Tito’s hand made vodka has become a successful brand and has catapulted its founder Bert Beveridge into the Forbes top 400 richest men in the world. John McDonnell, Managing Director International, Fifth Generation Inc, shares some of the reasons the brand has become a sensation.
John McDonnell
In 1995, Bert “Tito” Beveridge launched Tito’s handmade vodka with a philosophy “I was raised that if you are going to do something, do it right, do it better than anyone else, and charge a reasonable price.” -Tito. His philosophy has paid handsome dividends and it’s worth billions now, with $190 million in sales already and around 58 million bottles sold in 2017. To put it simply, in a 52-week year, means more than 1 million bottles of Tito’s being sold per week.
Tito’s Handmade Vodka is America’s Original Craft Vodka. It obtained the first legal permit given to one person to distill in Texas and created Tito’s Handmade Vodka. Says McDonnell, we batch distill our corn-based vodka using old-fashioned pot stills and the vodka is naturally Gluten-Free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas on the very same land where the whole venture started. Mr. McDonnell has been leading the spectacular global expansion for Tito’a Handmade Vodka – growing it in just two years from only a few international locations to 125 countries today, India being one of them. Considered as a man with a golden touch, John McDonnell, in his eight years at the helm of The Patrón Spirits Company aided tenfold increase in sales of Patron and the brand exploded in travel retail.
