RTD.

In Australia, which is about a quarter of my business, we operate through a sales and manufacturing IMC and distribute through third parties in New Zealand and the South Pacific Islands. Spirits account for more than half of market NSV, with RTDs contributing the remainder. Our medium term strategy is to grow penetration and drive premiumisation by strengthening our premium core, revitalize the RTD category and accelerate growth in reserve”, said Fischer.

Ethanol, Fruit Ripening, and the Historical Origins of Human Alcoholism in Primate Frugivory

ROBERT DUDLEY Department of Integrative Biology, University of California, Berkeley, Berkeley, California 94720 and Smithsonian Tropical Research Institute, P.O. Box 2072, Balboa, Republic of Panama

SYNOPSIS Ethanol is a naturally occurring substance resulting from the fermentation by yeast of fruit sugars. The association between yeasts and angiosperms dates to the Cretaceous, and dietary exposure of diverse frugivorous taxa to ethanol is similarly ancient. Ethanol plumes can potentially be used to localize ripe fruit, and consumption of low-concentration ethanol within fruit may act as a feeding stimulant. Ripe and over-ripe fruits of the Neotropical palm Astrocaryum standleyanum contained ethanol within the pulp at concentrations averaging 0.9% and 4.5%, respectively. Fruit ripening was associated with significant changes in color, puncture resistance, sugar, and ethanol content. Natural consumption rates of ethanol via frugivory and associated blood levels are not known for any animal taxon. However, behavioral responses to ethanol may have been the target of natural selection for all frugivorous species, including many primates and the hominoid lineages ancestral to modern humans. Pre-existing sensory biases associating this ancient psychoactive compound with nutritional reward might accordingly underlie contemporary patterns of al- cohol consumption and abuse

INTRODUCTION The widespread occurrence of fermentative yeasts in ripening and ripe fruits indicates potential co-option of associated ethanol for use as a behavioral cue by vertebrate frugivores (Dudley, 2000, 2002). In particular, ethanol plumes might serve in localization of these transient nutritional resources, whereas ethanol consumed during the course of frugivory could act as an appetitive stimulant. Because humans are ances-trally derived from frugivorous primates, preference for and excessive consumption of alcohol by modern humans might accordingly result from pre-existing sensory biases associating ethanol with nutritional reward. Little is known, however, about either the natural occurrence of ethanol within fruits or the behavioral responses of frugivorous animals to such cues. As agents of both microbial decay and fermentative activity, yeasts are widespread both on and inside fruits (see Last and Price, 1969; Cipollini and Stiles,1992, 1993b; Spencer and Spencer, 1997). Anaerobic fermentation of sugars by yeasts yields ethanol. This metabolic pathway emerged in yeasts concomitantly with the shift by angiosperms from small wind-dispersed seeds to larger and more fleshy vertebrate-dispersed fruits during the late Cretaceous into the Paleocene (see Erikssonet al., 2000; Benneret al., 2002). Ethanol expression by fermentative yeasts appears to have specifically evolved to inhibit activity of bacterial competitors within ripe fruit (Ingram and Buttke, 1984), and ethanol plumes emanating from ripe fruit might thus have provided useful sensory information, both diurnally and nocturnally, from the very inception of mammalian frugivory. Given this historical presence of yeasts that consume sugars, plants correspondingly express a diversity of antifungal compounds within developing and ripe fruit to impede decomposition (see Janzen, 1977; Borowicz, 1988b; Cipollini and Stiles, 1992; Cipollini and Levey, 1997ab,c).Because microbial decay reduces the likelihood of vertebrate dispersal (Herrera, 1982; Borowicz, 1988a; Cipollini and Stiles, 1993a), the evolutionary pressures for effective antifungal measures that prevent spoilage are substantial.

