United Breweries has launched the London Pilsner Strong Beer in Karnataka emphasising the strategic significance of the region as a pivotal market for the brewing industry. The famous beer which is available in Mumbai and Maharashtra is known for its European hops, which are subjected to a week-long ageing process at sub-zero temperature to ensure quality and smoothness.
UB feels that London Pilsner represents more than just beer, it showcases the high quality and the rich brewing history behind it, which represents the essence of premium craftsmanship. From its crisp initial taste to its smooth finish, London Pilsner offers the consumers a sensory journey through the streets of London, a city with a vibrant culture and renowned brewing heritage.
The Beer is available at Rs. 120 per 650ml bottle at leading outlets across Karnataka. Karnataka is second market after Maharashtra where London Pilsner is going to be available. Vikram Bahl, CMO, United Breweries Limited, said, “We’re thrilled to introduce London Pilsner Beer to Karnataka. From bars to pubs, London Pilsner will be readily available, promising an incomparable drinking experience.”
