John Distilleries Ltd has invested ₹100 crores in the expansion of its Goa distillery. With demand growing for Paul John Single Malt whisky in both domestic and international markets, the company has added capacity taking to 3 million litres annually from 1.5 million litres.
John Distilleries Ltd (JDL) is stepping up exports and exploring newer global markets for its Paul John Single Malt (PJSM) whiskey, the company said in a statement. Presently, Paul John is exported to over 50 countries. The company said it will be soon launching new variants of the whiskies starting October this year. The company which has distilleries across 12 locations with an overall production of 24 million cases annually, is firming up plans to roll out premium rums and vodka.
John Distilleries Chairman Paul P. John said, “We have almost tripled the capacity of our Goa distillery, from 1.3 million litres to 3 million litres annually. We invested around ₹100 crore in this expansion which will help us in meeting growing demand for PJSM whiskeys in global and domestic markets.”
According to industry estimates, in 2023-24, JDL exported close to 30,000 cases of PJSM whiskey to over 50 countries such as the US, France, UAE and Japan. In the domestic market, the spirits maker sold around 72,000 PJSM whiskey cases.