The phenomenon of ripening, however, involves relaxation of defenses against premature consumptionboth by potential dispersers and by microbial pathogens (Thompson and Willson, 1979; Herrera, 1982; Janzen, 1983). Fruit ripening involves a coordinated series of changes in color, texture, volatile expression, and the conversion of starch to sugars (Brady, 1987; Tucker, 1993). In aggregate, these changes indicate suitability for consumption and dispersal by a vertebrate frugivore. As a consequence, fully ripe fruits are susceptible to microbial decay, an outcome that can interfere with the plant’s evolutionary goal of consumption and dispersal by vertebrates (see Janzen, 1977; Borowicz, 1988a; Cipollini and Stiles, 1993a). Microbes, invertebrate fruit consumers (especially insect larvae), and vertebrate dispersers can thus be viewed as competitors for access to a rich but transient nutritional substrate. In spite of the possible significance of ethanol for frugivore behavior and ecology (Levey and Mart? ?nezdel Rio, 2001), knowledge of fermentation for non-domesticated fruits in natural ecosystems is confined to only several examples. Eriksson and Nummi (1982; see also Forsander, 1978) determined fairly low ethanol contents (0.05–0.3% w/w) for rowan berries, rosehips, and hawthorn fruits in autumn and winter conditions in Finland. Such temperate-zone fruits are unlikely, for reasons of low ambient temperatures alone, to be characterized by particularly high ethanol concentrations. Fermentation of fruit crops is instead more pronounced in warm and humid environments that promote both yeast growth and rapid decomposition. Dudley (2002) presented ethanol data for three fruiting taxa in a Neotropical forest, and found that pulp of ripe and very ripe palm fruits (Astrocaryum standleyanum) contained ethanol at concentrations of about 0.5% and 0.6%, respectively. The present study extends existing data on A. standleyanum to include parallel measures of texture and color for quantitative assessment of fruit ripeness, and also compares larger sample sizes of fruits taken both directly from the infructescence and from the ground where a greater range of decompositional conditions is available. A. standleyanum is a common palm species in lowland Panamanian rainforest, and bears large crops of orange fruits that are consumed by red-tailed squirrels, spiny rats, kinkajou, Central American agoutis, collared peccaries, and white-faced capuchin monkeys (Hladik and Hladik, 1969; Croat, 1978; Smythe, 1978, 1989; Hoch and Adler, 1997; Kays, 1999). This palm therefore represents an appropriate target species for evaluating the potential role of ethanol in the sensory and nutritional ecology of mammalian frugivores.Moreover, palm fruits have been proposed (together with figs) to be keystone resources for Neotropical vertebrate frugivores (Terborgh, 1980). Broad biogeographic and taxonomic screening of angiosperm fruits for ethanol content is beyond the scope of the present paper, but demonstration of ethanol-associated ripeness cues in palms may nonetheless be of general relevance for those frugivorous primates predominantly associated with tropical rain forest.

MATERIALS AND METHODS Field collections and laboratory measurements were carried out on Barro Colorado Island (BCI), Republic of Panama, in May and June 2002 during the rainy season (ripe and over-ripe fruits), and in December 2002 (unripe fruits). Fruits were knocked down from infructescences using either a slingshot or thrown rocks (fruits thus obtained are hereafter referred to as hanging fruits), or were collected at the base of fruiting trees ( i.e., fallen fruits). Following transport of fruits within a closed plastic bag to the laboratory on BCI, measurements were made either immediately or within three hours of collection. In the latter case, individually bagged fruits were kept within a cold room at 108C. Fruits were visually categorized as being either ripe or over-ripe; obviously rotting fruits were not used for measurements. Over-ripe fruits were never obtained from infructescences, and thus were only collected from the ground. Spatial heterogeneity of ripeness within an individual fruit was sometimes pronounced, particularly for fallen fruits. In these cases, all measurements were confined to a visually homo geneous region of the fruit. Wet masses of the exocarp (skin), mesocarp (pulp), and endocarp (seed) were also measured on twenty ripe fallen fruits. Color reflectance spectra, puncture resistance, sugar content of the pulp, and ethanol concentration of the pulp were measured on all collected fruits. Reflectance spectra of the skins were determined using a portable spectroradiometer (Colortron II; Lightsource)

Vijay Amritraj: A patron of Grover Wines

In a one on one interaction with Ambrosia, Vijay Amritraj talks about his association with the Grover family, the Vijay Amritraj label and how the company is planning to add 30 new international markets to its portfolio by the end of this fiscal year. Vijay Amritraj, a renowned name in the Indian and international tennis sports industry, having aced singles and doubles tennis matches during the span of his tennis career, has launched his label in association with Grover Zampa at a celebrity-packed Wimbledon themed party at St James’ Court, a Taj Hotel in London, during the Wimbledon fortnight in July, 2014. Amritraj wears many hats at the same time. He is a worldwide renowned tennis player, an actor as MI6 agent Vijay in John Glen’s James Bond Octopussy to launching his own wine label, he has addressed each assignment with panache. The Grover family and Amritraj being friends for more than a decade thought of launching Vijay Amritraj label. “Grover family and I have been friends for a long time and when they realised that the only liquor that I drink is wine because I never really acquired any taste for liquor is when Kapil Grover said that we need to develop a wine that firstly, you would like and secondly the one for which we can really kind of work with you to brand it. On the other hand, I agreed because as long as long as I am fully involved from day one for the making of this wine which is what we both decided; and as long as the grape is Indian. That’s when Kapil asked that why is that so important and I told him that when I played tennis for the first time and travelled the world nobody could really believe that a tennis player actually came out of India. And so till I proved myself to be one of the best in the world which is exactly what we are doing with the wines,” said Amritraj. “We started with a product where we actually worked together and develop it into something that I would actually drink. I endorsed two brands and both the brands are something that I have used from day 1 which had nothing to do with wine. And I think I wouldn’t like it to be called as an endorsement but I think it is more like a question of partnership where you actually use it, drive it wear it and it is something that you grow up with. So that’s the way you end up associating with a liquor brand and so people can see you in it you know,” stated Amritraj when questioned. He believes that whenever people talk about wines they frequently highlight wines made in France, Italy, Spain and Chile etc. He expressed, “With wine revolution coming in and the consumer engagement and awareness, Grover’s are trying to change that definition even for the world market by producing fine quality of wines. I am proud of the fact that this is something that I always wanted to do and it has been an enjoyable run to work with Sumedh Singh Mandla and the entire Grover family who make such interesting products. I think the design of the bottle is extremely well received and so the quality of wine speaks for itself. “It’s like going to a new restaurant. You can get people for the first time, but not for the second time unless they really like it,” he stated. As informed by Mandla, CEO, Grover Zampa Vineyards the company’s VA collection has been performing fairly positive in the French market, followed by United Kingdom and Japan. “We already have Vijay Amritraj wine now available in ten countries apart from India. In the initial response it has been doing very well, in the UK we have concluded two years of the introduction of this wine. Beside Japan and UK, USA and Germany has picked up the wine very well. I think these are initial days and wine takes a lot more time. By the time we reach next year end we will outreach atleast 20 new international markets. For a debut wine to win nine international awards in a span of 20 months is an achievement in itself,” said Amritraj. The company aims to grow their business 20-30% yearly, expecting an equivalent growth from their international portfolio. Therefore, they are looking forward at opening in more countries with a target to outreach 30 new countries by the end of this fiscal year involving Eastern European countries, Africa, South East Asia, Canada and China considering Australia, New Zealand, and Japan as their exsiting top source markets. Vijay Amritraj Collection is available in almost all the cities starting from Delhi, Haryana, Chandigarh, Pune, Mumbai, Kerala, Karnataka and many more. The product is placed in a super premium category for India and is retailing at about `1400 plus taxes (depending upon the market because excise duties are different in each state). This year the company is targetting more than 3000 cases of sale in domestic as well as in its international portfolio for both red and white wine segment. In terms of ratio between international and domestic sales they have about 20% of their sales to the international market for VA collection. “Roping in a renowned tennis celebrity player for our wine actually worked in our favour. He has been patronising Grover wines for more than 10 years now. We were looking for somebody who could take not only us, but take the industry ahead, and he has been endorsing the same ideology,” stated Mandla. – Palak Sharma

