Author Archives: Anirudh

92 Liquor Firms Eye Telangana Market Boom

Telangana’s alcohol market is set for expansion as 92 liquor companies have applied to launch 604 new brands in the state. The applications were submitted to the Telangana Beverages Corporation Limited (TGBCL), which had issued a call on February 23 inviting both domestic and international suppliers to introduce new variants of Indian Made Foreign Liquor (IMFL) and beer.

Initially, the deadline for submissions was March 15, but it was extended to April 2 by prohibition and excise commissioner C. Hari Kiran, after several companies requested more time to meet updated documentation requirements under the state’s revised liquor policy.

As per reports a total of 604 proposed brands have applied, of which 331 are IMFL variants while 273 are foreign liquor brands. Notably, 47 companies applying for the first time in Telangana accounted for 386 of these applications. The remaining 218 brand proposals came from 45 existing suppliers already operating in the state.

Excise department officials confirmed that every application will undergo detailed scrutiny to ensure compliance with the state government’s updated liquor guidelines. Only those meeting all regulatory norms will receive final approval.

The large number of applications reflects the growing demand and competitive interest in Telangana’s liquor sector. With TGBCL controlling distribution, the State aims to expand the variety of alcoholic beverages available to consumers while maintaining regulatory oversight.

Bihar liquor ban resulted in unauthorised liquor trade: Bihar High Court

The Patna High Court has observed that the Bihar Prohibition and Excise Act, 2016, which was passed with the objective of improving public health, instead, gave rise to unauthorised trade of liquor and other contraband items in the state. The single-judge Bench of Justice Purnendu Singh noted that the legislation found itself on the wrong side of the history for several reasons.

The Judge was scathing in his judgment on the state government officials who he said benefitted from the ban. The Judge mentioned Police and Excise officials, officers of the State Tax department and the Transport department who benefitted from the ban.

Quashing a demotion order issued against a police inspector – Mukesh Kumar Paswan – on the ground that he was negligent in implementing the prohibition law, the Bench noted that the police were working in tandem with liquor smugglers and the poor were bearing the brunt of the law.

The writ petition was filed by Mukesh Kumar Paswan, the station house officer (SHO) at Patna Bypass police station, who was suspended after Excise department officials found foreign-made liquor in his possession during a raid. Paswan was demoted in 2020 following a general directive issued by the state government.

The High Court said that a few cases were registered against the kingpins or syndicate operators involved in liquor smuggling, compared to the vast number of cases against the poor who consumed liquor or fell victim to hooch tragedies. The lives of the majority of the poor section of the state facing the wrath of the Act were daily wagers, who were only earning members of their family, it said.

Liquor-mafia goes scot-free

It further said the Investigating Officer in the case did not offer any documentary evidence to substantiate the allegations made by the prosecution against the accused SHO, adding that the liquor mafia also went scot-free due to want of evidence.

The single-judge Bench annulled the entire departmental proceedings initiated against the petitioner, stating that this form of punishment was predetermined, which reduced the entire departmental proceedings to a formality.

It maybe, mentioned that in April 2016, the Bihar government enacted the law, prohibiting the manufacture, trade, storage, transportation, sale, and consumption of liquor in the state. The law remained on paper and Bihar witnessed a rise in illegal transport of liquor. Worse, it saw several deaths due to consumption of illicit liquor.

“The draconian provisions have become handy for the police, who are in tandem with the smugglers. Innovative ideas to hoodwink law enforcing agencies have evolved to carry and deliver the contraband. Not only the police officials (and) excise officials, but also officers of the state tax department and the transport department love the liquor ban — for them it means big money,” the Single Bench said.

“I find it proper to record here that the Article 47 of the Constitution of India, while (sic) mandating the duty of the state to raise standards of living and to improve the public health at large and as such the state government enacted Bihar Prohibition and Excise Act, 2016 with the said objective, but for several reasons, it finds itself on the wrong side of the history,” it said.

Oaksmith Style Studio Features Actor Vijay Varma

Oaksmith packaged drinking water has unveiled an innovative platform – Oaksmith Style Studio in collaboration with actor Vijay Varma, reflecting his distinct sense of style. Conceptualized by BBH, the platform is dedicated to elevating the style quotient and helping Indian men peg it higher in life.

The campaign kicked off with an intriguing teaser featuring style icon Vijay Varma, the brand’s first ambassador, on a quest for the perfect elements for his new Oaksmith Style Studio. The collaboration showcases Vijay Varma in four distinct, trendsetting avatars, set to a captivating original soundtrack.

Speaking about his collaboration, Vijay Varma said, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone”

 Parikshit Bhattacharya, CCO of BBH India, commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”