Johnnie Walker to provide per serving alcohol content and nutritional information on-pack

New labelling design based on global consumer research Diageo recently announced Johnnie Walker as its first global brand to provide consumers around the world with on-pack alcohol content and nutritional information per typical serve. From early autumn, the new labels for bottles of Johnnie Walker Red Label, the best-selling Scotch whisky around the world, go into production and will then be shipped to dozens of markets globally. By the end of the year, up to 30 million bottles of Johnnie Walker Red Label with on-pack alcohol content and nutritional information per typical serve will be on the shelves, helping consumers understand what’s in their glass. Every year around 115 million bottles of Johnnie Walker Red Label are typically produced and shipped around the world. The labels conform to the new Diageo Consumer Information Standards (DCIS). Diageo developed the DCIS based on research of more than 1,500 consumers around the world, including people from North America, Great Britain, Mexico and Spain. The new label designs reflect the way consumers want to receive – and can understand – information on alcohol content. Those surveyed said that when too much information (especially small text) is placed on the label it can be confusing and they may ignore it all. Less information, clearly presented was a consistent request across all markets. The research also found that, of all the information that could be included, their preference was for alcohol information (standard drink size, ABV, how many units), calories per serve, sugar content, allergens and brand facts, such as how a product is made and quality assurances. Using this research, Diageo is committing to provide labelling across all its brands which is consistent in layout, so people know where to look for information on every pack, and uses icons which are significantly easier to understand than words, all of which tested well in focus groups. Ivan Menezes, Chief Executive, Diageo said, “We believe people should have the best possible information to make informed choices about what they drink: this includes alcohol content and nutritional information per typical serve. Johnnie Walker is one of our largest global brands, which means these new labels will arm millions of people around the world with clear information about what’s in their glass and in a way they can understand at a glance.” Very son, cans and bottles of Ireland’s number one ale, Smithwick’s, will also hit the shelves with updated labels, and from early next year, Guinness Draught cans sold in the Republic of Ireland will also be updated to carry alcohol content and nutritional information per serve. Between them, Smithwick’s and Guinness account for 39% of Ireland’s beer market. Updates to Johnnie Walker Black Label, Double Black, Gold Label Reserve, Platinum and Green Label are also planned for the first half of 2017. Carolyn Panzer, Director of Alcohol in Society, Diageo, said: “The new scheme is simple, clear and attractive – and most importantly, it’s based on what consumers want. There is no beverage of moderation, only a practice of moderation, and that is why we are committed to providing information on alcohol per serving, which enables people to compare the amount of alcohol in different kinds of drinks – from beer to bourbon – at a glance. Current labeling on most alcoholic beverages does not reflect how people consume alcohol and therefore does not allow consumers to understand how much alcohol is in their favourite drink or what is in their glass.” This announcement forms part of Diageo’s strategy to deliver its commitment to providing alcohol content and nutritional information per typical serve through Diageo’s responsible drinking website DRINKiQ.com (www.DRINKiQ.com) and/or on-pack in a majority of Diageo’s markets subject to local regulatory approval, as soon as practicable. In the first move to fulfil this commitment, the first shipment of Crown Royal labelled with macronutrient and calorie information was released in the US.